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Opinion Article Technology

Best of Breed or Integrated: That Is the Question

However, integrated suites face a different AI challenge: the quality of the underlying algorithms in any single vendor's AI modules may not match what specialist AI providers can deliver. ... Best-of-Breed's AI Challenge — and Its Opportunity Best-of-breed stacks, by contrast, often feature best-in-class AI within each module — but face a systemic challenge: the AI in the RMS doesn't

Terence Ronson
By Terence Ronson, Founder & Managing Director, Pertlink Limited
Supplier News Technology

Cloudbeds Introduces Ask Signals, a Conversational AI Interface Built on Unified Hotel Data

SAN DIEGO — May 21, 2026 — Cloudbeds, the hospitality management system built for ambitious hoteliers, today unveiled Ask Signals, a new conversational AI interface designed to help hotel teams interact ... “Every hotel technology company will have AI,” said Adam Harris, co-founder and CEO of Cloudbeds. “What will matter is the quality and connectedness of the data underneath it.

Cloudbeds
Supplier News Technology

Innspire and EHVA.ai Announce Strategic Partnership to Deliver True Global Operational Autonomy

Innspire will resell EHVA.ai's voice AI platform across its global hotel portfolio, enabling 24/7 automated call handling alongside existing SMS, WhatsApp, and in-app messaging tools via a single dashboard ... In addition to AI Voice, the partnership also includes Innspire’s AI Concierge platform, which already manages guest conversations across SMS, WhatsApp, Facebook Messenger, and in-app messaging for

Innspire Digital Inc.
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Opinion Article Technology

An Examination of AI in Travel Planning Across Traveler Spending Segments - Cornell Research

The authors conclude that the future of AI in travel lies in enhancing—not replacing—existing planning behaviors, and that hospitality firms can convert AI from a "risky novelty" into a "trusted conversion ... When asked for their top three planning tools, respondents ranked Search first, followed by Reviews, Official Hotel Websites, then AI Chatbots/Assistants (4th), and OTAs—signaling AI is established but

Chris K. AndersonYoung Jang
By Chris K. Anderson and Young Jang
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Ernest - Lighthouse's AI for hoteliers

"Just tell me why my weekend pickup dropped." With Ernest, now you can ask your commercial data anything, and act on the answer. 
Lighthouse
Supplier News Technology

The quiet evolution of revenue management

Three years listening to a craft Lybra Tech launches Zenit, the native AI now integrated into Lybra Assistant, its RMS for hotels. ... A change in nature: the first AI agent in which the price is not the starting point to be explained later, but the end point of reasoning made visible.

Lybra
Opinion Article Technology

Most hotels are doing AI backwards

Hotels keep starting with the technology and hunting for problems it might solve; the ones winning with AI in 2026 will do the opposite. ... That’s where AI earns its keep or proves it isn’t the right answer. The five steps below are how I’d actually run that exercise inside a hotel or hotel group. The goal isn’t to deploy AI everywhere.

Vassilis Syropoulos
By Vassilis Syropoulos, Founder & CEO, Juyo Analytics
HN Original
Opinion Article General Management

HumanX Summit 2026, Day One: Seven Things That Actually Stood Out

The senior people in the room cannot agree on what the AI threat actually is Three speakers, three different readings of what AI is doing to hospitality. ... If a hotel asks him to download an app to check in, he is lost. Her mother has Parkinson's. If the lobby is built around a kiosk she cannot operate, she will not make it to her room.

By Henri Roelings, Founder, Hospitality Net
Lausanne, Switzerland
Opinion Article Technology

Why hospitality agentic platforms are the future of hotel technology

Agentic platforms act as an AI orchestration layer above existing hotel systems, letting staff interact via natural language to execute multi-system workflows in seconds without replacing current tech ... They allow hotel teams to focus on judgment, service, and relationships, while the platform handles execution. In that sense, agentic platforms are not just the next step in hotel technology.

Alan Young
By Alan Young, VP, Strategy | Hospitality, Infor