Read the interview → Viewpoint: AI Literacy Gap Prevents F&B Teams From Realizing Technology Value Despite increased AI tool access for demand forecasting, inventory, labor scheduling, and cost control ... PATA forecasts 761.2 million arrivals by 2028, though geopolitical risks could limit recovery to 88% of pre-pandemic levels. Tourism leaders commit to halving food waste by 2030.
By 2028, 27 of the 39 destinations covered in the forecast are expected to surpass their pre-pandemic arrival volumes . The PATA Asia Pacific Visitor Forecasts 2026–2028 is now available. ... Additionally, detailed data and projections related to the lower bound forecast are available upon request for eligible members.
Optimising AI literacy in F&B operations starts with a simple principle: buying technology is not the same as building capability.Too many operators still approach AI as a procurement exercise rather than an operational transformation discipline.
“We use our 14- and 45-day forecast reports pretty much every day,” says Scott Campbell, Director of Revenue Management. ... Those insights inform how teams schedule labor, prepare for demand, and adjust operations across the property.
With over 15 years of experience in hospitality, Deepak brings deep expertise in revenue management, commercial forecasting, and pricing strategy. ... Revenue today is not just about demand — it’s about direction. The focus is on building clarity across both brands, so every decision compounds into long-term performance.
At a time when significant MICE sector growth is forecast, it gives businesses a practical way to upskill their teams with expertise they can confidently bring in-house. ... This training gives our members the tools to forecast demand accurately and price space strategically.
AI unifies data across properties, brands, and markets — revealing hidden demand corridors and cross-property behaviors. ... Predictive community models: Hotels forecast where future demand will cluster and shape packages before the market catches up.
Since January 1, our RevPAR forecast has been notably higher than others in our sector, and performance so far this year suggests that even our forecast may be too conservative. ... Our latest U.S. forecast is as follows. HVS offers the HVS MarketCast if you require an occupancy and ADR forecast for a specific market or submarket. Please reach out to me to learn more.
Predictable revenue requires cross-functional integration , not isolated performance. 2️⃣ Forecast Distortion Most forecasts are built on: Self-reported deal confidence Inflated pipeline values Lagging ... The shorter and more stable the sales cycle, the higher the forecast reliability.
Read the details → Revenue Managers Now Focus on Distribution, Not Just Pricing The PickUp community launched as revenue managers increasingly focus on distribution strategy and demand creation rather ... Revenue managers historically optimized pricing across segments and demand periods, treating distribution as fixed channel mix.
It is powering forecasting, pricing, labor allocation and guest personalization. Real-time personalization becomes the standard. ... Revenue teams rely on systems that evaluate demand elasticity continuously. AI-driven room assignment optimization. Guest preference data informs automated room allocation.
World Cup 2026 demand softer than expected. OysterLink research shows only 1.7% RevPAR uplift forecast, with some hotels seeing just 15% uptake on FIFA room blocks.
We talked about algorithms, price points, and forecasting accuracy. We talked about efficiency. But in the hotel business, efficiency is only half the story. The other half is alignment. ... For Ownership: They demand clarity and confidence. The AI moves the conversation from abstract data to a simple, actionable narrative, backed by risk levels and forecasted revenue impact.
Predictive analytics and demand forecasting help hotels manage sudden changes in occupancy. The future of hotel operations will combine advanced technology with human-centered service. ... Many global hotel groups are therefore investing in advanced analytics to improve demand forecasting and operational planning.
OysterLink research shows 2026 World Cup demand softer than expected, with only 1.7% RevPAR uplift forecast and some hotels seeing just 15% uptake on FIFA room blocks. ... Based on an analysis of recent hotel forecasts, booking data and industry reports, OysterLink found that while the tournament is still expected to drive demand, the overall uplift may fall short of early
Rather than viewing wellness as an opaque or secondary revenue stream, operators can measure performance with the same clarity as room revenue, analyzing trends, forecasting demand, and adjusting pricing ... With a complete view of demand across rooms and ancillary services, hotels can optimize staffing levels, align schedules with peak wellness demand, and reduce inefficiencies.
According to recent analysis shared on Hospitality Net, host cities across the USA, Canada and Mexico are forecasting significant demand during the tournament, with Average Daily Rates expected to rise ... Controlling peak service pressure World Cup match schedules will inevitably create surges in demand during specific periods.
Operators need labor plans built on their financial targets and designed to stay aligned as demand changes. ... We're doing that throughout the entire environment with Actabl, from our forecasting with ProfitSword to Hotel Effectiveness and Transcendent.
With guests booking closer to arrival, demand can spike and dissolve faster than traditional forecasting catches. ... You can see a demand shift developing before it shows up in your on-the-books pace and respond with the right rate before your competitors do.
Savills reports €23.6bn European hotel investment volume in 2025, forecasting M&A growth and partnership deals driven by operational performance focus. ... The European hotel investment market is entering a phase that demands conviction.