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Opinion Articles

Opinion Article

Immersive Hospitality: Redefining the Guest Experience

Immersive experiences are not entirely new to hospitality and leisure—theme parks, destination hotels and resorts, and cultural attractions have long found ways to draw guests into unique worlds. What is changing is how properties are increasingly using technology to push those experiences further, creating spaces that blur the lines between the physical and digital and redefine what guests expect from leisure destinations.

Joseph Pierce
By Joseph Pierce, Director of Appraisal & Consulting Services, Hotel & Leisure Advisors (H&LA)
United States
Opinion Article

Can Los Angeles "Digest" the Olympics?

In 2028, Los Angeles will become the center of global attention as it hosts the XXXIV Summer Olympic Games. Although the event is still several years away, in the tourism and hospitality industry, time moves differently. Preparing for such a large-scale event isn’t a matter of “later” - it’s a strategic priority for today.

Iana Petrova
By Iana Petrova, Business development leader and hospitality technology expert, Iana Petrova
Los Angeles, California, United States
Opinion Article

Family Experiential Resorts Finding Success

As travel rebounds from the disruption of the COVID-19 pandemic, family travelers are increasingly seeking unique and memorable experiences when selecting a destination. While this trend is not new, it has gained momentum post-pandemic, as many travelers are opting for indoor waterpark resort getaways in addition to other travel. This increase in demand prompted action from resorts as many reevaluated their strategies, enhancing amenities and activities – whether through new developments, renovations, or expansions – to cater to evolving traveler preferences.

Adam Zarczynski
By Adam Zarczynski, Manager, Hotel & Leisure Advisors (H&LA)
United States
Opinion Article

Soft Brands – A Third Alternative

Historically, hotel owners have had the option to either affiliate with a known brand or operate independently. Affiliating with a brand provided access to a reservation system, loyal customers, communal marketing programs, a known identity among consumers, and a sense of stability within the finance and investment community. Brand affiliation, however, comes with costs. Owners pay a variety of fees for royalty, marketing, reservation, and guest loyalty programs, and need to conform to facility, service, and operating standards.

Robert MandelbaumPaul Isaacson
By Robert Mandelbaum and Paul Isaacson
United States
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Opinion Article

Checking the Changes to Hawaiian Luxury with the Halekulani

For those who are unfamiliar, the Halekulani is (pardon the alliteration) a hallmark of Hawaiian hospitality, with the property acting as the keystone for the densely populated beach tourism area of Waikiki in Honolulu. At 453 rooms and suites, the luxury hotel has a time-honored history, first established in 1917 and now comprising five buildings and three signature restaurants, all with an unparalleled onsite experience. Further to this article, the property closed completely for an 18-month renovation at the outset of the pandemic in 2020.

Adam MogelonskyLarry Mogelonsky
By Adam Mogelonsky and Larry Mogelonsky
Honolulu, Hawaii, United States
Opinion Article

Creating the Entertainment Capital within the Entertainment Capital of the World

Las Vegas is a city that lives on reinvention to keep drawing ever-larger crowds to this oasis in the desert that, for full transparency, wouldn’t even exist if it weren’t for the entertainment industry. While the world’s entertainment capital started out with gaming, shows and conventions, in recent decades it has also become a culinary mecca and now a world-class sports destination.

Adam MogelonskyLarry Mogelonsky
By Adam Mogelonsky and Larry Mogelonsky
Las Vegas, Nevada, United States
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