The PMS era is ending
The author argues unified PMS suites can't match the innovation speed of specialists rebuilding distribution, CRM, revenue management, and payments for the AI era.
By Markus Busch, Editor/Publisher, hospitality.today
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Behind the Curtain of Everyday AI: What’s Hype, What’s Real, and What Still Needs You
Article explores the practical realities of AI implementation, distinguishing between marketing claims and actual capabilities.
By Gary Hernbroth, Founder, Training for Winners
TrustYou Presents Excellence Award to Electra Hotel Athens at HSMAI Europe Commercial Strategy Forum
The Athens hotel achieved a 93.4/100 TrustYou Score based on 1,175 reviews across 50+ platforms, ranking first in the Greek capital.
The new travel equation: Macro, machines, motivation
Mastercard Economics Institute analyzes how geopolitical tensions, AI adoption, and currency volatility are reshaping global travel spending patterns and destination choices in 2026.
BLLA Unveils a Defining AI Main Stage Panel at the 2026 Boutique Hotel Investment Conference
The June 2026 conference features an AI literacy panel for independent hoteliers and introduces an Innovation Hub showcasing tech solutions for boutique operators.
Agentic Hospitality’s Brad Brewer to Speak to HSMAI Hawaii Members on ‘Winning Bookings in the Age of AI’
Brewer will discuss how AI is reshaping hotel discovery and booking behavior, covering practical strategies for direct revenue optimization.
Your hotel has an AI rank. Do you know what it is?
Lighthouse launches Connect AI 2.0 to help hotels rank in ChatGPT searches and compete with OTAs for direct bookings through AI platforms.
By Adam Swart, VP of Content Operations, Lighthouse
Does a Hotel Press Release Impact AI Discoverability?
Press releases may gain new relevance as AI tools increasingly influence hotel discovery and recommendations.
By Stephanie Sparks Smith, CEO & Digital Matriarch, Cogwheel Marketing, Cogwheel Marketing & Analytics
Innspire Powers Digital Guest Journey at The Statler Hotel at Cornell University
Innspire's AI Concierge now handles 66.7% of guest messaging at the Cornell teaching hotel, with mobile check-in and dining capabilities live.
Maestro PMS Announces Adam Wilson as President, Reinforcing its Focus on Innovation and Customer Experience
Wilson joins from Jonas Hospitality to focus on AI integration, user experience improvements, and expanding Maestro's technology ecosystem.
HCN Tablets Achieve >94% Usage in Luxury Hotel Study
Study of 179 luxury hotel guests shows 94.25% tablet usage rates, with 29% engaging with sponsored content compared to less than 1% for traditional digital channels.
Why Pertlink Created the AI in Hospitality Lexicon - And Why We Are Giving It to the Industry
Pertlink releases a free AI Lexicon to help hotel operators understand AI terminology and avoid poor governance decisions, emphasizing human-centered technology implementation.
By Terence Ronson, Founder & Managing Director, Pertlink Limited
The Hotel Industry Has Been Waiting for AI to Save It From the OTAs.
Argues that AI will strengthen rather than disrupt OTAs like Expedia, as these platforms already control the massive datasets and connectivity that power AI recommendations.
By Andrew Paul, Managing Director, Americas Great Resorts
What ChatGPT’s decision to move away from in-platform transactions means for hotels
OpenAI's shift away from in-platform booking creates opportunities for hotels to capture AI-driven traffic through optimized content strategies.
By Apollos Gause, SEO & Growth Innovator, Cendyn™
How citizenM Mastered Hospitality Automation with Mike Rawson (Formerly CIO of citizenM)
Former citizenM CIO Mike Rawson explains how the brand grew from 13 to 40 hotels while achieving industry-leading NPS through strategic automation that enhances rather than replaces human touchpoints.
Jessica Gillingham in conversation with Mike Rawson
The Buffet Paradox: Why Abundance Is Costing Hotels More Than They Know
Hotels lose hundreds of thousands annually to buffet overproduction, with AI-driven tracking showing potential waste reductions up to 90%.
By Fengmin Gong, CEO and Co-founder, Metafoodx
Q1 2026 Major U.S. Hotel Sales Survey & Lodging Sector Overview
Q1 2026 saw 110 U.S. hotel transactions totaling $4.6 billion, with Florida and New York accounting for 55% of deals despite geopolitical energy shocks.
By Daniel Lesser, President & CEO, LW Hospitality Advisors LLC (LWHA)
The independent hotelier's guide to AI visibility in 2026
The guide explains how independent hotels can leverage AI search growth while 53% of travelers trust AI suggestions but 66% won't let it book directly.
By Femke Nollet, Content Specialist, Lighthouse
Canary Technologies Honored as the Best Guest Experience Platform of the Year
Canary's AI-powered platform now serves 20,000+ hotels across 100+ countries, automating guest services in over 100 languages.
Choice Hotels International Unveils New Technologies and AI-Powered Solutions to Help Owners Capture More Demand and Operational Excellence
Choice launches five AI solutions including Business Direct for SMBs, EasyBid for group sales, CHARLIE virtual assistant, and RAISE rate management.