The Boca Raton's CEO explains how dividing a 1,000-room resort into five distinct hotels achieved Forbes Five-Star status and 20% ADR growth.
A personal essay arguing that the removal of front desk staff in favor of tablets and virtual agents strips hotels of their core hospitality value, citing real examples from U.S. properties.
Hospitality America shares how adopting Actabl's ProfitSword and Hotel Effectiveness across its Southeast portfolio cut GM admin hours, improved labor cost control, and boosted retention over 30 years.
The article presents five actionable strategies for U.S. hotels to convert weather disruptions into revenue opportunities, including dynamic pricing, flexible packages, and proactive guest communication.
GM Adam Laker credits decentralized management and staff empowerment for maintaining four-star service across 557 rooms at 97% occupancy.
Sonesta LAX increased average length of stay to 1.7 nights after a $42M renovation by targeting weekend leisure travelers and local guests.
Analysis covers regulatory changes in California, New York, Illinois, and Washington driving hotels toward bulk dispensers over traditional mini bottles.
Since room sales generate lodging tax revenues, an overview of hotel market trends provides insight into the industry’s current and future fiscal impacts. As documented in our 2024 HVS Lodging Tax Study, the national lodging market has experienced recent growth in average daily room rates and revenue per available room. However, occupancy levels have remained relatively flat. The Average Daily Room Rate (“ADR”) represents the average revenue earned for each room rented in a hotel. Revenue per available room (“RevPAR”), the product of ADR and occupancy rate, is a standard industry metric that combines the effects of occupancy and room rates on overall revenue performance. ADR and RevPAR increased in 2024 but has seen slower growth through the first eight months of 2025 compared to the same period in 2024. The figure below compares year-over-year growth in the national lodging market from 2023 through August 2025.
Immersive experiences are not entirely new to hospitality and leisure—theme parks, destination hotels and resorts, and cultural attractions have long found ways to draw guests into unique worlds. What is changing is how properties are increasingly using technology to push those experiences further, creating spaces that blur the lines between the physical and digital and redefine what guests expect from leisure destinations.
In hospitality, seasonality isn’t just a footnote in the budget—it’s often the main storyline. Whether it’s summer vacationers filling oceanfront suites, fall group travel spiking occupancy, or citywide events creating compression across an entire market, these seasonal surges are what make or break performance.
In 2028, Los Angeles will become the center of global attention as it hosts the XXXIV Summer Olympic Games. Although the event is still several years away, in the tourism and hospitality industry, time moves differently. Preparing for such a large-scale event isn’t a matter of “later” - it’s a strategic priority for today.
As travel rebounds from the disruption of the COVID-19 pandemic, family travelers are increasingly seeking unique and memorable experiences when selecting a destination. While this trend is not new, it has gained momentum post-pandemic, as many travelers are opting for indoor waterpark resort getaways in addition to other travel. This increase in demand prompted action from resorts as many reevaluated their strategies, enhancing amenities and activities – whether through new developments, renovations, or expansions – to cater to evolving traveler preferences.
Luxury hotels are defined by service excellence, exclusive amenities and personalization. With so much buzz around ‘personalization’ these days (in quotes on purpose), what is often missed is the precision of service delivery necessary to execute this attention to detail at scale, for which there’s no truer form of expressing this precision than through customization of the guest journey in a seamless blend of meticulously curated experiences.
For many decades, visitors to the Hawaiian island of Oahu had just one neighborhood to choose from when booking a hotel. Waikiki–that iconic mile-and-a-half strip of white-sand beach ringed by more than 26,000 hotel rooms–was the only place where hotels could be found.
Historically, hotel owners have had the option to either affiliate with a known brand or operate independently. Affiliating with a brand provided access to a reservation system, loyal customers, communal marketing programs, a known identity among consumers, and a sense of stability within the finance and investment community. Brand affiliation, however, comes with costs. Owners pay a variety of fees for royalty, marketing, reservation, and guest loyalty programs, and need to conform to facility, service, and operating standards.
For those who are unfamiliar, the Halekulani is (pardon the alliteration) a hallmark of Hawaiian hospitality, with the property acting as the keystone for the densely populated beach tourism area of Waikiki in Honolulu. At 453 rooms and suites, the luxury hotel has a time-honored history, first established in 1917 and now comprising five buildings and three signature restaurants, all with an unparalleled onsite experience. Further to this article, the property closed completely for an 18-month renovation at the outset of the pandemic in 2020.
Las Vegas is a city that lives on reinvention to keep drawing ever-larger crowds to this oasis in the desert that, for full transparency, wouldn’t even exist if it weren’t for the entertainment industry. While the world’s entertainment capital started out with gaming, shows and conventions, in recent decades it has also become a culinary mecca and now a world-class sports destination.
Despite ending 2022 still 29% below 2019 levels, transient and group business travel have made considerable progress this year.
Business travel expectations are normalizing. In line with other travel indicators softening and consistent with prior quarters, eight in 10 business travelers expect to travel to attend conferences, conventions or trade shows in the next six months.
The pandemic and hybrid work arrangements have generated strong demand for longer hotel stays, increasing the popularity of cost-effective extended-stay hotels and making them one of the fastest growing segments in hospitality. With higher margins and lower development costs than full-service hotels, extended-stay properties have the potential to generate higher returns on investment. As a result, banks are more likely to provide funding for what are perceived to be lower-volatility, higher-return hotels, particularly those associated with well-established brand families. We expect capital to continue flowing into this segment as long as outsized returns exist.