Spotlight On Sustainable Travel: Consumer Attitudes, Values, and Motivations in Making Conscientious Choices
It is well documented that the slowdown during the past two years resulted in positive environmental impacts such as reduced air pollution, improved air and water quality, and ecological restoration. Now, as travel restrictions continue to ease and travelers hit the road and skies once again – flooding the market at levels not seen during the past two years – we must balance the long-awaited return of travel with the growing importance of improving sustainability in the travel industry.
By Monya Mandich, Vice President, Media Solutions Marketing, Expedia Group Media Solutions