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Opinion Articles

Opinion Article

Turning October Into Opportunity: How Hotels Can Use PMS Insights to Drive Shoulder-Season Revenue

As the leaves turn and summer’s bustle gives way to cooler days, October can feel like a lull for many hotel operators. But for properties that know how to mine the gold in data, this shoulder season can become one of the most profitable windows of the year. By harnessing property-management system insights, hoteliers can maximize off-peak revenues by analyzing past trends, understanding cancellation behavior, and deploying targeted tactics against a softer demand environment.

Lisa Jane Wheaton
By Lisa Jane Wheaton, Senior Project Strategist, Maestro
HN Original
Opinion Article

Predicting the Present: When AI is the new UI

Two years ago, when my book "We Are The Glitch" came out, I wrote something that felt more like a provocation than a prediction. At the time, the idea that platforms like Expedia Group or Booking.com could live inside a conversational interface sounded speculative, even poetic. And yet, this week, with OpenAI announcing native apps within ChatGPT and naming those very brands among the first integrations, that line between vision and reality has vanished.

By Simone Puorto, Head of Emerging Trends and Strategic Innovation, Hospitality Net
Opinion Article

The AI Paradigm Shift Hotels Must Embrace - Before It Redefines Hospitality

In the early computer age, when the first hotel property management systems arrived, most hoteliers saw them as tools, not turning points. These machines helped process reservations, print folios, and store guest records faster than any ledger could. But in hindsight, those systems changed everything.

Are Morch
By Are Morch, Digital Transformation Coach for Hotels, Are Morch, Digital Transformation Coach
Opinion Article

Speed to Value: How Hotel Companies Can Fast-Track Seamless Property Management System Migrations

Time is money, especially in hospitality. When it comes to deploying new technology, speed can be the difference between staying under budget and gaining a real competitive edge. With rising operating costs, hoteliers are turning to technology to lighten labor demands and help weather an unpredictable market. Making big technology decisions means partnering closely with leaders who understand both the hurdles and the urgency of getting new tools live.

Priya Rajamani
By Priya Rajamani, VP of Implementation & Support, Stayntouch
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Why Hospitality Net Leads B2B in Hospitality

Learn what makes us the industry-leader in what we do.
Hospitality Net
Opinion Article

Will AI Be the Biggest Growth Opportunity for the Hospitality Sector?

Much has been written about the potential of AI in hospitality—particularly its promise to enhance the customer journey, reduce operational costs, and mitigate staff shortages. Yet, when viewed from a broader perspective, one could argue that AI may ultimately become the sector’s most powerful growth driver—but not necessarily in the way most anticipate. And the path toward this opportunity may be quite turbulent.

Alexander Sassen
By Alexander Sassen, Lecturer Finance & ESG, Hotelschool The Hague
Opinion Article

Beyond the Front Desk: How Cloud, Mobility, and AI Are Redefining Hospitality

I’ve worked in hotel tech long enough to know that most meaningful changes don’t arrive with a bang. They come in crawling in quietly, before they begin to walk. But they reshape our operations one baby step, one workflow, one guest interaction at a time. But every so often, multiple changes come together in a way that completely redefines the landscape. Right now, we’re seeing exactly that.

Kevin King
By Kevin King, Chief Executive Officer, Shiji
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The next-gen metrics that move hotel P&L

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Mews
Opinion Article

How hotels can beat the front desk queue problem

If you’ve ever stood in line at a hotel reception, you know how quickly excitement can turn into frustration. Guests arrive with bags, families and expectations – but a slow-moving queue at check-in is often the first impression they get. For hoteliers, this isn’t just an operational issue. It’s a brand issue. Those first (and last) moments shape guest satisfaction more than almost anything else.

Tom Brown
By Tom Brown, Principal Copywriter, Mews
Opinion Article

How AI Will Transform Hotel Managers into Strategic Leaders

I’ve spent years watching hotel managers juggle operations like circus performers. Emails at midnight, last-minute cancellations, staff shortages, unexpected group bookings, fluctuating ADRs, you name it. Managers have been trained to react. But leadership isn’t about reacting. It’s about anticipating, steering, and inspiring.

Are Morch
By Are Morch, Digital Transformation Coach for Hotels, Are Morch, Digital Transformation Coach
Opinion Article

The Hidden Cost of Manual Accounting in Hospitality

Manual accounting may seem like a manageable process—especially for small hospitality operations—but the reality is far more costly than it appears on the surface. From labor-intensive data entry to delayed financial insights, manual systems create inefficiencies that ripple across the business. In today’s hospitality landscape, where margins are tight and customer expectations are high, these inefficiencies can undermine growth and profitability.

Jon Giuliani
By Jon Giuliani, Chief Revenue Officer, Ximplifi
HN Original
Opinion Article

Building Clean Data Foundations for AI in Hospitality

This article concludes Hospitality Net’s Thematics campaign with Shiji Group on Single Provider for Seamless Data. Throughout the series we have examined how integrated systems can transform hotel operations and the guest journey. For this final edition, the focus turns to one of the most pressing questions facing the industry today: how to build clean, connected datasets that can support useful applications of artificial intelligence.

By Henri Roelings, Founder, Hospitality Net
Opinion Article

Turning Lobbies into Revenue with Grab & Go Technology

Hotels are using technology to deliver more personalized experiences at every stage of a guest’s stay, including convenient access to amenities and services on the go. A 2024 study showed that travelers were willing to pay, on average, 5 percent more for heightened convenience during hotel stays and other experiences. These factors include delivery time and service speed, with self-service technology emerging as a happy medium for both hotel operators and guests to meet these expectations.

Priya Rajamani
By Priya Rajamani, VP of Implementation & Support, Stayntouch