Handwritten Collection Reaches 50 Hotels Worldwide
Accor's Handwritten Collection soft brand hits 50 hotels across 20 countries just two years after its 2023 launch, with 50+ more in the pipeline including a Las Vegas debut at Treasure Island.
Accor's Handwritten Collection soft brand hits 50 hotels across 20 countries just two years after its 2023 launch, with 50+ more in the pipeline including a Las Vegas debut at Treasure Island.
OTH Hotels Resorts adds 498 guestrooms across three East Coast properties: Hotel Troy in New Jersey and two Holiday Inn hotels in Maryland.
Equinox Hotels CEO Christopher Norton shares how he built a hotel brand around health pillars including fitness, nutrition, recovery, and sleep, pulling 1,500 locals daily through a 60,000 sq ft gym.
Hilton's new upper-midscale brand targets 400-500 properties near college campuses, with the first opening expected in 2027, complementing the existing Graduate by Hilton portfolio.
Marriott and Concept Hospitality's Series by Marriott brand hit 75 signings and 50 open properties across 43 Indian cities in under six months, adding 3,556 rooms to Marriott's India portfolio.
WorldHotels targets the $3.79B glamping market with three initial properties in Utah, North Carolina, and Honduras.
PRIMESTAR Group's June Lux will combine luxury design with digital services including WhatsApp check-in and AI concierge for urban travelers.
Hilton announces major expansion with 4 new Greece properties, Thailand debuts including first Canopy, and brand launches in Kenya, India, and Saudi Arabia.
Marriott signs 11 hotel deals across Italy and UK to launch Series by Marriott brand in Europe, targeting midscale growth with conversion-friendly properties.
The 150-room resort will target wedding celebrations and corporate events, opening Q1 2029 in the National Capital Region.
Premier Suites has grown to nearly 60 hotels since 2021, targeting 100 properties by 2030 in the midscale extended stay segment.
Irish hotel group publishes coffee table book showcasing its five diverse properties across Ireland, England and Antigua under new unified brand.
Hyatt announces 30+ Essentials hotels across Southeast US representing 4,000 rooms, targeting growing secondary markets with select-service brands.
The soft brand has doubled its U.S. portfolio in five years, reaching nearly 350 hotels globally with 100+ more in the pipeline.
The brand reached 100 open hotels in just 16 months, with conversion properties accounting for 52% of IHG's room openings in 2025.
The 152-room property will open in late 2027 on York Street, marking Hilton's seventh brand in Australia and first Motto location.
The 212-key luxury hotel will open in 2032 in Bonifacio Global City, marking the brand's return after a 15-year absence from the Philippine capital.
Two iconic boutique hotels in Siem Reap and Luang Prabang will convert to The Luxury Collection brand by 2026-2027, marking Marriott's debut in Laos.
The 140-key property, developed by Golden Buildcon, will include a ballroom and meeting spaces in Gujarat's commercial hub.
W Hospitality Group data shows Egypt leads with 45,984 rooms while East African markets like Ethiopia and Kenya have 80% of projects under construction.