Press Releases

Recent Challenges Faced by the Monterey County Lodging Market

Similar to other resort destinations in California, Monterey County was initially affected by the COVID-19 pandemic; however, the economic effects in 2020 were somewhat minimized by the market’s proximity to the San Francisco Bay Area. Monterey’s appeal as a picturesque, lower-density, drive-to destination drew significant interest from those seeking refuge from urban centers during the pandemic.

U.S. hotel commentary - May 2024

U.S. hotel RevPAR rose 4% year over year (YoY) in May, following a 1.9% increase in April, marking the second consecutive month of growth after a slow Q1. Occupancy also grew for the second month in a row (+1.0 percentage points [ppts]), which was the largest gain since March 2023.