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Hotel Yearbook Article

Closing the personalization gap: Why hotels still struggle to connect online promises with offline reality

Hotels have perfected AI powered personalization online, yet the experience often falls flat on property because guest insights stay trapped in fragmented systems and are not translated into simple, actionable ... By analyzing tone in messages, stay frequency, or even similar guests, AI can predict what a guest might value next: a quiet table, a late checkout, or a personalized recommendation nearby.

IN2 Consulting
Opinion Article General Management

Day One Deliberation: The First 5 Strategic Moves to Define Your Year

In TRAVHOTECH’s three decades across hospitality and travel, from the server room to the boardroom, we’ve seen that activity does not equal progress. ... Re-Validate the Roadmap Against Reality You likely locked in your budgets and strategic plans in October or November. But the landscape in our industry shifts rapidly.

Mark Fancourt
By Mark Fancourt, Co-Founder & Principal Consultant, TRAVHOTECH
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Mews
Opinion Article Operations & Strategy

Commercial Convergence: Why the Future Hotel Won’t Have a Sales, Marketing, or Revenue Department

The best hotels today are realizing that growth no longer lives in isolation. It lives in integration . ... In the past, every department spoke its own language. Sales spoke in leads. Marketing spoke in impressions. Revenue spoke in RevPAR. But now, technology unites them.

Muhammad Tanveer
By Muhammad Tanveer, Author - The Sales Leadership Brief (Linkedin Newsletter), The Sales Leadership Brief
Ad Social Strategy
Turn Social Into Commercial Growth

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KORDIE®
Supplier News Technology

Agentic Hospitality Names David Wiley VP of Sales to Accelerate AI-Native Distribution for Hoteliers in 2026

is rapidly moving from traditional websites and apps to natural-language discovery where travelers ask AI assistants to recommend and book travel in one seamless flow. ... The No. 1 AI Tech Investment Hoteliers Can Make in 2026 As AI becomes the dominant interface for travel discovery and purchase, the most critical investment for hotels is no longer a single tool or feature

Agentic Hospitality
Louisville, United States
Opinion Article Finance

A year in review...aka. how we survived another year without losing our minds

AI showed up. And it didn’t ask for permission. From pricing to booking to automation, AI quietly started doing what many hoped humans would do faster. ... I’ve built and exited hospitality tech companies, trained thousands of leaders worldwide in sales, marketing and revenue management, and helped businesses in multiple industries align their commercial

Fabian Bartnick
By Fabian Bartnick, Founder, Infinito
HN Original
Opinion Article Technology

AI is Becoming the Consumer: What Travel & Hospitality Brands Need to Know Now

Accenture research shows 50% of AI users make purchase decisions based on AI recommendations, with travel brands needing to optimize for AI discovery platforms. ... AI as the Trusted Guide Large language models are becoming the new influencers. When travelers ask "Where should I stay in Tokyo?" or "What's the best family resort in Mexico?"

By Henri Roelings, Founder, Hospitality Net
HN Original
Opinion Article Sales & Marketing

Winning over OTA guests with trust and convenience in the website and CRM

In a previous entry to this Direct Booking Mastery series , we touched on how to use customer relationship management (CRM) tools to win customers back from the online travel agencies (OTAs), specifically ... The emails arrive in the inbox with almost no attempt to understand who I am besides writing my first name in the subject line.

By Adam Mogelonsky, Partner, Hotel Mogel Consulting Limited
Opinion Article Finance

Hotel Profitability in Transition: Cost Pressures and Budgeting Priorities for 2026

The moderation in ADR indicates the U.S. market is normalizing, with travel volumes stabilizing in the last twelve months due to a variety of macroeconomic factors, which accordingly limits hotels’ ability ... Benchmarking is essential in the budgetary process and, indeed, in active asset management.

Marcus Lee
By Marcus Lee, Executive Vice President, Development, HVS
United States