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Report
May 21

The Growth and Reinvention of Jersey City in Northern New Jersey

HVS analysis of Jersey City's hotel market shows 2025 occupancy at 80% and ADR at $260, with constrained Manhattan supply and residential growth expected to support continued hotel demand.

Patricia Shih
By Patricia Shih, Director, HVS
Jersey City, United States
Logo 'HVS International'
Report
May 18

The K-Shaped Recovery of Myrtle Beach’s Hotel Market

HVS analysis of Myrtle Beach shows branded upper-midscale-and-above hotels surpassing 2019 metrics while the broader market trails, with revenues at $990M in 2025 versus a $1.1B peak in 2021.

Brett Testa
By Brett Testa, Senior Manager, HVS Atlanta, HVS
Myrtle Beach, United States
Logo 'HVS International'
Report
May 1

HVS U.S. Market Pulse: April 2026

U.S. hotels posted 4.5% RevPAR gains through April 2026, with luxury leading growth and cap rates averaging 8.3% as transaction activity slowly improves.

Rodney Clough
By Rodney Clough, President - HVS Americas, Denver, HVS
United States
Logo 'HVS International'
Report
April 15

Looking Toward the Normalization of the New Orleans Hotel Market

CoStar data shows New Orleans occupancy fell from low 70s pre-pandemic to high 50s currently, with $600M Omni convention center hotel planned for 2030.

Lauren Hock
By Lauren Hock, Senior Vice President and Leader of HVS New Orleans, HVS
New Orleans, United States
U.S. Travel Demand Accelerates and Spending Hits Record Highs, According to Latest MMGY Research
Report
April 14

U.S. Travel Demand Accelerates and Spending Hits Record Highs, According to Latest MMGY Research

Survey of 4,500+ Americans shows household travel spending projected at record $5,704 annually, with 50% now using AI tools for trip planning.

MMGY logo
MMGY Global
United States
New Study: LA Hotels Power City’s Economy, As New Council Policies Increase Operational Pressure
Report
April 10

New Study: LA Hotels Power City’s Economy, As New Council Policies Increase Operational Pressure

AHLA report shows LA hotels generate $12.5B annually but face rising costs and reduced investment, with 88% cutting staff due to city policies.

AH&LA Favicon
AH&LA
Los Angeles, United States
New Study: 2026 World Cup Set to Spark Longer Stays, Higher Spending—If America Gets Ready
Report
April 10

New Study: 2026 World Cup Set to Spark Longer Stays, Higher Spending—If America Gets Ready

Study of 9,500+ respondents shows World Cup visitors will spend $5,000+ per person and stay longer than typical tourists, but safety concerns could limit economic gains.

U.S. Travel Association Favicon
U.S. Travel Association
United States
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Logo 'HVS International'
Report
April 3

Hotel Investment Risk and Performance by Product Type in Kansas City

Analysis shows extended-stay hotels recovered fastest from the pandemic while full-service properties faced longer recovery periods due to new supply and demand mix differences.

Benjamin Giebler
By Benjamin Giebler, Project Manager, St. Louis, HVS
Kansas City, United States
Logo 'HVS International'
Report
March 27

HVS U.S. Market Pulse: March 2026

HVS reports March RevPAR up 3.9% nationally with luxury hotels leading gains, while hotel cap rates average 8.3% in Q4 as transactions remain below peak levels.

Rodney Clough
By Rodney Clough, President - HVS Americas, Denver, HVS
United States
PKF Hospitality Research
Report
September 17, 2025

CBRE Hotels Canada Industry 2026 Outlook

CBRE Hotels prepares annual industry outlooks for the Canadian accommodation industry. This release details CBRE's 5-year national outlook, an updated 2025 forecast, and the 2026 outlook for 13 Canadian major markets and the provinces.

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CBRE Hotels
Canada
PKF Hospitality Research
Report
January 18, 2024

U.S. Real Estate Market Outlook 2024

Slowly Falling Interest Rates Should Boost Investment Activity.

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CBRE Hotels
United States
American Hotel & Lodging Association (AH&LA)
Report
February 22, 2023

Report: Hotel-generated state and local tax revenue to reach new highs in 2023

Hotel-generated state and local tax revenue will reach new heights nationally ($46.71 billion) and in states across the nation this year, according to state-by-state projections released today by the American Hotel & Lodging Association (AHLA) and Oxford Economics.

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AH&LA
United States
American Hotel & Lodging Association (AH&LA)
Report
January 31, 2023

REPORT: Hotels Continue to Recover in 2023 as Industry Begins New Era of Operations

The hotel industry in 2023 is projected to surpass pre-pandemic levels of demand, nominal room revenue and state and local tax revenue, while inching closer to other key 2019 performance metrics, according to the American Hotel & Lodging Association’s 2023 State of the Hotel Industry Report.

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AH&LA
United States
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U.S. Travel Association (USTA)
Report
September 9, 2022

[REPORT] Leisure and Hospitality Employment

While the overall U.S. jobs market has now surpassed pre-pandemic levels, the Leisure & Hospitality (L&H) industry still remains far behind in its recovery of lost, and desperately needed, jobs.

U.S. Travel Association Favicon
U.S. Travel Association
United States
American Hotel & Lodging Association (AH&LA)
Report
July 28, 2022

Report: Hotels’ Recovery Continues, Workforce Challenges Remain

Midway through 2022, the hotel industry continues to make strides toward recovery, with nominal hotel room revenue and state and local tax revenues projected to exceed 2019 levels by the end of this year, according to the American Hotel & Lodging Association (AHLA)’s 2022 Midyear State of the Hotel Industry Report. Hotel room revenue is projected to surpass $188 billion by the end of 2022, eclipsing 2019 figures on a nominal basis. When adjusted for inflation, however, revenue per available room (RevPAR) is not expected to surpass 2019 levels until 2025.

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AH&LA
United States
costar
Report
February 6, 2020

5 insights into the 2020 forecast for US hotels

The odds of the U.S. economy entering a recession in 2020 have fallen to around one in four, according to Tourism Economics President Adam Sacks, but an inevitable slowdown in economic growth is a reality that the travel and hotel industries will have to live with for the foreseeable future.

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HotelNewsNow
United States
Logo 'HVS International'
Report
January 25, 2020

Hotel Values Moderate, Cap Rates Stable

Despite increasing concerns about a global economic slowdown, the trade war, and geopolitical risks, the U.S. hotel transaction market remained healthy and active in 2019. According to preliminary data generated by Real Capital Analytics (RCA), total sales volume declined by 15%, from $43.6 billion in 2018 to $37.1 billion in 2019, though as will be illustrated, the decline was due primarily to lower portfolio sales activity.

Suzanne Mellen
By Suzanne Mellen, Senior Managing Director - Practice Leader, San Francisco, HVS
United States
PKF Hospitality Research
Report
December 17, 2019

Luxury Hotels: Elevated Occupancy and Expenses

Despite the relatively high cost of construction and complexity of operations, developers are still attracted to owning and managing luxury hotels. As of August 2019, STR reports that just 0.7 percent of the hotels (2.3% of rooms) in the United States are chain-affiliated luxury hotels. Concurrently, the STR pipeline report shows that 1.2 percent of the properties (2.9% of rooms) either under construction or planned for development meet this criterion.

Robert MandelbaumMark Woodworth
By Robert Mandelbaum and Mark Woodworth
United States
costar
Report
November 13, 2019

Context matters: HSMAI members on signs of a downturn

Where the industry stands in terms of a downturn remains a question for many, and sales and marketing experts are no exception. During a recent think tank held in conjunction with the Hospitality Sales and Marketing Association International's Sales Leader Forum near Dallas, Allison Handy, SVP of sales, marketing and revenue optimization at Prism Hotels & Resorts, posed this question: "Is our industry creating its own recession?"

costar
HotelNewsNow
United States
PKF Hospitality Research
Report
August 20, 2019

U.S. Hotel Interest Coverage

According to the March 2019 edition of CBRE's Hotel Horizons® forecast report, RevPAR growth for the U.S. lodging industry will be limited to under 2.5 percent through 2020. Further, CBRE is projecting a 0.6 percent decline in RevPAR for 2021 as CBRE expects the economy to slow down during the year. The combination of modest increases in revenue and rising operating expenses (especially labor) make hotel owners and operators nervous about their ability to enjoy profit growth the next few years.

Robert MandelbaumJack Corgel
By Robert Mandelbaum and Jack Corgel
United States
Page 2 of 20
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Visioning a Post-COVID Era in CRM & Loyalty

Henri Roelings
By Henri Roelings
Expert Views (5)
Mikael Fries
Mikael Fries

The COVID-19 pandemic has imposed a new set of challenges for hoteliers, making it critical to ensure that they are leveraging the right tools and technology such as CRM solutions. NextGuest's new Customer Data Management Platform provides an unmatched centralized platform where various data sources are integrated, providing hoteliers with one single source of truth.

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