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HN Brief
Editorial Article

Two-Thirds of Travelers Now Use AI Instead of Hotel Websites, U.S. March RevPAR Up 5.9%, Inn-Flow Acquires Lilo to Unify Hotel Back Office

Two-Thirds of Travelers Now Research and Book Hotels Through AI Instead of Websites An opinion piece reports that more than two-thirds of travelers now use AI tools like ChatGPT and Gemini to research ... The argument from earlier coverage that hotels need clean unified data to compete in AI distribution applies just as forcefully on the operational side: AI agents that take work off staff, as the digital-employees

Hospitality Net
Opinion Article Technology

Is AI Search Killing The Hotel Website?

In travel, this shift threatens hotel websites by reshaping online discovery. These sites risk losing their central place in the booking process as conversational AI responds to queries outright. ... As travelers increasingly turn to personal AI assistants for planning and decision-making, hotels must undertake a fundamental shift in their digital strategies.

Filip Linek
By Filip Linek, Founder, FLAE Robotics
HN Brief
Editorial Article

Uber Lands Hotel Deals with Accor and Expedia, Asia Pacific Pipeline Tops 980,000 Rooms as Americas Slips, Record DHS Shutdown Ends

Read together, the two announcements describe Uber moving into travel distribution from both ends in one day: capturing loyalty mindshare through Accor and capturing booking transactions through Expedia ... Cloudbeds' Six Forces report frames AI discovery, margin pressure, and the connectivity imperative as the defining issues for independents in 2026.

Hospitality Net
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KORDIE®
Podcast Sales & Marketing

Capture and convert FIFA World Cup demand and win more direct revenue

Karen has more than 25 years of expertise in global hospitality technology and online distribution — including managing global accounts in travel and hospitality organizations such as Travelocity and lastminute.com ... And of course we know that obviously AI is going to be huge, agentic AI — yes, of course you’re going to talk to bots for repetitive questions — but we’re seeing a real bifurcation with that luxury traveler

Karen StephensAdam Mogelonsky
Karen Stephens in conversation with Adam Mogelonsky
United States
Press Release Technology

Innovation Celebrated in Marrakesh as UN Tourism Backs Next Generation of Startups

The overall winner, Beyond the Map was recognized for its success in combining augmented reality AI agents, and text-to-speech to offer travellers immersive experiences of historical landmarks and cultural ... And in the "Moroccan Gastronomy Category", Medina Mirage was named the winner, in recognition of its effective use of technology to craft immersive dining experiences for tourists.

UN Tourism
Marrakech, Morocco
HN Brief
Editorial Article

Agentic AI: Internet or Metaverse, Direct Bookings Generate 60% More Revenue Than OTAs, Saudi Tourism GDP Hits $178 Billion

Proponents argue agentic AI will change everything in travel and hospitality, with autonomous systems handling research, booking, and travel logistics end to end. ... Expedia Group's survey of 3,500 travelers shows the average trip generates over $500 in non-travel retail spend, opening marketing opportunities for brands outside the travel category.

Hospitality Net
Supplier News Technology

70% of travellers already scan for cleanliness and bed bug safety before booking. This week, ChatGPT became the first AI that can answer them

bug-safe travel, has launched its official App in the ChatGPT Apps ecosystem , becoming the first hotel certification provider to make verified hotel safety data directly accessible within an AI travel ... In certain contexts and destinations, this already includes Valpas-certified hotels, reflecting a broader shift toward AI-assisted travel discovery based on trustworthy data.

Valpas
Press Release Technology

Meyer Jabara Hotels Executive Session Signals Strong Outlook for 2026 with AI Driving Operational Focus

“As travelers increasingly shift from traditional search to AI-powered, conversational discovery, hotels must ensure their systems are structured to be visible and bookable within those environments,” ... “Emerging AI-driven distribution models have the potential to help hotels connect with guests earlier in their decision-making process and convert that demand directly.”

Meyer Jabara
Danbury, United States