In 2017, when most hotels in Peru still relied on legacy systems or manual processes, Katari Hotels took a strategic decision to modernize operations by moving to the cloud. Over the past eight-plus years, this forward-thinking approach has redefined how this popular boutique hotel brand manages its six properties with remarkable improvements in operational efficiency and guest service standards.
The Doug Pictock ‘49 Texas A&M Hotel and Conference Center sits at the heart of the Texas A&M campus, known for its striking glass towers and renowned service. To support its high operational standards and continue delivering exceptional guest experiences, the hotel sought to elevate internal communication and improve workflows — particularly in housekeeping, one of the most complex departments in hospitality. Hotel leadership turned to Maestro PMS and PurpleCloud Technologies to enhance collaboration, support staff, and unlock new efficiencies.
Located next to Walt Disney World® in Orlando, Florida, Evermore Resort is a groundbreaking vacation destination that reimagines the resort experience. Spanning over 1,000 acres, Evermore offers a mix of luxury vacation homes, flats, and villas, all centered around a 20-acre tropical beach and an 8-acre crystal-clear lagoon. With elevated amenities, curated experiences, and a strong focus on guest-centric service, Evermore combines the comfort of home with the world-class offerings of a premium resort — making it a premier destination for families, groups, and leisure travelers alike.
THE CHALLENGE Superbude previously faced challenges in managing metasearch campaigns across multiple platforms, including Google Hotel Ads, Tripadvisor, and Trivago. Their campaign management process was complex, time-consuming, and yielded a lower ROI than they achieve today. The key obstacles were a lack of transparency in campaign performance and the absence of a centralized, user-friendly management tool. By partnering with Cendyn, their primary objectives were to automate campaign management for greater efficiency, streamline operations, and ultimately drive higher ROI across all channels. THE SOLUTION Cendyn’s Digital Marketing Platform (DMP) provided Superbude with a comprehensive solution to streamline their metasearch advertising campaigns. By centralizing all their campaigns into a single, easy-to-use platform, Superbude eliminated the complexity and time-consuming manual processes that previously hindered performance. With advanced automation, Superbude was able to optimize campaign management across Google Hotel Ads, Tripadvisor, and Trivago, improving real-time decision-making and ensuring greater transparency in campaign results to deftly adjust strategies when needed. As a result, Superbude achieved a significant increase in return ROI, benefiting from more efficient operations and enhanced visibility into campaign performance across all metasearch channels for more marketing efficiency. We are extremely pleased with the results we've achieved using the Cendyn Digital Marketing Platform. It has streamlined our metasearch advertising, making it easier to optimize campaigns, and we've seen a 105% growth in revenue generated. Cendyn has helped us stay competitive and maximize revenue, and we look forward to continuing to grow with them. Diana AvagianiE-Commerce Manager, Superbude
THE RESULTS By leveraging Cendyn DMP, Superbude achieved outstanding digital marketing performance in 2024, significantly surpassing the previous year’s results. Return on ad spend (ROAS) soared to 20.3x, marking an 18% increase compared to 2023. Revenue generation more than doubled, growing by 105%, while bookings saw an impressive 101% uplift. Clicks surged by 56%, driving higher engagement, and conversion rates improved by 28%, turning more lookers into bookers. These results highlight the power of efficient metasearch campaign management within a powerful platform in maximizing direct revenue.
Cogwheel Analytics partnered with Microsoft AI Co-Innovation Labs to create an AI-powered Analysis and Recommendation Engine aimed at providing hotel clients actionable insights they can use to drive growth and build their competitive advantage in digital marketing.
Mainsail Lodging & Development is a Florida-based hospitality group that operates a collection of distinctive independent and Marriott-branded properties. Unlike many hotel groups, Mainsail runs its own in-house reservations team and internal booking system — meaning the expectations for service and sales performance are especially high. Their agents aren’t just answering calls; they’re representing the brand’s voice and bringing firsthand property knowledge to every conversation. With a deep passion for the guest experience and a strong sense of ownership, the team is committed to delivering high-touch service that drives direct revenue and builds lasting guest relationships.
Nestled in the scenic Laurel Highlands of southwestern Pennsylvania, Nemacolin is a luxury destination that blends five-star accommodations with world-class experiences. If it looks familiar, it’s likely because it was used as the backdrop for Season 25 of The Bachelor. Spanning over 2,200 acres, the resort offers everything from fine dining and spa services to championship golf, adventure activities, and an acclaimed art collection. With a reputation for personalized service and unforgettable stays, Nemacolin caters to guests seeking both relaxation and recreation in a truly one-of-a-kind setting.
Tucked just outside downtown Cleveland, Holiday Inn Cleveland-Mayfield serves both corporate and leisure travelers with modern amenities, a full-service restaurant, and event space. As part of the IHG family, the hotel prides itself on combining comfort with efficiency – something that extends to its back-office operations, including revenue management.
Nestled at the water’s edge on Lake Tahoe’s south shore, Edgewood Tahoe is a cherished gathering place where guests enjoy the scenic natural beauty and genuine hospitality. Edgewood has been a world-class destination for golf, dining, weddings, and special events since 1968. In June 2017, The Lodge at Edgewood Tahoe opened to be the premier luxury lodging destination in Lake Tahoe. The Lodge was voted the #1 Resort Hotel in the US by readers of Travel + Leisure in the World’s Best Awards in 2021 and selected as Hotel of the Year for USA & Canada by Preferred Hotels & Resorts in 2019. And in 2022, they added 14 luxury Villa Suites to the property.
Back in 2015 when the Royal St Andrews Hotel in Port Alfred, South Africa, opened its doors, they knew they wanted to get guest feedback right from the start. That’s why Difford Louw, the hotel's Sales Manager at the time and now the GM, pushed to have GuestRevu implemented before the first guest even checked in. Having seen its value in a previous role, Difford knew that structured guest feedback was key to ensuring the hotel delivered the high-quality experiences they envisioned.
In an industry where guest satisfaction and efficiency are critical to success, HM Hotels successfully integrated Shiji’s groundbreaking AI-powered functionality, Reviewpro Reputation to respond to guest reviews. This marked a significant milestone in AI-driven guest engagement, setting a new benchmark for the hospitality sector.
Honestly, we get your skepticism. If you’ve been setting prices manually or using a built-in PMS tool, and it’s been working (more or less), why change? You might have missed a few revenue opportunities, but it feels familiar. Why risk it?
The Circus Hotel faced several challenges in managing its sales distribution. The first issue stemmed from working with a previous partner who duplicated their website to create campaigns, which made it difficult to maintain effective control over channel management. This lack of transparency caused significant challenges for both customers and employees.
Silken Hotels faced several challenges in their quest to strengthen their position in the competitive hospitality industry. Limited visibility on Global Distribution Systems (GDS) hindered their ability to capture a broader audience, while a smaller share of corporate clients restricted their revenue diversification. Insufficient participation in corporate RFPs further limited opportunities to secure global partnerships. Additionally, a lack of strong brand recognition among travel agents, consortia, and corporate travel planners posed obstacles to expanding their market presence. Inefficient rate management through their Central Reservation System (CRS) also made it difficult to align pricing strategies with market demands, underscoring the need for strategic adjustments to achieve sustained growth.
Optimum Hotel and Leisure Management is a dedicated award-winning independent management consultancy acting on behalf of private hotel owners, investors and lenders to optimise the performance of their business. The company examines and optimises profitability of a property by looking into revenue and costs across the business from room bookings, to events and F&B to ensure each hotel is running effectively and efficiently to further achieve better results.
Nestled in the heart of Brazzaville, Congo, Grand Hotel Kintele stands as a beacon of luxury, renowned for its exceptional service and contemporary hospitality. Operating across two bustling properties, Grand Hotel Kintele has consistently focused on providing an unforgettable experience for its guests. However, managing large hotel operations can be challenging, especially when keeping daily operations running smoothly across multiple outlets, service levels, and locations. In 2017, the management took bold steps to tackle these challenges by forging a partnership with Hotelogix, embracing the power of modern technology to transform their hotel management capabilities.
CODA Hotel Williamsburg is an independent boutique hotel in Brooklyn featuring 64 guestrooms and the largest outdoor pool in the borough. As CODA’s flagship property, the location embodies a guest-centric approach to hospitality, designing furnishings based on real-life guest interactions. With a focus on creating inviting spaces rather than just walls, CODA provides an environment where guests can truly relax and rejuvenate, emphasizing that hospitality goes beyond structures to the experience within.
mk | hotels, part of the Lindner family in Germany, operates 13 unique properties, each reflecting the vibrant spirit of its surrounding city.
Kris Leszczynski, the Group General Manager of Service Operations at Edwardian Hotels London, faced the challenge of managing a high volume of online reviews across multiple luxury hotels. With over 10-15,000 online reviews received annually, the task of responding efficiently and with a consistent quality was daunting. Language barriers and time constraints further complicated the process. However, with MARA's AI-powered solution, Edwardian Hotels London not only streamlined their review management but also saved thousands of hours and improved the quality of their responses to ensure that every guest feels heard and valued.
The Bohemia Suites & Spa Gran Canaria is beloved by its guests, significantly outperforming other luxury hotels in Europe based on online guest satisfaction ratings. To learn how they have achieved these results, we spoke with Papis Diouf, the property’s Food and Beverage Manager, who was responsible for implementing operating processes and technology that allows their teams to deliver the service that is earning their category-leading reviews. This case study covers the story of how they did this.