They showed up in uncertainty, adapted in real time, and helped make sure the systems people relied on continued to function. Travel and hospitality had their own version of that reality. ... AI may accelerate the system, but it is still human ingenuity, powered by the right infrastructure, that keeps the truth in motion.
challenges, setting the standard for how travel and hospitality organizations protect sensitive data in an increasingly complex threat landscape. ... AI supply chains.
We're proud to share that the RMS Booking Engine has been named Online Booking Innovation of the Year in the 2026 TravelTech Breakthrough Awards . ... Being recognized in the online booking category means a lot to us and reflects the work our team has put into solving a problem that costs hospitality operators every single day.
In 2025, it became the first major hotel company to go live on Anthropic's Claude and is actively expanding its AI presence, including an upcoming integration with Google's AI Mode. ... AI strategy, rooted in years of early investment in cloud-based, mobile-first platforms that are changing how franchisees operate their hotels—helping unlock efficiencies, improve performance and drive
The same day, the AI Hospitality Alliance published an interactive diagram mapping the full AI-driven hotel distribution stack across demand, orchestration, and supply layers. ... The biggest AI skills gap in hotels is not the technology, it is fluency.
"These developments mark a significant leap in the hospitality industry’s ability to enhance guest experiences and streamline operations through AI," said Frank Pitsikalis, SVP Product Strategy and CMO ... Agilysys continues to embed practical AI across its portfolio, including major AI-native features in Agilysys PMS that optimize property operations, and multiple AI-driven enhancements and modules in solutions
It identifies integration as the most common failure point in RMS implementations, often leading to operational disruptions such as rate inconsistencies and manual reconciliation. ... It also addresses the growing demand for transparency in pricing algorithms, highlighting the industry shift toward explainable AI to build trust and reduce manual overrides.
This article explores what content marketing truly means in the hospitality context, why it matters more than ever in an era of AI-powered search and growing OTA dominance, and what separates the hotels ... SEO & AI Optimization Nearly 60% of Google searches in 2024 resulted in zero clicks as AI Overviews push results further down the page.
The AI Hospitality Alliance's diagram maps how AI transforms hotel booking from fragmented search to coordinated ecosystems across demand, orchestration, and supply layers. ... interact is becoming essential for anyone in hospitality. 1.
This is the single most important strategic finding for hospitality leaders in 2026. ... Furkan Arasli, published in the Journal of Hospitality & Tourism Cases in 2025, examines exactly this dynamic in a multinational hotel chain.
Everyone's talking about agentic AI in hospitality. Fewer people are talking about whether the teams that are supposed to work with it are actually ready for it. ... Executive summary As agentic AI moves from hype to practical adoption in hospitality, hotels have a major opportunity to reduce operational complexity, improve margins and free teams from repetitive manual
It becomes the most informed participant in it. ... The answer to that question is where the next decade of hospitality competitive advantage lives. Not in the commission negotiation. In the signal.
There’s a phrase I’ve heard too many times in hospitality sales: “Trust me, we’re the best in the business.” Here’s my take: that doesn’t work anymore. ... AI made that easy. Real authority is different. It shows up in how clearly you guide decisions. “Authority isn’t a title. It shows up in how we help clients make better decisions.”
There's a conversation running through the hospitality industry right now about whether AI will replace the personal touch that makes great venues great. It's an understandable concern. ... Operators worried about AI making their venues feel less personal are, in many cases, protecting something that has already been lost.
in parallel to existing marketing activity and avoiding disruption to internal teams or agency relationships. ... The hospitality industry has spent decades trying to solve intelligence gaps with more software. hive changes that.
Ali brings more than 20 years of experience building and scaling enterprise SaaS and AI-powered platforms, with deep expertise in complex data environments that span brands, owners, operators, and technology ... During his tenure, he launched the Frannie AI suite and established an AI Center of Excellence to scale AI adoption across the business.
HospitalityNet invites hotel industry professionals to participate in research examining real-world AI applications and results through interviews or multilingual surveys. ... This year’s research takes a deeper look at how hotel chains are applying AI in practice —and where it is delivering real results across guest experience, operations, and distribution.
The Automation Center makes that concrete; in OTA VCC reconciliation alone, untracked workflows can cost a property 1 to 2% of OTA revenue annually. ... Visibility is critical for building trust in automation.
The team at Formula helps clients navigate the disruption caused by Google core updates, the latest developments in AI search, and everything in between. ... With his approach to the Sleeping Bear Hotel, Dorchester, Tudor has taken all the best bits of his hospitality experience, and struck out in a new direction.
Introduction to Operational Excellence in Hospitality The global hospitality industry currently operates within a highly dynamic and hyper-competitive macroeconomic environment. ... Kaizen in hospitality: Kaizen relies on a "bottom-up" approach where frontline staff suggest small daily improvements.