Mews powers Alexa MGMT's mission to put people back at the heart of Texas hospitality
Alexa MGMT adopts Mews PMS across six Texas boutique hotels to centralize operations, automate payments, and build a scalable tech foundation for portfolio growth.
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Independence Is Mile One, Not the Finish Line
As AI increasingly drives hotel discovery by citing OTAs and third-party editorial over hotel websites, independent owners must prioritize earned media to build discoverable, brand-proof reputation.
By Patrick Burkhardt, Senior Director, Sales, Curacity
Cloudbeds' Josh Graham on why AI finally favors the independent hotel
We didn't go to HITEC 2026 for the demos. We went for the conversations. We sat down with exhibitors right there on the show floor. No script, no prepared questions, just one starting point: tell us what you do, in plain language. This is where it went with Josh Graham, Head of Market Development for North America at Cloudbeds.
Kollective Completes Initial Data Collection for the Boutique Hotel AI Index
Kollective's Boutique Hotel AI Index analyzed 28,600 AI-generated responses across ChatGPT, Gemini, Google AI Overviews, and Copilot to reveal how these platforms recommend boutique hotels across 100 destinations.
Why great guest experiences start before check-in
Dream Inn Santa Cruz's Director of Sales and Marketing shares how human-led reservations, pre-arrival outreach, and storytelling convert OTA visitors into direct bookers and build multi-generational guest loyalty.
Karen Stephens, Chief Marketing Officer, Revinate, Inc.
Jersey Banks and Lyon Porter of Urban Cowboy on Nostalgia, Community, and Building Hotels That Feel Like Home
Urban Cowboy founders Lyon Porter and Jersey Banks discuss their 12-year journey across multiple locations, zero marketing spend, and plans for larger properties including a beach location and branded residences.
BWH Hotels GB nears 300 new bedrooms at mid year point following year of strong hotel signings
BWH Hotels GB has signed six new hotels in 12 months, adding 291 bedrooms, with Royal Maritime Hotel generating nearly £50,000 in new business in its first month.
Minor Hotels Appointed by Shurooq to Manage Sharjah Collection, UAE
Minor Hotels will manage Shurooq's seven nature-led and heritage-inspired boutique properties across Sharjah, with plans to integrate them into its upper-upscale and luxury portfolio following investment and enhancements.
The numbers behind AI's rise as a booking channel for independent hotels
Lighthouse data shows AI referral traffic to hotel websites surged over 50% in weeks after ChatGPT expanded outbound links, with independent hotels best positioned to capture commission-free direct bookings.
By Femke Nollet, Content Specialist, Lighthouse
Pyramid Global Hospitality adds Naples Bay Resort & Marina to its Independent Portfolio
Pyramid Global Hospitality will manage Naples Bay Resort & Marina under its Benchmark Resorts & Hotels collection, following a joint venture acquisition with Western Southern Financial Group.
Is Your Hotel Measuring the Right AI Prompts?
Kollective argues hotels are tracking too many low-value AI prompts and should focus on destination-contextualised, commercially meaningful queries to influence actual booking behaviour.
By Lynn Patchett, Founder & Head of Marketing, Kollective
TKo Hospitality Accelerates Mid-Atlantic Growth with New Boutique Hotel Additions and Development Projects
TKo Hospitality adds three properties to its Mid-Atlantic portfolio, including two Rehoboth Beach boutiques and a 50-room luxury hotel under development at New Jersey's Fort Monmouth, plus a Hyatt Studios groundbreaking in Bethlehem, PA.
Elegant Hotels of the World® unveiled as global luxury soft brand with expanding portfolio and evolving value proposition
HotelREZ rebrands Elegant Hotel Collection to Elegant Hotels of the World, adding new UK and Asia Pacific properties and launching a curated five-star tier called Masterpiece.
The Originals Human Hotels & Resorts selects Mews as preferred PMS for its 320+ strong network
Mews becomes a preferred PMS for The Originals Hotels' 320+ member network in France, offering preferential pricing, French-language support, and access to 1,000+ integrations.
A New Chapter for Faraway: Brand Debuts in Sag Harbor and Jackson Hole
Blue Flag Capital and Collared Martin Hospitality open two new Faraway-branded hotels in Sag Harbor, NY (67 rooms) and Jackson Hole, WY (90 rooms, 48 residences), marking the brand's first expansion beyond New England.
Bohopo expands European footprint with two new hotels
Bohopo opens Casa Laveni in Milan and Mila Porto in Porto, growing its operational portfolio to eight hotels across five European markets, with three more assets under development.
Why hotels are focusing on perceived value rather than price cuts
BWH Hotels GB's 'Year of the Free Breakfast' campaign generated £13.1M in revenue and 124k room nights, illustrating how added-value strategies outperform rate cuts in driving occupancy and loyalty.
By Tim Rumney, CEO, BWH Hotels GB
The Question That Is Quietly Holding Hotels Back From AI
The author argues AI favors independent hotels over chains because value comes from operational clarity and data quality, not budget, shifting competition away from OTA bidding wars.
By Are Morch, Digital Transformation Coach for Hotels, Are Morch, Digital Transformation Coach
The Bower Coronado Joins Small Luxury Hotels of the World, Marking SLH’s First-ever Member in Coronado, California
The 39-key Bower Coronado becomes SLH's first member in Coronado, CA, gaining access to the SLH Club loyalty program and Hilton Honors booking integration.
Stop reactive pricing: How independent hotels catch high-demand dates early
A practical guide for independent hoteliers to build a weekly demand-spotting routine using booking pace, local events, and competitor behavior to price proactively.
By Femke Nollet, Content Specialist, Lighthouse