AI hotel distribution has two components: being recommended and being bookable . Most hotels should focus first on being recommendable before investing heavily in booking integrations. ... In this scenario, we want to know: Is the AI recommending your hotel? What is it saying about our hotel?
The AI revolution in hotels and travel feels a lot like that arrival. ChatGPT launched to the public in November 2022. Within months, millions of people were using it to plan trips. ... Hotels that built their entire websites in Flash (and many did) were effectively invisible to search. All hotels over time fixed that. Now, all hotels will need to adapt to the AI equivalent.
As AI-powered platforms increasingly determine which hotels travelers see first, guest reviews have become one of the most important factors shaping both OTA rankings and AI recommendations. ... According to TrustYou, 71% of AI-generated hotel recommendations are influenced by guest review content.
Hotels must adopt multi-cloud strategies and offline protocols as tech infrastructure becomes a target in geopolitical conflicts. ... Weaponized Cloud: Disrupting AWS or Azure in a targeted region immediately "blacks out" hotels, rendering digital keys, check-in systems, and reservation databases useless.
Get the foundations right before chasing AI Both Simon and Andrew were measured about AI. Walking the ITB floor, every product has AI in its headline. ... Andrew's point was grounded: hotels that do not yet fully use the PMS they already have are not ready to extract value from AI.
How can AI help hotels reduce operating costs? ... What is Agentic AI in a hotel context?
This leads to a subtle but dangerous outcome: the hotel may be excellent in person, but weak in the market. ... Not in generic language like “elevated hospitality” or “rooted in place.” But in sharper, more ownable terms: A hotel for people who travel to recover their inner life.
unique to hotels. ... Aven Hospitality's Mark Hollyhead explained how AI-driven search shifts booking from filling forms to expressing intent, requiring hotels to control their own representation.
Stripe's James Lemon discusses payment infrastructure challenges in hotels and why AI booking technology is more complex for travel than retail. ... At ITB Berlin, Simone Puorto spoke with James Lemon, Hospitality, Travel and Leisure Global Lead at Stripe , about the state of payments infrastructure in hotels, why AI booking is harder to build for
CEO John Erhart will lead a session on AI's role in reducing manual tasks and improving financial visibility across hotel portfolios. Cary, N.C. ... — Inn-Flow , the leading all-in-one back-office solution built specifically for hotels, today announced its participation in the 37 th annual Hunter Hotel Investment Conference, taking place on March
The reason is structural: bed bugs are uniquely suited to the hotel model. They travel in luggage, colonise rooms, and spread outward — to guest homes, to other hotels, across destinations. ... A hotel without a pesticide management framework is a hotel an AI agent cannot confidently recommend to a traveller with environmental values.
Most recently, he served as Chief Product & Technology Officer at Conexiom, where he helped scale the company to $40 million in ARR while transforming the platform into a cloud-native, AI-enabled solution ... Ani Gujrathi, Chief Technology & Product Officer at Otelier Building the Modern Data Foundation for Hotel Operations in 2026 In 2025, Otelier refreshed and relaunched two flagship products – TruePlan
The Mirror Effect, AI Exposes What’s Broken Let’s clear up one of the biggest misconceptions in hotel digital transformation: AI doesn’t fix broken workflows. It exposes them. ... But what you invest in changes dramatically. The smartest hotels are no longer pouring money into more software; they’re investing in the systems and skills that make AI valuable.
While in-person events continue to grow in popularity, the study – produced in partnership with Grand America Hotels & Resorts – found that planners and attendees alike are demanding stronger value, greater ... Hotel and resort ballrooms remain the backbone of event infrastructure, with 84% of planners having used them in the past two years and 83% expecting to do so in the next two.
Who can use the Hilton AI Planner? The Hilton AI Planner is currently in the beta-testing phase. As of March 17, 2026, all visitors to hilton.com will have access to the Hilton AI Planner tool. ... The Hilton AI Planner reflects the company’s continued investment in guest-centered innovation.
Aven Hospitality's Mark Hollyhead discusses how AI-driven search shifts booking from filling forms to expressing intent, requiring hotels to control their own representation. ... in AI-enabled search.
With this executive leadership team in place, PPHG is sharpening its focus on priority growth areas including luxury hospitality, serviced apartments and the MICE segment, while continuing to expand in ... excellence required to deliver sustainable growth in an increasingly complex global hospitality landscape.
The sheer size is unexpected, bringing a sense of grandeur, and the cosiness of the hotel draws me in. ... Drawing out a hotel’s individual assets Famed for its championship golf courses, the renowned Whittlebury Park golf course merged with the neighbouring hotel and spa in 2016.
Her point: AI is only as useful as the data it learns from. Fragmented systems produce fragmented AI. Some vendors compensate by pulling in external data, weather, local events, to fill the gaps. ... But hotels are already sitting on the data they need. The problem is that it lives in systems that do not talk to each other.
Most recently, he served as Chief Product & Technology Officer at Conexiom, where he helped scale the company to $40 million in ARR while transforming the platform into a cloud-native, AI-enabled solution ... Ani Gujrathi, Chief Technology & Product Officer at Otelier Building the Modern Data Foundation for Hotel Operations in 2026 In 2025, Otelier refreshed and relaunched two flagship products – TruePlan