Opinion Articles

Family Experiential Resorts Finding Success

As travel rebounds from the disruption of the COVID-19 pandemic, family travelers are increasingly seeking unique and memorable experiences when selecting a destination. While this trend is not new, it has gained momentum post-pandemic, as many travelers are opting for indoor waterpark resort getaways in addition to other travel. This increase in demand prompted action from resorts as many reevaluated their strategies, enhancing amenities and activities – whether through new developments, renovations, or expansions – to cater to evolving traveler preferences.

Soft Brands – A Third Alternative

Historically, hotel owners have had the option to either affiliate with a known brand or operate independently. Affiliating with a brand provided access to a reservation system, loyal customers, communal marketing programs, a known identity among consumers, and a sense of stability within the finance and investment community. Brand affiliation, however, comes with costs. Owners pay a variety of fees for royalty, marketing, reservation, and guest loyalty programs, and need to conform to facility, service, and operating standards.

Checking the Changes to Hawaiian Luxury with the Halekulani

For those who are unfamiliar, the Halekulani is (pardon the alliteration) a hallmark of Hawaiian hospitality, with the property acting as the keystone for the densely populated beach tourism area of Waikiki in Honolulu. At 453 rooms and suites, the luxury hotel has a time-honored history, first established in 1917 and now comprising five buildings and three signature restaurants, all with an unparalleled onsite experience. Further to this article, the property closed completely for an 18-month renovation at the outset of the pandemic in 2020.

Creating the Entertainment Capital within the Entertainment Capital of the World

Las Vegas is a city that lives on reinvention to keep drawing ever-larger crowds to this oasis in the desert that, for full transparency, wouldn’t even exist if it weren’t for the entertainment industry. While the world’s entertainment capital started out with gaming, shows and conventions, in recent decades it has also become a culinary mecca and now a world-class sports destination.