Amadeus-backed research finds 63% of hotels struggle to find qualified leads, urging a data-first approach to corporate RFP targeting, pre-season visibility, and post-contract account management.
An explainer on cold calling for hotel sales teams, covering targeted outreach to corporate travel managers, event planners, and travel agencies to drive group and event bookings.
GBTA and Radisson Hotel Group survey of 258 travel managers finds AI use in hotel RFPs set to jump from 32% to 69%, while dynamic discounts grow and fixed rates consolidate.
BWH Hotels launches a dedicated upscale and luxury global sales division with nine regional leaders covering the US, Canada, and Europe to target high-yield corporate travel sectors.
GBTA welcomes the EU's reformed air passenger rights rules, which extend compensation of €250–€600 for delays from three hours, and urges consistent implementation across all Member States.
Shiji's Book&Pay marketplace upgrade connects 290,000+ hotel properties with China corporate travel channels including Ctrip and Meituan, adding automated bookings, cross-border payments, and digital invoicing.
120 GBTA members from 31 states met with Congress to advocate for business travel priorities, citing $624B in U.S. economic impact, 6.7M jobs, and key policies on aviation, SAF, and border efficiency.
GBTA's 2024 study finds U.S. business travel hit a record $538.5B in spending, supporting 6.7 million jobs and contributing $623.8B in GDP impact, or 2.1% of the entire U.S. economy.
GBTA warns that proposed CBP staffing withdrawals from major U.S. gateway airports could disrupt international business travel, citing $50.7B in annual inbound business travel spending at risk.
Booking.com research across 13,000+ respondents finds 45% of LGBTQ+ business travelers have hidden their identity for safety, and 42% have turned down career opportunities due to inadequate employer protections.
A GBTA survey of 269 corporate travel buyers finds 58% say AI has had little impact on their programs, 61% struggle with global program management, and 72% cite hotel pricing disparities as a top pain point.
GCSTIMES outlines its internal sustainable business travel guidelines, encouraging employees to prioritize GSTC-aligned certifications like Green Key and LEED, and to adopt eco-conscious habits during stays.
GCSTIMES shares its internal travel guide that prioritizes necessity evaluation, rail over air transport, and direct flights with SAF-supporting airlines.
GBTA data shows China leading with $408B projected spending while Japan, South Korea, and India drive regional growth despite geopolitical headwinds.
GBTA supports new EU legislation requiring integrated booking systems and emissions data for cross-border rail and multimodal business travel.
GBTA-Grab survey of 1,200 travelers finds 83% use ground transport outside company policy, with navigation stress driving $44% negative emotions.
U.S. Travel Association forecast shows domestic travel leading growth while international recovery lags until 2029.
The new B2B program offers 10%+ discounts for stays over eight nights across 117 European properties, targeting the 45% business traveler segment.
The report shows group travel remained flat in 2025 with declining international visitation, but expects a rebound in 2026 driven by business travel and meetings demand.
Q1 2026 showed strong momentum with RevPAR at ₹6,700-7,038 and occupancy of 67-69%, led by Delhi at 78-80% occupancy.