Lodging Interactive's Celebrations Hub connects social media content to dedicated landing pages and lead capture forms, targeting smaller milestone events like reunions, showers, and parties that hotels often overlook.
A fractional CMO argues that hotel tech vendors over-invest in product features while underinvesting in marketing, citing data showing winning SaaS companies spend 44% on sales and marketing vs. 31% on product.
A Holiday Inn Portland sales director shares how her team uses Knowland data to prospect for group business, monitor competitors, and build relationships that convert to bookings.
Lodging Interactive's Social Media Amplified Program delivered 1,253 wedding RFPs across client hotels in five months, representing an estimated $30.6M–$34.6M in potential gross revenue opportunity.