How Social Media Is Shaping Travel Planning and Booking
Analysis argues hoteliers should use social media for inspiration but focus budget on direct booking channels where high-intent travelers convert.
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Tambourine Recognized for Digital Innovation with Six 2025 Travel Weekly Magellan Awards
Tambourine won six Travel Weekly Magellan Awards for hotel websites and destination campaigns including projects for Marina del Rey, The Bahamas, and multiple hotel properties.
Why Advocacy Is Essential to Keeping Business Travel’s Seat at the Global Table
GBTA outlines advocacy priorities for 2026, including CBP comments on ESTA changes and European engagement on digital border rules affecting the $1.57 trillion industry.
Is your hotel ready for the "Skip-Gen" surge?
Hilton research shows 29% of travelers now book skip-generation trips, requiring hotels to adapt room designs, staff training, and marketing strategies.
Marriott Bonvoy Recognized as the World's Leading Hotel Loyalty Program by The Points Guy
The Points Guy Awards selected winners through expert panels evaluating programs on value delivery, with Marriott Bonvoy adding citizenM and Outdoor Collection brands in 2025.
Trip.com Group's 2026 Lunar New Year Forecast: Longer Journeys and Premium Travel Gain Momentum in the Year of the Horse
Trip.com Group reports double-digit booking growth for Lunar New Year 2026, with cross-border stays of 7+ nights up 40% and long-haul bookings surging over 50% year-on-year.
Ten Luxury Trends for the 2026 Luxury Renaissance
The analysis identifies ten emerging trends shaping ultra-luxury hospitality, from low-occupancy designs and agriluxury to integrated wellness stays and cognitive longevity programs.
By Larry Mogelonsky and Adam Mogelonsky
Colorado Springs Hotel Market: Recovery, Headwinds, and Growth Potential
HVS analysis examines Colorado Springs' hotel market recovery amid government travel cuts and new supply challenges, with long-term optimism driven by tourism investments and airport expansion.
Best Western® Hotels & Resorts and Tripadvisor® Launch AI-Powered Trip Planning Experience to Help Soccer Fans Navigate 2026 Travel
Best Western partners with Tripadvisor to create an AI platform helping soccer fans book multi-city stays near 2026 World Cup venues across North America.
AAA and Bread Financial Survey: 76% of Travelers Planning Milestone Trips in 2026
The survey of 1,714 Americans found younger generations drive milestone travel, with 89% of Gen Z planning trips around celebrations versus 57% of Baby Boomers.
10 Ways Hotels Can Increase Direct Bookings in 2026
The guide recommends value-based competition, personalized booking experiences, and integrated commercial tools as key strategies to capture more direct revenue.
By Filipe Machaz, GuestCentric Co-Founder & VP of North America Operations, GuestCentric Systems
Designing the Pause: Eco Amenities for the Bleisure Travelers
The piece argues that eco-friendly bathroom amenities create a ritual that helps business travelers transition to leisure mode in luxury properties.
Booking.com vs. Berlin Court: The parity story every hotelier needs to know
Berlin court ruled Booking.com's rate parity clauses violated competition law, awarding damages to 1,000+ German hotels and potentially reshaping OTA relationships industry-wide.
Minneapolis–St. Paul Hotel Recovery Remains Tepid
The Twin Cities market lags national recovery with RevPAR remaining $20 below U.S. average, driven by weak corporate travel and legacy oversupply from 2016-2021.
By Tanya Pierson, MAI, Managing Director at HVS Minneapolis, HVS
AI Platforms are Coming for Booking’s Cake
The author analyzes how AI platforms could disrupt OTAs through superior search interfaces, while OTAs retain advantages in trust and transaction handling.
By Martin Soler, Partner, Soler & Associates
To price, or not to price - that is the question - a lesson from Shakespeare
Hospitality consultant uses Shakespearean metaphors to explore the psychological challenges revenue managers face when making pricing decisions under pressure.
By Fabian Bartnick, Founder, Infinito
Simone Puorto Joins Takyon as Board Advisor, Accelerating the Shift to the Zero Click Web and AI Native Direct Distribution
Puorto will advise on AI-facing products including dAirect Connect, which makes hotel websites readable by AI assistants like ChatGPT and Gemini.
Tripadvisor Trendcast 2026 Introduces The Year of Meaningful Travel Experiences
Tripadvisor's 2026 report shows pet-friendly bookings surged 260% while extreme adventures grew 79%, highlighting the shift toward experience-driven travel planning.
2026 is the year of the brand evolution
The rise of AI booking channels in 2025 forces hotels to optimize content for machines, not just humans, requiring more authoritative proof over aspirational marketing copy.
By Luke Markesky, Chief Customer Officer, Cendyn™
Driving Slower, Longer Bleisure Stays with GCSTIMES Sustainable Key Cards
GCSTIMES proposes using sustainably-made key cards with subtle messaging to encourage guests to extend business trips for leisure, reducing travel frequency and emissions.