At HITEC 2026, we went beyond the common press releases and sat down with hospitality technology innovators for candid booth conversations about the ideas, challenges, and ambitions shaping the future of the industry. These discussions offered a closer look at the people and strategies behind the announcements, revealing how emerging solutions are evolving, what problems they aim to solve, and where hospitality tech may be heading next.
We didn't go to HITEC 2026 for the demos. We went for the conversations. We sat down with exhibitors right there on the show floor. No script, no prepared questions, just one starting point: tell us what you do, in plain language. This is where it went with Andrew Pirret, Senior Vice President of Product at Alliants.