Hotel CRM Lead Nurturing Campaign Tactics and Prospects for 2026
Modern CRM systems with unified data and automated nurturing can triple conversion rates while reducing response times and marketing costs.
By Adam Mogelonsky and Larry Mogelonsky
Opinion Articles
Meet the AI Startup That Gives Hotel Operators an Expert Data Team on Demand
Ladera unifies hotel data across systems and lets users ask questions in plain English, functioning as on-demand data analysts for commercial teams.
By Ivana Johnston, Co-Founder and CEO, Puzzle Partner
Reclaim 68 Hours a Month per Property on Booking.com Reservations and Credit Card Reconciliation
Automation eliminates 68 hours monthly per property by connecting Booking.com, Opera PMS, and payment systems for automatic reconciliation.
By Linda Girrbach, Co-Founder & Head of Hospitality Consulting, RobosizeME
Digital and Human Connection in Hospitality: Moving Beyond a False Trade-Off
The digital-versus-human debate in hospitality has produced more strategy decks than clarity. This article argues the framing itself is the problem — and that the real work lies in orchestrating the two, not choosing between them.
By Nicole Hinrichs, Associate Professor of Strategy and Entrepreneurship, EHL
The Return of the “Lobby Boy” — Reimagined for 2031
Porto proposes the HXO role to blend human touch with AI automation, preserving emotional connection in increasingly tech-driven hotels.
By Terence Ronson, Founder & Managing Director, Pertlink Limited
Hotel GM 2030: 10 Predictions for How AI Will Remake the Job
The article provides 10 specific predictions for how AI will transform hotel GM responsibilities by 2030, from autonomous revenue management to robotic housekeeping operations.
By Sloan Dean, CEO Emeritus, Not Done with Sloan Dean
RFID and AI Are Transforming Linen Inventory Management for Hotels
Hotels can reduce linen inventory from 6+ PAR levels to 3-4 while cutting annual loss rates from 15-20% to 3-5% using RFID tags and AI forecasting.
The Quiet Cost of Bad Hotel Data
Expedia Group data shows 98% of hotels lose revenue from rate misuse every four days, highlighting how poor data quality undermines pricing decisions.
By Mrugesh Kharwar, Business Analyst and Doctoral Researcher, Jala Bapa Hospitality LLC
The AI Agent Trap: Why Hospitality's Next Technology Crisis Is Already in Motion
The author argues that current AI agents are trapped in vendor silos and warns that back-office integration, not guest-facing applications, holds the greatest potential for hotel transformation.
By Darko Bosancic, SVP, Sirma
AI in Hotel Accounting: Separating Table Stakes from the Next Wave
The article separates proven AI capabilities like AP automation from emerging tools like natural-language queries, helping finance teams evaluate vendor claims.
By Chip Fritsch, Chief Operating Officer, HIA
The Selective [Human Service] Hotel: Reframing Hospitality in the Age of Artificial Intelligence
Academic framework proposes concentrating human staff in high-value moments while AI handles routine tasks, challenging the assumption that more human interaction equals better service.
By Terence Ronson, Founder & Managing Director, Pertlink Limited
AI Will Not Save Your Hotel, But It Will Decide What Hospitality Means Next
The author argues AI will force hotels to rethink hospitality fundamentals, moving from reactive service to anticipatory experiences that feel effortless.
By Are Morch, Digital Transformation Coach for Hotels, Are Morch, AI Champion
10 Tactical Suggestions to Conquer AI for Hotel Operations!
The article provides 10 actionable steps for hotels to implement AI, from voice automation and back-office workflows to AI visibility optimization and dynamic pricing engines.
By Sloan Dean, CEO Emeritus, Not Done with Sloan Dean
The Future of Hospitality Is Not More Human Interaction — It Is More Selective Human Value
The article argues AI will reduce routine human interactions in hotels rather than create more guest contact time, forcing operators to strategically deploy human value where it matters most.
By Terence Ronson, Founder & Managing Director, Pertlink Limited
The Cost of Hotel Venue Systems That Can't Keep Up
Industry discussions reveal how outdated hotel venue management systems create operational bottlenecks and increased costs for properties.
By Lauren Hall, Founder & CEO, iVvy
What I Hate About Hotel Tech
The author argues hotel technology remains frustratingly basic after 20+ years, with Wi-Fi now more critical than hot water for guest satisfaction.
By Terence Ronson, Founder & Managing Director, Pertlink Limited
The Silent Build of the Agentic Web and the Coming Shift in Travel Distribution
The author argues that AI infrastructure like MCP is rapidly building the foundation for agent-driven travel booking, positioning early adopters for advantage when consumer adoption accelerates.
By George Roukas, President, GAIPAN
Darwin's Angels
The author argues that hoteliers often expect software to work without changing processes or understanding systems, leading to failed implementations and wasted investments.
By Manuel Kuckenberger, Hospitality systems consultant, Manuel Kuckenberger e.U.
2035: When Machines Offer Loving Grace, What Do Humans Offer?
The author explores how AI advancement by 2035 could automate hospitality logistics while making human connection the ultimate luxury amenity.
By Jitendra Jain (JJ), Hotelier, Tech Enthusiast and Founder, hotelemarketer.com
How hotels should use AI and a smarter commercial strategy to protect profit margins against rising costs
The guide shows how AI-powered tools like digital concierges and agentic revenue agents can cut costs while growing revenue, with specific strategies for energy management and predictive maintenance.
By Jonathan Gough, Content Team Lead, Lighthouse