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Lodging Analytics Research & Consulting, Inc
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Yesterday

Lodging Analytics Research & Consulting (LARC)’s 3Q-2026 U.S. Hotel Industry Outlook and Market Intelligence Reports

LARC forecasts 2026 U.S. RevPAR growth of 5.1%, buoyed by FIFA World Cup and corporate transient strength, with growth moderating to 2.1% in 2027 as group demand slows and AI investment reshapes business travel.

Ryan Meliker
By Ryan Meliker, President and Co-Founder, LARC
United States
How the 2026 FIFA World Cup Changed US Hotel Markets
Report
August 7

How the 2026 FIFA World Cup Changed US Hotel Markets

A counterfactual analysis of all 11 U.S. host cities finds the 2026 World Cup generated $680M in incremental rooms revenue, driven by ADR gains in every market even as occupancy fell in seven.

Thomas Hazinski
By Thomas Hazinski, Managing Director of HVS Convention, Sports, & Entertainment Facilities Consulting in Chicago, HVS
United States
Lw Hospitality Advisors Llc Lwha
Report
August 5

LW Hospitality Advisors (LWHA) Q2/Midyear 2026 Major U.S. Hotel Sales Survey & Lodging Sector Overview

LWHA's Q2 2026 survey tracked 107 U.S. hotel sales over $10M totaling $3.8B, showing a 20% year-over-year rise in trades while deal size and price per room compressed amid a K-shaped recovery favoring luxury.

Daniel Lesser
By Daniel Lesser, President & CEO, LW Hospitality Advisors LLC (LWHA)
United States
Logo 'HVS International'
Report
July 31

HVS U.S. Market Pulse: July 2026

HVS forecasts 4.5% U.S. RevPAR growth for 2026, lifted by World Cup demand and revenge travel, with transaction cap rates averaging 7.7% in Q2 and sales volume up 9.1% over Q1.

Rodney Clough
By Rodney Clough, President - HVS Americas, Denver, HVS
United States
World Cup Recap: What hoteliers can learn from the 2026 tournament
Report
July 22

World Cup Recap: What hoteliers can learn from the 2026 tournament

Analysis of 2026 FIFA World Cup hotel data across 16 host cities reveals key pricing, supply, and demand lessons for hoteliers preparing for the 2030 tournament.

Daniel Foreman
By Daniel Foreman, Commercial Strategist, Lighthouse
United States
Logo 'HVS International'
Report
July 20

Beyond the Weekend: Marble Falls’ Lodging Market Evolves

HVS analysis of Marble Falls, TX finds 208 new hotel rooms and 7,000+ sq ft of meeting space coming in 2026, positioning the Hill Country market to capture group and extended-stay demand beyond its weekend leisure base.

Bunmi Oyinloye
By Bunmi Oyinloye, Senior Vice President, Leader - Houston Office, Houston, HVS
Marble Falls, United States
Logo 'HVS International'
Report
July 17

Syracuse Revisited: Micron Project, Youth Sports, and a Changing Hotel Market

Syracuse's lodging market faces a 43% drop in downtown room inventory since 2024 while the $100B Micron semiconductor project and youth sports investment drive new demand and developer interest.

Christian Cross
By Christian Cross, Vice President, HVS Buffalo, HVS
Syracuse, United States
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Ad #1 Hotel PMS
See why hotels are switching to Mews

Revenue up. Manual work down. Hotels using Mews see 35% higher RevPAR and 45% more upsells. Book a free demo. 

Mews
Mews
Logo 'HVS International'
Report
July 2

Sacramento Poised for Long-Term Lodging Growth

Sacramento's lodging market shows RevPAR growth driven by ADR gains, with ~36 hotels in the development pipeline supported by major anchors including the Railyards, airport expansion, and new healthcare facilities.

Brandon ConnerJohn Berean
By Brandon Conner and John Berean
Sacramento, United States
Logo 'HVS International'
Report
July 1

From Recovery to Reinvestment: Evolution of the Pinellas Beachfront Hotel Market

Pinellas County's beachfront hotel market is rebounding from 2024 hurricane damage with multiple property reopenings, luxury brand additions including two Marriott projects, and a growing development pipeline signaling long-term investor confidence.

Hannah McManus
By Hannah McManus, Project Manager, Tampa, HVS
United States
Logo 'HVS International'
Report
June 17

Cleveland’s Quiet Climb: Resilient Hotel Market with a Balanced Demand Base

HVS analysis of Cleveland's hotel market highlights how leisure growth, convention recovery, and healthcare demand from Cleveland Clinic create a resilient, balanced lodging ecosystem through 2026.

Sam WespiserBrian Arevalo
By Sam Wespiser and Brian Arevalo
Cleveland, United States
AAHOA Central Midwest Conference Highlights Hospitality Trends in Oklahoma City
Report
June 15

AAHOA Central Midwest Conference Highlights Hospitality Trends in Oklahoma City

The Oklahoma City event covered rising ADA demand letter activity in mid-size markets and a stabilizing U.S. lodging transaction market, with deal flow expected to pick up in H2 2026.

Russell S. Rivard
By Russell S. Rivard, Managing Director and Senior Partner with HVS Dallas, HVS
Oklahoma City, United States
Logo 'HVS International'
Report
June 8

ARDA Spring Conference Insights: Timeshare Industry Is Resilient and Evolving

The 2026 ARDA Spring Conference revealed the U.S. timeshare sector generates $10.7B annually with 80% occupancy, outpacing hotels, while AI adoption and major brand consolidations reshape the market.

Donald C. Stephens Jr.
By Donald C. Stephens Jr., Managing Director of HVS Orlando Consulting & Valuation, HVS
Las Vegas, United States
Logo 'HVS International'
Report
June 5

Eugene, Oregon Hotel Market: Growth Supported by Investment

HVS analyzes Eugene, Oregon's hotel market, where room-night revenue has grown ~40% since 2016, driven by University of Oregon activity, 70+ tech companies, and 3.5 million overnight stays in 2025.

Hannah Homack
By Hannah Homack, Project Manager at HVS Portland Office, HVS
Eugene, United States
Logo 'HVS International'
Report
June 1

HVS U.S. Market Pulse: May 2026

HVS raises its 2026 U.S. RevPAR growth forecast from 2.2% to 3.0%, citing strong YTD performance, domestic travel shifts, and a rebound in convention demand, while hotel transactions remain subdued with cap rates near 8.5%.

Rodney Clough
By Rodney Clough, President - HVS Americas, Denver, HVS
United States
Logo 'HVS International'
Report
June 1

Upward Trajectory: Continued Recovery of the Manhattan Hotel Market

HVS forecasts full Manhattan hotel market recovery beyond 2019 levels by 2027/28, with 2025 ADR already 34% above pre-pandemic highs, though tariffs and geopolitical shifts pose short-term headwinds.

Roland de MilleretPatricia Shih
By Roland de Milleret and Patricia Shih
New York City, United States
Ad #1 Hotel PMS
See why hotels are switching to Mews

Revenue up. Manual work down. Hotels using Mews see 35% higher RevPAR and 45% more upsells. Book a free demo. 

Mews
Mews
Not One Size Fits All: How Travelers Are Actually Using AI to Plan Trips — Cornell Research
Report
May 29

Not One Size Fits All: How Travelers Are Actually Using AI to Plan Trips — Cornell Research

Cornell survey of 1,029 U.S. travelers finds AI ranks 4th in travel planning tools, with accuracy concerns cited by 60%+ as the top barrier, and adoption motivations varying sharply across Budget, Premium, Aspirational, and Luxury segments.

Young  JangChris K. Anderson
By Young Jang and Chris K. Anderson
United States
Logo 'HVS International'
Report
May 21

The Growth and Reinvention of Jersey City in Northern New Jersey

HVS analysis of Jersey City's hotel market shows 2025 occupancy at 80% and ADR at $260, with constrained Manhattan supply and residential growth expected to support continued hotel demand.

Patricia Shih
By Patricia Shih, Director, HVS
Jersey City, United States
Logo 'HVS International'
Report
May 18

The K-Shaped Recovery of Myrtle Beach’s Hotel Market

HVS analysis of Myrtle Beach shows branded upper-midscale-and-above hotels surpassing 2019 metrics while the broader market trails, with revenues at $990M in 2025 versus a $1.1B peak in 2021.

Brett Testa
By Brett Testa, Senior Manager, HVS Atlanta, HVS
Myrtle Beach, United States
Logo 'HVS International'
Report
May 1

HVS U.S. Market Pulse: April 2026

U.S. hotels posted 4.5% RevPAR gains through April 2026, with luxury leading growth and cap rates averaging 8.3% as transaction activity slowly improves.

Rodney Clough
By Rodney Clough, President - HVS Americas, Denver, HVS
United States
Logo 'HVS International'
Report
April 15

Looking Toward the Normalization of the New Orleans Hotel Market

CoStar data shows New Orleans occupancy fell from low 70s pre-pandemic to high 50s currently, with $600M Omni convention center hotel planned for 2030.

Lauren Hock
By Lauren Hock, Senior Vice President and Leader of HVS New Orleans, HVS
New Orleans, United States
Page 1 of 20
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By Henri Roelings
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Mikael Fries
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The COVID-19 pandemic has imposed a new set of challenges for hoteliers, making it critical to ensure that they are leveraging the right tools and technology such as CRM solutions. NextGuest's new Customer Data Management Platform provides an unmatched centralized platform where various data sources are integrated, providing hoteliers with one single source of truth.

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LARC's 3Q-2026 U.S. Lodging Industry Outlook
LARC's 3Q-2026 U.S. Lodging Industry Outlook
Sep 11, 2026

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