Read the data → Lighthouse Launches AI Booking App to Bypass OTAs in ChatGPT Lighthouse launched Connect AI app in ChatGPT's marketplace, giving hotels direct booking presence in AI conversations that ... Hotels appearing in AI conversations intercept booking intent at earlier stage than search engine results, potentially capturing travelers before OTA comparison shopping begins.
Lighthouse launches Connect AI app in ChatGPT's marketplace, giving hotels direct booking presence in AI conversations that bypass OTAs. ... And projections suggest AI could account for roughly 35% of all travel searches worldwide. To put this in context: when Apple launched the App Store in 2008, it had six million users.
Survey of 400+ hotel tech leaders shows 82% expanding AI use in 2026, with 85% allocating at least 5% of IT budgets to AI tools. ... technology decision-makers shows 82% expanding AI use in 2026, with 85% allocating at least 5% of IT budgets to AI tools.
Collection Hotel in Berlin on March 4, 2026 — held in connection with ITB Berlin, one of the world's leading travel trade shows. ... As a hotel that only opened two years ago, we are incredibly proud to now be considered the best hotel in Europe in the field of reputation management.
They also look ahead to how AI will reshape the travel journey, from trip planning to booking. ... Karen has more than 25 years of expertise in global hospitality technology and online distribution — including managing global accounts in travel and hospitality organizations such as Travelocity and lastminute.com
2025 Highly sustainable hotel buildings command a 4.3% ‘green premium’ on average 81% of investors say AI is expected to shape the industry by 2030 or earlier LONDON – Investor confidence in European ... The results suggest investor confidence in the European hotel market remains strong, with 58% of surveyed investors planning to deploy more capital in 2026 than in 2025.
Thailand, Vietnam, Japan Under-leveraged digital and AI-driven targeting Inefficient spending across source markets Implication: The Philippines is present - but not dominant - in traveler consideration ... across stakeholders Predictive infrastructure planning In simple terms: AI can become the “control tower” that Philippine tourism currently lacks.
The partnership provides free mentorship and industry connections through The Sigmund Project's 10,000-member community and AI-powered platform. ... We’ve just completed a major AI-powered rebuild of thesigmundproject.org and we’re now able to scale this kind of partnership in a meaningful way—bringing more mentorship, more connection, and more opportunity
HSMAI Europe launches AI advisory board. The group assembled leaders from major brands to share practical AI applications in commercial performance, meeting monthly to distribute insights to members. ... Properties Tivoli Maiorana Belém opened as Tivoli Hotels & Resorts' first property in Northern Brazil. LivAway Suites Glendale opened in Arizona, marking the brand's third 2026 debut.
The global travel and tourism spend in 2025 is estimated to reach $11.7 trillion dollars, representing 10.3% of global GDP. ... Digital signage directly in the hotel room offers a fresh opportunity for contextual marketing or advertising that is relevant to the traveling high-net-worth consumer.
It’s equally important to factor in costs that reduce net revenue. These may include online travel agency (OTA) commissions, distribution fees and marketing expenses tied to acquiring the booking. ... Whereas, based on an occupancy rate of 76%, you can expect room revenue of $4,750 (19 rooms x $250) + $1,700 in ancillary spending (based on past performance of business travelers) = $6,450.
The industry is no longer asking whether AI matters, but what it can actually deliver in practice. ... For Golia, this moment illustrated something more nuanced than efficiency: “After years of AI being framed as a replacement for human roles in travel, I demonstrated something more interesting: AI
The Emerging Travel Behavior Shift The New Traveler Mindset Travelers in 2026–2027 are likely to behave differently from those in the post-pandemic rebound period. Key behavioral shifts include: 1. ... AI-Powered Experience Personalization Destinations can deploy AI concierge systems that recommend: activities restaurants cultural experiences events Personalized travel itineraries increase in-destination
Hotels already strong in traditional search gain compounding advantages in AI systems, while properties without AI visibility face structural invisibility. ... The AI-powered system offers travelers flexibility while managing property risk. European hotel values remain flat.
Hospitality businesses representing an infrastructure for travel and tourism continue to embrace sustainable practices in diverse business functions and applications. ... Hilton Worldwide – Hilton has been a pioneer in sustainable hospitality through its "Travel with Purpose" initiative. The company invests in renewable energy and energy- efficient technologies.
Study of 2,700 AI queries shows five London luxury hotels captured 57% of AI recommendations, with Google AI Mode routing favouring OTAs over direct booking A new form of travel distribution is shaping ... Across all Google AI Mode responses analysed in the study, 65.1% contained links routing travellers to OTA booking pages rather than the hotel's own website.
Bennie, who joined Reeco in 2025, has played a key role in building the company’s commercial organization and expanding its presence among hotel ownership groups, management companies, and enterprise operators ... he worked in enterprise sales at Transcendent, later part of Actabl.
Following the rise in VAT on hotel accommodation in January 2026, in addition to the city tax increase which occurred in 2024, the city of Amsterdam is expected to see a negative impact on leisure demand ... ‘With new travel trends emerging in today’s hyper-connected digital environment, opportunities for hotels to use AI arise in the pursuit of increasing customer reach.
In 2024, Tripadvisor partnered with HTS to launch a hotel booking portal directly within the Tripadvisor app. ... “When customer issues are resolved seamlessly and in real time, it strengthens both loyalty and brand perception.
hotels and operators in developing markets. ... In the hospitality context, this encompasses partnerships between SaaS platforms and established ecosystem players including Property Management Systems, channel managers, Online Travel Agencies, payment