Cultural Relevance in Marketing
A Conrad New York Downtown executive outlines how hotels can use destination storytelling, co-created itineraries, multilingual content, and local partnerships to build cultural relevance into their marketing.
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Set-Jetting and Hospitality: How Hotels Are Adapting to Screen-Inspired Travel
Hotels are capitalizing on screen-inspired travel through three strategies: leveraging filming-location status, curating set-related guest itineraries, and maintaining long-term cinematic identity.
CrescentRating and Chameleon Strategies Launch Asia's Most Detailed Outbound Travel Intelligence Resource
The Asia Pacific Outbound Traveler Handbook 2026 covers 26 Asian source markets with actionable intelligence for destination marketers, airlines, and tour operators, available free at AsiaTravelTrends.com.
GAME ON: HOW GLOBAL SPORTS EVENTS RESHAPE CITIES, INVESTMENT & TOURISM
Four hospitality executives outline how Saudi Arabia can convert mega-events like Riyadh Expo 2030 and FIFA 2034 into decades of tourism growth by prioritising legacy, infrastructure alignment, and mixed-use development over short-term RevPAR gains.
Cape Town Tourism Shows Resilience Despite Global Uncertainty
Cape Town's tourism has grown 92% in overnight foreign visitors since 2015, driven by the CTAA air access programme, with U.S. visitors accounting for 40% of international card spend despite lower volumes.
By Kirsty de Groot, Associate Director at HVS Middle East & Africa, HVS
Pope Leo XIV’s Visit to Spain Expected to Spark Tourism Surge and Economic Boost
Pope Leo XIV's June 2026 visit to Spain could generate €90–125M in tourism spending, with Madrid alone projected at €73.8M driven by 1.8 million expected attendees.
European Travel Commission strengthens leadership and welcomes new industry members
ETC re-elected Miguel Sanz as President and named Arnar Már Ólafsson as Vice President at its General Meeting in Montenegro, while welcoming Booking.com, Feratel, GetYourGuide, and Skyscanner as associate members.
Hoteliers Urge Congress: Act Now on Workforce Challenges, Certainty for Small Businesses, and Bolstered Travel Demand
Over 300 AHLA members lobbied Congress on key industry priorities: passing the American Franchise Act, modernizing H-2B visas, and restoring Brand USA funding.
Proof, not promises: New report helps destinations navigate EU sustainability claims law
The September 2026 EU directive will require destinations to back all sustainability claims with verifiable evidence, ending narrative-led messaging.
A Multi-Sector Analysis of 2026 Mega-Event Impacts on Global Travel
Academic and industry sources agree that 2026's mega-events will drive both immediate hotel demand surges and long-term destination development.
Travel Industry Calls for Action on Capitol Hill, Honors Travel Champions Driving Change
U.S. Travel Association brought 400 advocates to Capitol Hill pushing for TSA/ATC pay protection, ESTA changes, and $160M in Brand USA funding.
Thailand Reaffirms Its Position as a Safe and Welcoming Destination for Global Travellers
Centara Hotels Resorts promotes Thailand as a stable travel destination amid global uncertainty, highlighting safety standards and cultural experiences.
Hong Kong poised to reclaim its position as a leading global tourism destination
WTTC research shows Hong Kong visitor arrivals down 22.9% from 2018 peak, with recommendations to diversify beyond mainland Chinese visitors who comprise 76% of arrivals.
Tambourine Reimagines Nevis for a New Era of Luxury Travel, Honored with 2025 Adrian Award
Tambourine's Nevis rebrand drove mobile engagement up 84%, hotel leads up 75%, and restaurant leads up 2,281%.
Alpine Visionary: How Reto Gurtner Turned a Ski Resort into a Culture
Reto Gurtner explains how Laax became a global lifestyle destination by building authentic freestyle culture instead of generic resort marketing.
Formentera Market Pulse - Premium Demand Within a Supply-Constrained Island
HVS analysis reveals Formentera captures Spain-leading hotel rates through scarcity-driven positioning, with RevPAR reaching €218 despite minimal supply growth.
The Travel Economy Reset: How Destinations Can Protect Market Share in a Year of Shrinking Wallets
The article argues destinations must use AI-driven demand prediction and personalized marketing to compete for more selective travelers during economic uncertainty.
By Terence Ronson, Founder & Managing Director, Pertlink Limited
Visit Hungary expands use of Amadeus Media Solutions to drive demand to the destination
The partnership delivered a 20% increase in bookings via travel agents year over year using targeted campaigns and comprehensive travel data.
Destinations queue up to host forthcoming WTTC Global Summits
Fifteen destinations across four continents are competing to host WTTC's 2027 Global Summit following Rome's success, with Malta confirmed for 2026.
German Outbound Travel Confirms Europe’s Strength and the Rise of Culture-Nature Destinations
Data Appeal and Mabrian analysis shows Germans increasingly favor European destinations combining cultural heritage with natural beauty, with Italy capturing nearly 20% of German stays across six regions.