2026 Hospitality Outlook: how AI is reshaping hotel experiences
Mews report examines how generative and agentic AI will transform guest booking processes and hotel operations by 2026, with data quality becoming crucial for visibility.
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Hospitality as a force for good: lessons from a refugee
Syrian-Armenian refugee Armen Melkonian shares how hospitality principles guided his journey from war-torn Syria to hotel industry success in the Netherlands.
Case Study: Boutique Hotel Sets a New Standard of Pickup Analysis with LodgIQ
A boutique hotel achieved double-digit RevPAR growth and 20+ hour monthly savings by replacing manual pickup analysis with LodgIQ's automated revenue management system.
TRYBE Integrates with TablePath to Streamline Dining, Spa and Leisure Bookings for Hotel Guests
The integration allows guests to book dining, spa treatments, and activities through a single portal with live availability from both platforms.
Agentic Hospitality Names David Wiley VP of Sales to Accelerate AI-Native Distribution for Hoteliers in 2026
Wiley brings 25 years of sales experience, including Disney and Microsoft roles, to lead customer growth as booking shifts to AI-driven discovery.
Winning over OTA guests with trust and convenience in the website and CRM
The article provides tactical strategies for reducing OTA dependence through website improvements and personalized CRM campaigns that build trust and convenience.
roommaster Launches All-New Premium Booking Engine, Ushering in the Future of Direct Hotel Bookings
The platform reports 35% higher conversion rates and 15% increase in booking value for hotels using the new AI-powered system.
The Secret to Hotel Storytelling that Sells
GuestCentric research shows hotels with prominent brand storytelling on their websites doubled direct bookings within a year.
By Melissa Rodrigues, Lead Content Manager, GuestCentric Systems
Cloudbeds Partners with Traversing.ai to Deliver AI-Powered Guest Communication and Review Management to Hotels Worldwide
Integration combines Cloudbeds' hotel management platform with AI-powered contact center technology, promising four-fold increases in direct bookings through automated guest communication and review management.
Hotel revenue management in uncertain times: Expert Q&A on strategy, forecasting, and market shifts
Two Lighthouse experts share how shorter booking windows and increased rate sensitivity require more agile pricing strategies and data-driven decisions.
By Joe Hanly, Writer and Content Creator, Lighthouse
Strategic partnerships that help your independent hotel stand out from the competition
The guide covers essential partnerships from DMOs and technology providers to local suppliers and tour operators that help independent properties compete more effectively.
By Femke Nollet, Content Specialist, Lighthouse
Direct booking in the AI era: 10 OTA winback strategies
The guide provides 10 actionable strategies to convert OTA bookers into direct customers, from identity resolution to AI optimization.
AI terms for hoteliers: MCP, GEO, agentic AI, and LLMs explained
This educational guide explains 15+ AI terms that hoteliers need to understand as travelers increasingly use ChatGPT and similar platforms for trip planning and booking.
By Adam Swart, VP of Content Operations, Lighthouse
CHTA Highlights the Biggest Takeaways from CHIEF 2025, Signaling a New Era for Caribbean Hospitality
CHTA shares insights from Barbados forum covering climate resilience, digital transformation, direct booking strategies, and workforce innovation as priorities for Caribbean hotels.
How hotels are shifting OTA bookings to direct channels and boosting revenue in months
Three hotels generated millions in direct revenue within months by segmenting OTA guests and sending personalized campaigns instead of generic promotions.
Maybe MCP is really the tech that hotels need
MCP acts as a unified routing system that could let AI agents book multiple hotel services directly without individual API integrations or OTA dependencies.
By Martin Soler, Partner, Soler & Associates
Expedia Group Announces Agreement to Acquire Tiqets to Expand Global Activities and Experiences
The deal expands Expedia's activities portfolio through Tiqets' curated museum and attraction platform, with closing expected in Q1 2026.
1 Hotels Mission Membership™: a Transformative Loyalty Program
The program donates 1% of qualifying spend to environmental nonprofits chosen by members and offers sustainability-focused perks instead of traditional points.
Paradise Resort achieve 12% more direct bookings & 82% WhatsApp engagement with HiJiffy's AI messaging
Paradise Resort implemented HiJiffy's AI platform achieving 531 bookings worth AUD $750K through automation, with 82% guest engagement on WhatsApp messaging.
The key tech trends expected to refine the guest journey in 2026
Industry analysis predicts 2026 will shift focus from acquiring tech tools to integrating them seamlessly, with AI-driven personalization and unified data systems becoming essential.
By Gemma Hynes, Client Services Director, Net Affinity