“That is where the ‘Hospitality Engineer’ mindset comes in. ... The challenge is becoming even more urgent as hospitality businesses look to embrace AI and automation.
sitting in place of the next video. ... CEO Chris Hartley noted some softening in Middle East travel patterns in March, in line with broader regional dynamics, but said the globally diversified footprint provides resilience. onefinestay is concentrating
We spoke with Goulden about the ownership pressure bearing down on hotel management companies, why generic AI keeps failing in hospitality, and the moment he knew the product had crossed a threshold he ... AI skills will be table stakes for knowledge work in two to three years.
As one of the global hospitality companies frontrunning to invest in agentic AI, Ascott seeks to accumulate data, operating experience and process efficiencies that would compound over time. ... move into agentic commerce is grounded in AI capabilities already delivering impact.
Overall optimism fell from 59% in January to 41% in April, while pessimism nearly tripled from 9% to 24%. ... Hilton separately signed its first ten Spark by Hilton hotels in India this week through a partnership with Olive Hospitality, targeting the same tier of secondary market demand.
Again, AI can be leveraged for tailoring upselling offers for each guest or for serving as the first line of contact in case of any queries. ... The hotel customer journey is evolving faster than at any point in the history of modern hospitality.
Opening 20 ECHO Suites hotels in such a short time—including our latest opening in Bozeman, in the heart of Montana's Big Sky Country—speaks to the brand's momentum and strong developer confidence. ... AI-driven tools such as Wyndham Connect.
In this example, the summer campaign is designed with portability in mind. ... There's a practical hospitality marketing brief to take away here: when you're developing creative assets for your summer campaign, build with reuse in mind.
Share your take → AI Systems Are Evaluating Hotels Beyond Traditional Search Agentic Hospitality reports that AI discovery platforms, including Google's TravelOS and agentic booking systems, now assess ... The Workforce 20X learning lab, run by HFTP's AI Council, will let hoteliers explore AI implementation with industry experts in a no-sales environment.
Agentic Hospitality reports AI systems now evaluate hotels continuously beyond traditional search metrics, creating a measurement gap for hoteliers. [LOUISVILLE, Ky. ... A new layer has emerged and it’s one where AI systems access, interpret, and evaluate hotel information in real time.
Porto proposes the HXO role to blend human touch with AI automation, preserving emotional connection in increasingly tech-driven hotels. In a recent podcast, “The Future Will Be AI-Driven. ... As AI takes hold across hospitality, the role evolves. By 2031, we will introduce the HXO — Experience Orchestrator : a human layer designed to restore what automation removes.
HFTP's AI Council will host an interactive learning lab at HITEC 2026 in San Antonio, allowing hoteliers to explore AI implementation with industry experts in a no-sales environment. ... However, many in our industry have yet to explore or implement AI, often feeling intimidated about where to begin.
A Question About the Future of Hospitality Among the guests featured in this closing chapter is Simone Puorto , hospitality futurist, technophilosopher, strategic consultant, and Head of Innovation at ... If AI becomes the new user interface, then hospitality may gradually move from a browser-centric logic to an AI-centric one, both on the demand side and on the operational side.
Viewpoint: Who AI Will Replace, Reshape, and Leave Alone in Hospitality This week's World Panel question comes from Ira Vouk, founder of the AI Hospitality Alliance, and it cuts to the tension that has ... Share your perspective → AI Agents Are Trapped in Vendor Silos A sharp opinion piece from a veteran of Oracle Hospitality, NOR1, Shiji, and Sciant makes the case that the hospitality industry is not having
One company to watch in this space: Ponte Labor , which is building AI-native recruiting and workforce solutions specifically designed for hospitality. ... AI in development. She's already using AI to digest signed franchise agreements in 15 minutes that used to take hours of attorney review.
Example : AI predicts a 30% surge in towel usage for an upcoming marathon weekend three months out. ... Anomaly Detection AI algorithms continuously monitor RFID data streams for unusual patterns that might indicate problems: Sudden spike in loss at a specific location Unexpected change in circulation patterns
A live audit of your property's AI visibility, with an action plan to take home. AI & Automation in Your Day-to-Day with Ben Teresi, COO, Hawkins Hospitality. ... Attendees describe what they want in plain language, and leave with a working example built in the room. AI on the main stage, too Beyond the training track, AI runs through the main stage agenda.
AI can: Predict arrival times Pre-assign rooms Automate check-in Suggest preferences But AI cannot: Create emotional warmth Deliver authentic recognition Adapt to human nuance in real time Make someone ... In hospitality, loyalty isn’t earned slowly. It’s decided instantly. Made with the help of AI tools, but with a HITL
AI-Powered Housekeeping Optimization Leading hotels deploy AI systems that optimize housekeeping operations in ways impossible for human managers. ... In 2026, operational efficiency is being transformed by AI and automation.
These are visible, demonstrable, and easy to put in a press release. They are not, in my assessment, where the most significant value of AI in hospitality will ultimately be found. ... The next phase of AI in hospitality will not be defined by experimentation.