As we continue to advance innovation and sustainable growth across Travel & Tourism, HiSEAS’ expertise in technology-driven destination management will be an invaluable addition to WTTC’s global network ... Duma Wang, HiSEAS Founder & CEO As a Global Member, HiSEAS International will contribute to WTTC’s work in driving digital transformation, sustainability, and global collaboration across the Travel & Tourism
that will emerge in the next two years. ... What role does technology play in scaling wellness programs in hospitality?
What was once a niche offering, has become one of the most dynamic and in-demand sectors in travel, fueled by the rising appetite for meaningful, adventure-driven experiences. ... Maximizing Seasonality in Outdoor Destinations While summer and winter have traditionally shaped travel patterns in outdoor destinations, there is increasing value in approaching seasonality with a broader
With multi-generational travel and travel with dogs surging in popularity, the hotel group works hard to make these travellers truly welcome. ... AI does not replace human brilliance in hospitality With the adoption of AI becoming ever-prevalent, what difference is AI making to hotel revenue and marketing?
It provides a practical roadmap for hoteliers to thrive in the AI era. ... It highlights the emergence of AI search engines, Generative Engine Optimization (GEO), AI agents, and AI-native content platforms that redefine visibility, engagement, and conversion in hospitality marketing
in EMEA, where 45% of travel managers noted an increase. ... In GBTA's February poll, 34% of travel buyers said they planned to apply AI in their travel program in "significant ways" in 2025.
Karen has more than 25 years of expertise in global hospitality technology and online distribution — including managing global accounts in travel and hospitality organizations such as Travelocity and lastminute.com ... Obviously, AI is a big thing, having all of your data in one place so that you can surface insights easily and execute on those things.
Occupancy levels have declined in early 2025 compared to the same period in 2024, with ADR growth also slowing due to reduced leisure travel and greater consumer price sensitivity. ... Preliminary 2025 data through August suggests minimal RevPAR growth, reflecting weaker travel sentiment across many markets, particularly among international travelers, despite modest gains in ADR.
One crucial factor in its success was the ongoing training of AI content. ... Answering FAQs HiJiffy’s conversational AI , specialised in over 200 hospitality topics, instantly and automatically replies to traveller questions.
In short: AI = computers that reason instead of just calculate. You’ve already met AI. ... Soon, travelers will ask AI to book their trips, not search for them.
Sentiment towards AI in travel content The study also found nuances in consumer sentiment towards AI in travel advertising content and revealed the opportunities available to travel marketers. ... With so much noise in the industry about AI, privacy, and personalization, we wanted to understand how travelers truly feel about AI and its potential uses in the travel booking journey , said Torres.
professionals to connect, recharge, and engage in meaningful dialogue. ... We are not an easy bunch and yet you managed to keep us all in line throughout - well done!
When they search now, AI recommends. This difference is monumental. In an AI-first discovery world, travelers no longer browse; they accept curated suggestions . ... Train teams to collaborate with AI. Audit their visibility in AI-powered travel ecosystems. Operate with predictive sustainability. Innovate in value creation through human–AI synergy.
In fact, PwC’s Holiday Outlook report reveals 76% of Millennials say they are likely to use an AI agent tool for travel recommendations. ... In other words: If your brand isn’t visible in the AI-powered planning journey, you’re invisible to the next generation of travelers.
If the DMA rules aren’t extended to cover them, a few AI platforms could control the entire travel funnel. That would mean independent hotels might never appear in AI-generated results. ... Then, equivalent safeguards should be extended to stand-alone AI assistants that act as distribution gateways in a vertical like travel. Finally, the U.S.
And it could completely redefine who owns the customer relationship in the AI-driven travel ecosystem. Let’s unpack what that means. 1. ... Even if open A2A standards emerge, most travelers will default to whichever AI assistant is built into their phone or operating system.
Data from SiteMinder shows the upcoming Southeast Asian Games in Bangkok (9-20 December) for example are already driving a 16% year-on-year surge in advance bookings and 6% increase in room rates, demonstrating ... revenue management accessible to every hotel in the world.
Rome, Italy – A new chapter in hospitality technology begins with the launch of Elegia , a pioneering consultancy and integrator that defines itself as the independent AI orchestrator for the modern hotelier ... Based in Zagreb, he specializes in marketing technology and AI solutions tailored for hotels, with a focus on precision tracking, targeted advertising, and data pipelines.
. hive serves as the connected intelligence layer for hotels, helping them harness data to improve yield, reduce dependency on intermediaries, and prepare for the next era of Agentic AI in travel. ... His background in LLM optimisation, RAG architectures, and AI-driven automation makes him ideally suited to advance hive's mission of creating a verified, interoperable layer for trusted hotel data.
Barring high-demand compression events where MICE travelers may want to secure their rooms a year in advance for fear of missing out, our hypothesis is that the trust bestowed by true loyal leads to those ... AI and machine learning further enhance this process by detecting patterns invisible to the human eye. Why is guest loyalty more valuable than frequent bookings in hotel strategy?