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Latest Viewpoint

Should hoteliers abandon Google search marketing because of “Zero-Click Search”?

Expert Views (15)

No. The question bundles several things under "Google search marketing." Ads, Hotel Ads, Business Profile and YouTube sit alongside organic, and zero-click only erodes one slice of that, informational organic clicks.Booking intent is transactional and local, the query types least touched by AI Overviews: under 10% of commercial searches trigger one.

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Editor/Publisher, hospitality.today

Hospitality & travel technologist and digital strategist, Hospitality Net

Emma Näpänkangas

M.Sc. Student in Hospitality Management, EHL

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