Consumers trust AI least for travel yet AI-referred bookings are growing 111% YoY with cart values nearly twice traditional traffic, creating a high-stakes "borrowed trust" dynamic hotels must understand ... Yet AI-referred travel traffic grew approximately 111% year over year. AI-driven cart values in travel are running at nearly twice the level of traditional traffic.
Suzanne Neufang, CEO, GBTA Artificial Intelligence: Strong Interest by Travel Programs But Slower Uptake AI is emerging as a key driver of change in business travel, even as adoption remains in its early ... While 58% of travel buyers say AI has had little or no impact on their programs to date, interest in AI-driven capabilities is widespread.
This creates a structural shift in visibility. Hotels are no longer competing only for search rankings or OTA placement; they are competing for inclusion in AI-generated itineraries. ... By 2028, I expect AI to be embedded in most travel bookings in some form.
Five opinion pieces today converge on the architectural question that has run through the brief for three weeks: where AI sits in the hotel tech stack, with data quality, vendor sprawl, and the case for ... A Mews survey of 500-plus properties confirms the operational reality from the field: AI is now involved in 11 of 19 common hotel tasks, but 59% of hoteliers still want check-in to remain human-led.
AI is the first technology shift in 25 years that gives independent hotels and franchisees a credible path to take back distribution control from OTAs. ... Wyndham publicly reported 250 AI agents handling guest services support across roughly 7% of its global hotels in 2025.
Hotels lose millions in group bookings by designing sales processes for their own convenience rather than meeting planners' needs. Hotels have a friction problem. ... Speed Is a Strategy, Not a Courtesy Once the lead comes in, the clock is ticking faster than most hotel teams appreciate.
The Middle East hospitality industry is witnessing a remarkable shift in leadership, innovation, and workplace culture, with women increasingly taking center stage in shaping the future of hotels, restaurants ... The Women Leaders PowerList Middle East 2026 also demonstrates how leadership in hospitality is evolving beyond traditional hotel management roles.
reinvestment programme, an ambitious approach to AI-optimised content, the brand's response to the disruption caused by the conflict in the Middle East, and a clear-eyed vision for growth through 2030 ... Every property is either beachfront or set within a beach community — there is no corporate base, no conference-heavy city hotel hiding in the portfolio.
As Wellness Director and Sleep Certified Coach at a mid-size chain, I see sleep disruption as an operational and revenue lever—not just comfort. Your data aligns with ours; the gap is systematic technology integration, not awareness.Three Tactical Recommendations:1.
Successful hotel AI implementation requires clean, structured, current, and trusted data, but most properties fail to meet these basic requirements before investing in AI technology. ... Every week, another AI vendor promises to transform hotel operations. The capabilities are real, and in the right conditions, they deliver.
Exely outlines how its AI Website Quality Scoring and AI Website Assistant chatbot work together to improve hotel website content and convert more visitors into direct bookings. ... At Exely, we introduced two AI tools to help hotels manage this: AI Website Quality Scoring and AI Website Assistant.
A structural argument for treating AI as a probabilistic layer beside deterministic hotel systems, not a replacement, with implications for security, accountability, and vendor lock-in. ... AI fits in a hotel stack as a probabilistic layer wrapped around deterministic cores. Not inside them. Not in place of them. Beside them. The distinction is not philosophical.
Mews survey of 500+ global properties finds AI now involved in 11 of 19 common hotel tasks, yet 59% of hoteliers want check-in to remain human-led. AI is no longer a side project in hospitality. ... That is what we are building with the semantic layer: a foundation that gives every AI tool the context it needs to act correctly for that hotel, not just for hotels in general Matt Welle, CEO of Mews
The other maps where hotel decisions actually form in 2026 : creator content, AI tools, and social recommendations, all upstream of the surfaces hotels spend their budgets defending. ... Hotels in adventure-adjacent destinations have a long runway if they build the right product. Read more → IHG signed five hotels with Adani Airport Holdings, including Kimpton's India debut.
By automating these workflows, hotels benefit from improved data accuracy, faster check-in preparation, and more consistent guest experiences across properties. ... Our integration with OPERA Cloud allows hotels to automate one of the most service-critical workflows in the guest journey.
Bethesda, MD — Stayntouch , a global leader in cloud-based hotel property management systems (PMS), announces its participation in HITEC 2026 , set to take place from June 15–18, 2026, in San ... AI-Powered Guest Messaging: Embedded directly in Stayntouch PMS, Guest Messaging centralizes guest communication in a single inbox tied to live reservations.
In this episode of Hotel Moment, Karen Stephens , Chief Marketing Officer of Revinate, and Bailey Yeats , Marketing Manager at Revinate, break down the biggest insights, customer conversations, and AI ... Tune in to discover why the hotels that win won’t just adopt AI faster, they’ll build the clean data foundation that makes AI actually work.
FPG's CheckMax uses AI coaching and e-learning to train hotel restaurant servers in suggestive selling, targeting 5–15% revenue-per-guest increases with integrations for Oracle Micros, Toast, and Square ... Frontline Performance Group (FPG), the global leader in driving incremental revenue, has launched CheckMax, performance enhancement software with AI-powered insights, to maximize check averages, potentially
The content standard that determines visibility in AI-assisted search has shifted — original, specific, voice-forward property content now outperforms the templated descriptions that fill most hotel listings ... Each does a specific job in a journey that no longer runs in sequence. What hotel distribution looks like from here This series mapped a single structural shift from three angles.
But AI is making an impact, behind the scenes at least. At Crieff Hydro Family of Hotels, a bot is handling 24 repetitive tasks in reservations, fixing booking data and clearing admin. ... Drawn to the energy and connection of working in a nightclub, she switched from a business degree to a hospitality one, and started out in events at the Sheraton hotel in Edinburgh.