Five strategic shifts help hotels move wellness beyond amenity checklists, covering planning filters, intent-to-action gaps, tech integration, space design, and operational durability.
AI is shifting hotel personalization from reactive to predictive, with platforms unifying guest data across silos to drive upsells, faster response times, and deeper engagement across the full guest journey.
The 196+ forum Munich and Hospitality Pioneers launch the 10th Hospitality UPGRADE Award, seeking European start-ups with smart, sustainable hotel solutions, with finals at Hotel Bayerischer Hof on October 7.
A fractional CMO argues that hotel tech vendors over-invest in product features while underinvesting in marketing, citing data showing winning SaaS companies spend 44% on sales and marketing vs. 31% on product.
TIPMO by GratifID appoints Merci-Buku and youtip founder Sarah Taveprungsenukul as MD of North America Sales, with the platform set to launch at HITEC San Antonio June 16-18.
Drawing on interviews with 38 leaders across 13 countries, the author argues hotels must build a hospitality strategy first and use technology to enable it, not the reverse.
HotelRunner's Riza Kaynak joins the Booking.com Connectivity Commercial Advisory Board for a second consecutive term, as the company also holds Premier Plus Connectivity Partner status among 600+ providers.
FHS Saudi Arabia's Startup Den returns for 2026, with six finalists pitching live for prizes including FHS World access and curated meetings with VCs and investors.
Davy and Jill reflect on Mews Unfold 2026 in Amsterdam, weighing AI's promise to free staff for human connection against the industry's oldest unsolved frustration: recognising returning guests at check-in.