U.S. Hotel Forecast Assumptions – August 2026
STR and Tourism Economics raise 2026 U.S. RevPAR growth to +4.4%, boosted by World Cup premiums, with 2027 growth moderating to +2.1% amid macroeconomic normalization.
Press Releases
U.S. hotel results for week ending 1 August
U.S. hotel RevPAR rose 7.3% year-over-year for the week ending 1 August 2026, with Philadelphia and St. Louis leading Top 25 Markets while Las Vegas posted the steepest declines.
CoStar, Tourism Economics upgrade U.S. hotel growth forecast
CoStar and Tourism Economics raised their 2026-27 U.S. hotel outlook at the Hotel Data Conference, lifting RevPAR by 1.6 ppts and ADR by 1.1 ppts, with GOPPAR forecast to rise 4% in 2026.
Global Business Travel Spending to Hit Record $1.71 Trillion in 2026, While Trips Reach 1.84 Billion, Says GBTA Forecast
GBTA's 2026 BTI report projects global business travel spending will hit $1.71 trillion, with trip volume growing just 1.3% versus 7.2% spending growth, reflecting rising transportation costs.
U.S. hotel results for week ending 25 July
U.S. hotels posted RevPAR growth of 6.3% for the week of 19-25 July 2026, with NYC leading gains driven by the World Cup final and Las Vegas dragged down by tough year-ago comparisons.
Fuel Shock Keeps Business Travel Prices Elevated Through 2026 With Relief Ahead in 2027, According to New GBTA Forecast
GBTA and ALTOUR forecast global business travel costs to stay elevated through 2026, with airfares up 4.7% and hotel ADR up 3.7%, before moderating in 2027 as structural pressures persist.
U.S. hotel performance for June 2026
U.S. hotel RevPAR rose 8.4% year-over-year in June 2026, the strongest monthly gain since March 2023, with San Francisco and Miami leading Top 25 Markets driven by World Cup demand.
LE Debuts 2028 New Hotel Openings Forecast as Dallas Drives U.S. Hotel Construction Activity in Second Quarter
LE's Q2 2026 U.S. Construction Pipeline Report shows Dallas leading hotel construction across all stages, while Atlanta tops the newly released 2028 new hotel openings forecast.
U.S. hotel results for week ending 18 July
U.S. hotel RevPAR rose 6.3% year-over-year for the week of 12-18 July 2026, with NYC leading gains as the World Cup final eve drove ADR up 105% on Saturday night.
Wyndham Hotels & Resorts Reports Strong Second Quarter Results
Wyndham posted Q2 2026 net income of $102M (up 17% YoY), with U.S. RevPAR up 2%, adjusted EBITDA up 9% to $212M, and a record pipeline of 261,000 rooms.
LE Debuts 2028 U.S. Hotel Openings Forecast, Projects 832 New Hotels to Open
Lodging Econometrics' Q2 2026 U.S. pipeline report shows 5,975 projects in development, with 832 new hotels forecast to open in 2028 at a 1.5% growth rate.
Canada hotels report first monthly occupancy decline of 2026
Canada hotels saw occupancy fall 3.5% in June 2026, though ADR rose 5.4% to CAD252.63; results were shaped by the FIFA World Cup in Vancouver and Toronto, and event-driven spikes in Nova Scotia and Newfoundland.
America’s Real World Cup Win? The Welcome—81% of Americans Say It Made Them Proud
A U.S. Travel Association poll of 2,205 Americans finds 81% felt proud seeing international visitors during the 2026 FIFA World Cup, with 70% supporting pursuit of more major global events.
Travelers Are Redefining Value as Competition for Every Trip Intensifies
MMGY's 2026 Portrait of American Travelers Summer Edition finds 49% of Americans plan a leisure trip in 3 months, but spending has softened as travelers grow more selective about destinations.
U.S. hotel results for week ending 11 July
U.S. hotel RevPAR rose 5.2% year-over-year for the week of 5-11 July 2026, with Miami leading Top 25 Markets on World Cup-driven ADR gains of 37.6%.
The World's Top Hotel Brands Are Quietly Building a $40,000 Cruise Category
GTC 2026 booking data shows hotel brand voyages averaging $40,000 now represent 5% of cruise bookings, driven by land-based brand loyalists cruising for the first time.
New Report Shows Americans Are Reimagining Summer Travel, Not Canceling It
AHLA survey of U.S. travelers finds 56% still plan a summer trip despite rising costs, with travelers prioritizing hotel stays over cutting back on shopping, dining, and entertainment.
Great Guest Rooms, Improved Hotel Upkeep Drive Surge in Hotel Guest Satisfaction, JD Power Finds
JD Power's 30th annual study finds North America hotel guest satisfaction up 13 points to 665/1,000, with value, F&B, and facilities leading gains across all nine segments.
U.S. hotel results for week ending 4 July
U.S. hotels posted strong year-over-year gains for the week of 28 June–4 July 2026, with RevPAR up 10.9% to $106.66, boosted by America 250 celebrations in Washington D.C. and Philadelphia.
U.S. hotel results for week ending 27 June
U.S. hotel ADR rose 9.2% and RevPAR climbed 9.6% for the week of 21-27 June 2026, with Miami and San Francisco seeing outsized gains driven by FIFA World Cup matches.