HITEC 2026 Booth Conversations

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At HITEC 2026, we went beyond the common press releases and sat down with hospitality technology innovators for candid booth conversations about the ideas, challenges, and ambitions shaping the future of the industry. These discussions offered a closer look at the people and strategies behind the announcements, revealing how emerging solutions are evolving, what problems they aim to solve, and where hospitality tech may be heading next. 

Actabl wants AI that won't make things up

We didn't go to HITEC 2026 for the demos. We went for the conversations. We sat down with exhibitors right there on the show floor. No script, no prepared questions, just one starting point: tell us what you do, in plain language. This is where it went with Jerimi Ford, Chief Innovation Officer at Actabl, and Rob Bahl, SVP AI Asset Management at Actabl, who'd recently joined the tech company from Marriott.

Infor's David Poprawka: hotels will build their own AI, and the real rivals are Google and Anthropic.

We didn't go to HITEC 2026 for the demos. We went for the conversations. We sat down with exhibitors right there on the show floor. No script, no prepared questions, just one starting point: tell us what you do, in plain language. This is where it went with David Poprawka, Innovation Strategist at Infor Hospitality.

 

Shiji's Natalie Kimball: hotels can't outspend OTAs on AI, but they can still win on experience

We didn't go to HITEC 2026 for the demos. We went for the conversations. We sat down with exhibitors right there on the show floor. No script, no prepared questions, just one starting point: tell us what you do, in plain language. This is where it went with Natalie Kimball, VP of Strategic Account Management for Horizon Distribution and Iceportal Content at Shiji.

Cendyn wants hotels to get ahead of "OTA 2.0"

We didn't go to HITEC 2026 for the demos. We went for the conversations. We sat down with exhibitors right there on the show floor. No script, no prepared questions, just one starting point: tell us what you do, in plain language. This is where it went with Cendyn's CEO Michael Bennett, Chief Marketing Officer Nicki Graham, and EVP of Product Kevin Duncan.

Oracle's Tanya Pratt: Cloud was the foundation, AI is the decoration

We didn't go to HITEC 2026 for the demos. We went for the conversations. We sat down with exhibitors right there on the show floor. No script, no prepared questions, just one starting point: tell us what you do, in plain language. This is where it went with Tanya Pratt, Global Vice President of Strategy and Product Management at Oracle Hospitality.