A hospitality sales strategist argues that digital reputation now functions as a pre-sales tool, with buyers forming opinions via LinkedIn, podcasts, and AI long before any direct outreach occurs.
Lodging Interactive urges hotels to allocate dedicated 2027 social media budgets, recommending $100–$750+/month, and connecting campaigns to landing pages and lead magnets for trackable revenue.
Millennium Hotels and Resorts partners with HXE's digital MICE platform to tap into a network of 400,000+ corporate clients and drive qualified meetings and events demand across its 145-property global portfolio.
Lodging Interactive's Celebrations Hub connects social media content to dedicated landing pages and lead capture forms, targeting smaller milestone events like reunions, showers, and parties that hotels often overlook.
A fractional CMO argues that hotel tech vendors over-invest in product features while underinvesting in marketing, citing data showing winning SaaS companies spend 44% on sales and marketing vs. 31% on product.
A Holiday Inn Portland sales director shares how her team uses Knowland data to prospect for group business, monitor competitors, and build relationships that convert to bookings.
Lodging Interactive's Social Media Amplified Program delivered 1,253 wedding RFPs across client hotels in five months, representing an estimated $30.6M–$34.6M in potential gross revenue opportunity.