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The Rise of A2A: When AI Agents Start Talking to Each Other

In travel, that means a traveler’s AI could communicate directly with a hotel’s AI to check availability, confirm loyalty benefits, and book a room — no OTA, no manual input, no website required. ... Because in the next era of travel distribution, it won’t be website vs. OTA. It’ll be agent vs. agent.

Welltech Leaders and the Evolution of Personalized Multimodal Guest Experiences

SIRO: A fitness-focused brand from Kerzner International with its first property in Dubai and its second in Montenegro set to open this summer, in-room touchpoints like zero-gravity recovery chairs and ... boxing setups are fused with sports-themed group classes in the gym and a la carte welltech like percussive therapy in the spa.

Trip.com Group Shapes Global Travel Trends through AI Innovation, Sustainability and New Consumer Insights at WTM London 2025

Evolving Travel Motivations In his panel on From Snowfields to Screens: How Sports, Stories and AI Are Powering the Next Wave of Chinese Outbound Travel , Mr Boon Sian Chai, Managing Director and Vice ... interest in more responsible travel and emphasised the travel industry's role in turning consumer intent into action.

Lead nurturing for hotels: From inquiry to confirmation

You have revenue hiding in plain sight…and it’s slipping away. Every year, hoteliers pour thousands into generating leads. You run ads. Your website converts. Your special offers land in inboxes. ... Modern travelers now expect fast answers to their queries, and they’re increasingly interested in properties using AI to better tailor responses and services to their specific needs.

Human + Machine: The New Commercial Mindset for Hotel Sales Teams

The playbook that worked in 2015—cold calling corporate travel managers, hosting client dinners, relationship selling—still matters. But it's no longer enough. ... AI analyzes guest sentiment across 47 review platforms while you sleep. Dynamic pricing algorithms adjust rates 600 times per day based on competitive intelligence your team can't humanly track.

Beyond Price: The Future of Hotel Upselling and Cross-Selling

Mercedes shares her extensive expertise in digital marketing and hospitality technology, underscoring the fast-paced integration of AI in enhancing guest experiences, marketing strategies, and direct booking ... Scott and Mercedes explore the challenges hotels face, including data ownership conflicts between hotels and OTAs, the generational and cultural differences in traveler behavior, and the critical need

Beyond Price: The Future of Hotel Upselling and Cross-Selling

Mercedes shares her extensive expertise in digital marketing and hospitality technology, underscoring the fast-paced integration of AI in enhancing guest experiences, marketing strategies, and direct booking ... Scott and Mercedes explore the challenges hotels face, including data ownership conflicts between hotels and OTAs, the generational and cultural differences in traveler behavior, and the critical need

2025 SiteMinder Partner Awards Honour Behind-the-Scenes Leaders Powering Hotels Through Accelerating Change

From AI-powered guest services to significant revenue uplift, this year's winners highlighted the growing importance of technology partners in helping hotels capture more demand. ... From AI-powered guest services to significant revenue uplift, this year's winners highlighted the growing importance of technology partners in helping hotels capture more demand.

Breaking From Travel Tradition: Americans Choose Cooking Classes Over Fine Dining and Intimate Family Trips Over Holiday Gatherings

Based on a survey of more than 4,500 U.S. travelers, Portrait of American Travelers ™ is the travel industry’s longest-running and most-trusted examination of leisure travel behavior in America. ... AI Adoption Accelerates – Forty percent of active leisure travelers have used ChatGPT or other AI tools for travel planning – a 10 percentage point increase from this time last year.

Hospitality Revenue and the Power of Human-Driven Technology

With over three decades in the travel and hotel industries, Adrienne made a bold leap into technology entrepreneurship in her late forties, driven by a passion to empower independent hotels with tools ... Culture drives success : Integrity and kindness can be commercial strengths in leadership. Automation must be balanced with intuition : AI supports decisions but cannot replace human experience.