The AI-powered product offers instant refunds for hotel cancellations across 190+ countries, achieving 15% uptake on Tripadvisor and 95% customer satisfaction. ... In 2024, Tripadvisor partnered with HTS to launch a hotel booking portal directly within the Tripadvisor app.
hotels and operators in developing markets. ... CSR adoption in independent hotels: Drivers and barriers. Hospitality Insights Journal , 5(1), 24–33. https://hospitalityinsights.ehl.edu/csr-adoption-in-hotels PhocusWire. (2025).
The new issue examines the shifts already shaping luxury hospitality, from AI-powered trip planning and AI’s growing role as back-end service infrastructure to the rise of design-led independent ... Sébastien Felix, Founder & CEO of Influence Society Key themes highlighted in the Q1 2026 edition include: AI is becoming the invisible infrastructure of travel.
The number of pricing decisions a hotel should theoretically make in a year runs into the millions. Software can scale that decision making in a way no individual can. ... This also shapes how RoomPriceGenie thinks about AI in their pricing algorithm.
In contrast, midscale and economy hotels can integrate scalable, touchless solutions—like meditation chairs, recovery pods, or in-room wellness kits—to make health and relaxation more accessible. ... Why is staff training crucial to implementing next-generation wellness programs in hotels?
How Hotels Use AI Guest Messaging Hotels use AI guest messaging platforms to manage guest conversations throughout the entire stay. ... Why do hotels use AI guest messaging platforms?
AI as a tool, not a hiring manager Ayush was clear on where AI belongs in this process and where it does not. Matching, scanning, surfacing relevant candidates: all appropriate uses of AI. ... The value of AI is in removing the noise so that the human judgement at the end of the process is better informed and more efficiently reached.
Meanwhile, Apaleo demonstrated live hotel bookings through ChatGPT in seconds, with 15-20 hotel groups already deploying AI agents in production. ... Read the analysis → Live Hotel Booking Through ChatGPT in Seconds Apaleo demonstrated live hotel bookings through ChatGPT completing in seconds, with 15-20 hotel groups already deploying AI agents in production
AI’s next frontier: operational intelligence AI has already made meaningful progress in guest communications. ... In the near future, hospitality organizations will begin deploying specialized AI agents designed for specific operational roles, mirroring the teams that run hotels today.
Valpas technology prevents bedbugs in real-time and provides verified cleanliness data that ChatGPT can now access for hotel recommendations. ... How travelers search for hotels has permanently changed The shift to AI-assisted hotel discovery is well underway. What is less discussed is how far beyond price and location those searches now go.
Anything they build in AI has to meet that standard before it ships. ... Night audit in 2025 looks like night audit in 1985 Klaus has a son working in a hotel.
The same psychology applies in hotels, particularly in the upper-upscale and luxury segments, where overt operational charges can feel at odds with brand positioning. ... Logistics optimization can reduce transport inefficiencies that increasingly drive cost pressures on restaurants and hotels alike. In that sense, AI becomes less about delight and more about defense.
And in travel specifically, 86% of travellers who've used AI have done so to find or book accommodation. The question is not if AI will change hotel distribution. ... The first booking was made by a five-unit rental in the Caribbean. The hotels that will win in the age of AI won’t be the biggest.
Apaleo's founder demonstrates live hotel booking through ChatGPT, with 15-20 hotel groups already deploying AI agents in production. ... At ITB Berlin, Simone Puorto spoke with Uli Pillau, Founder of Apaleo, about open platforms, what agentic AI actually means in practice, and why the hotels moving fastest on this are not the large chains
Hotels can update menus, hours and item availability in real time, and customize add-ons to increase average order value. ... Hotels with in-house F&B operations can drive incremental revenue while delivering a modern, frictionless guest experience.
And with AI integration , you have the upper hand in making your data work for you with real-time insights ready when you need it. ... Practical steps for hotels wanting a smoother guest booking journey Map the current booking path from a guest point of view The best place to start is by putting yourself in the shoes of your guests and
Read the data → Hotels Must Rebuild Data Foundations Before AI Infor's David Poprawka argues hospitality must rebuild its data foundation before AI can succeed. ... Bad data creates bad AI outputs. Hotels need data governance, standardization, and integration before adding AI layers.
At ITB Berlin, Simone Puorto spoke with David Poprawka, Innovation Strategist for Hospitality at Infor, about augmented reality in hotel operations, why the industry has failed AI more than AI has failed ... They will be built, together with operators, in the doing. His framing: in 2026, every company is a startup, regardless of how long it has been in the market. AI is not failing hospitality.
The added value of a hotel lies in its crafted experiences, not its underlying software architecture. ... We recognized that an agency’s true value is found in creative hotel marketing and design-centric innovation, not in maintaining a proprietary back-office that functions as a form of digital hostage-taking
The guest exists in too many places at once The current state of guest communication in most hotels is a collection of disconnected fragments. A booking confirmation sent from a no-reply address. ... Everything a hotel knows about a guest, consolidated.