Should hoteliers become AI experts?
Australian hotels lag in AI readiness despite growing demand, but can succeed by partnering with tech experts rather than building in-house expertise.
By Tom Varsavsky, Chief Technology Officer, SiteMinder
Opinion Articles
How hoteliers can capitalise on the potential of AI
The article focuses on predictive analytics and machine learning applications for demand forecasting and competitor analysis, with Australian hotels reporting 15% booking increases for July-August.
By Mike Rogers, Chief Data Officer, SiteMinder
The New Standard of Pickup Analysis: Year-Round Clarity in a Single View
LodgIQ promotes its Advanced Pickup Analytics module that provides 12-month booking pace visibility, claiming to help one client achieve +12% occupancy and another reach 97% forecast accuracy.
By Samuel Johnson, Head of Operations, LodgIQ™
When Nobody’s Watching: Why 99%+ Reliability Is the Only ROI That Matters
RobosizeME argues that 99%+ reliability should precede ROI measurement in hotel automation, citing a study showing 72% of chains avoid workflow automation due to trust issues.
By Stephen Burke, Founder and CEO, RobosizeME
Social Engineering at the Front Desk: A Growing Threat for Hotels
The article details how hackers exploit hotel staff's helpful nature through phishing, vishing, and impersonation tactics, with AI deepfakes making attacks more sophisticated.
By Suzie Squier, President of the Retail & Hospitality ISAC (RH-ISAC), Retail & Hospitality ISAC
2026 Is Not About Adding AI to Hotels
Hotels must prepare for AI-driven guest discovery that prioritizes data consistency over search visibility, fundamentally changing how travel decisions are made.
By Are Morch, Digital Transformation Coach for Hotels, Are Morch, Digital Transformation Coach
When will humanoid robots start cleaning my hotel room?
Analysis suggests housekeeping and kitchen roles will be among the last to be automated due to complex physical tasks and lower wages compared to high-skill positions.
By Klaas Koerten, Researcher Robotics, Hotelschool The Hague
2026 Hospitality Outlook: how AI is reshaping hotel experiences
Mews report examines how generative and agentic AI will transform guest booking processes and hotel operations by 2026, with data quality becoming crucial for visibility.
The Impact of AI on Hotel Labor Is All About Continuous Quick Wins
The author advocates for implementing AI through small, task-specific improvements rather than waiting for comprehensive solutions, focusing on labor savings and measurable ROI.
By Larry Mogelonsky and Adam Mogelonsky
The Hidden Reason Hotel Groups Aren’t Seeing Real AI Results
The h2c 2025 AI & Automation Study reveals only 8% of hotel groups have company-wide AI strategies, with 72% lacking dedicated budgets for implementation.
By Linda Girrbach, Co-Founder & Head of Hospitality Consulting, RobosizeME
50 First Dates with Support
The author argues that effective support requires users to provide clear context about what broke, their intent, and what they've tried, using hospitality analogies to illustrate communication gaps.
By Manuel Kuckenberger, Hospitality systems consultant, Manuel Kuckenberger e.U.
AI Will Not Save Your Hotel, But It Will Decide What Hospitality Means Next
The piece argues digital transformation optimized old hotel processes without reimagining hospitality, while AI forces a philosophical shift toward anticipatory service.
By Are Morch, Digital Transformation Coach for Hotels, Are Morch, Digital Transformation Coach
2025: The Year Hospitality Embraced Its Hybrid Future
Industry analysis shows 2025 marked hospitality's shift from AI hype to practical implementation, with 36% of users now viewing technology as a "good friend."
AI is Becoming the Consumer: What Travel & Hospitality Brands Need to Know Now
Accenture research shows 50% of AI users make purchase decisions based on AI recommendations, with travel brands needing to optimize for AI discovery platforms.
Hoteliers, Stop Fearing AI - You're Missing the Real Opportunity
CHTA President argues AI enhances rather than replaces human hospitality, sharing practical implementation examples from Bay Gardens Resorts.
By Sonovnik Destang, President, CHTA
Blending Digital Tools With Personalized Service to Elevate the Guest Experience
The article examines strategic implementation of AI-powered personalization engines and experience marketplaces to enhance guest autonomy while maintaining human hospitality touchpoints.
By Sid Ramani, Area General Manager of Hyatt Regency Irvine, Hyatt
AI in Travel: Building an AI-Integrated Guest Experience Across Travel Sectors
The article examines how AI travel apps are challenging traditional OTAs while creating opportunities for operators to address labor shortages, margin pressure, and demand volatility through integrated systems.
By Emma Näpänkangas, M.Sc. Student in Hospitality Management, EHL
How hotel automation can help us be more human
WestCord Hotels' approach shows how thoughtful automation reduces administrative burden, allowing staff to focus on genuine guest service rather than repetitive tasks.
The Silent Revolution: How Every Hotel Website is Becoming an Actionable Endpoint for AI
This vision proposes layering AI intelligence on existing websites using structured data and natural language processing, eliminating the need for custom APIs.
By Brad Brewer, Chief AI Officer, Agentic Hospitality
The future of housekeeping: strategies for smarter, faster hotel operations
Flexkeeping CEO discusses how digital housekeeping systems paired with modern PMS can automate over 14,000 tasks in three months and reduce manual coordination.
By Lauren Consiglio, Digital Copywriter, Mews