Nearly 20 years since opening its doors, Viceroy Santa Monica, the modern luxury hotel brand's debut location, is proud to announce the start of a sweeping $21 million renovation complete with a design overhaul that will cement its status as the leader of the progressive hospitality landscape. While serving as a cornerstone for the evolution of the forward-thinking brand, the remodel will usher in a new era for the Santa Monica hotel that's been a mainstay since it debuted two decades ago. Under the creative eye of San Francisco-based, award-winning design firm EDG, the hotel renovation will pay respect to its past while injecting a renewed energy into the hotel's prime location, just steps from Santa Monica's pristine coastline. In the first phase, guests can expect completely revamped public common areas marked by an entirely new arrival experience, lobby, restaurant, outdoor patio and breathtaking open air indoor-outdoor wraparound bar and adjacent lounge allowing for a greater sense of place in the beachside community.