Case Study: How a GDN Campaign Tripled a Luxury Hotel’s Breakfast Package Production
A Chicago luxury hotel's Google Display Network campaign generated $150,000 in breakfast package revenue with 12.5:1 ROAS, tripling initial targets.
Case Studies
How AutoCamp grew loyalty and revenue by focusing on direct bookings
AutoCamp is redefining outdoor hospitality with design-forward accommodations in iconic natural destinations across the U.S. With eight locations — from Yosemite and Zion to the Catskills and Asheville — AutoCamp blends the adventure of camping with the comfort and style of a boutique hotel. In addition to signature Airstreams and modern cabins, the brand has expanded access to the outdoors through a sister brand, Field Station, an indoor hotel-meets-basecamp concept for van lifers and road trippers. Over the past decade, AutoCamp has welcomed tens of thousands of guests and earned praise from Oprah Magazine, Vogue, Bloomberg, Food & Wine, and more.
Case Study: Unlocking Unprecedented Growth Through Strategic SEO
An iconic hotel in the heart of Key West, Florida, partnered with Cogwheel Marketing to revitalize its online presence. Facing limited visibility in organic search, we undertook a comprehensive SEO campaign that would transform the hotel’s digital footprint. Despite initial hurdles, including low keyword rankings and minimal referring domains, our strategy led to a monumental increase in keyword rankings, organic traffic, and domain authority.
Case Study: How One Hotel Increased RevPAR by 25% in Two Months
Josh Ramsey, SSP’s Hotel Revenue Performance Industry Expert, is trusted as an expert in revenue management and hotel performance for top management companies in the US.
How French Lick Resort drives additional nights and ancillary revenue with Revinate
French Lick Resort is a historic resort complex located in the Hoosier National Forest in Southern Indiana in the town of French Lick, Indiana, in the United States. The resort consists of two grand hotels, the French Lick Springs Hotel and the West Baden Springs Hotel, offering indoor versatile meeting and event space with more than 169,000 square feet, over 3,000 acres of outdoor space as well as several other attractions, including a casino, a golf course, a horse stable, 12 restaurants, and 2 world-class spas.
The power of personalization: TPG Hotels & Resorts’ journey to marketing success
TPG Hotels, Resorts, & Marinas is a premier hotel management company, operating hotel properties throughout the United States at all chain scales. By combining decades of industry experience with world-class technology, TPG Hotels & Resorts brings the best solutions to drive profitability for its clients and their portfolios.
How Revinate Marketing unlocked 40x ROI in revenue at Noble House
Noble House, a collection of 18 diverse properties across North America, has been a Revinate customer for a decade, using Revinate Guest Feedback to manage online reviews and guest surveys, Cart Abandonment to convert unbooked Web visitors and Revinate Reservation Sales, RezForce and Lifecycle to nurture leads, coach agents and drive revenue on the voice channel. In March of 2019, the group added Revinate Marketing to its toolset, excited by the opportunity to unify all the data across the entire portfolio. Little did they know at the time of purchase that Revinate would soon become their most powerful driver of direct revenue.
How The Broadmoor uses Reservation Sales to increase outbound revenue
The Broadmoor is a legendary 700-room, Forbes Five-Star and AAA Five-Diamond resort in Colorado Springs with impeccable service and distinctive amenities. Here, the spirit of the West inspires the adventurer within, providing endless opportunities to explore the picturesque mountains, streams, and canyons.
How a Historic San Francisco Hotel Leveraged Amadeus’ iHotelier Solution to Increase Direct Bookings and Sell More Unique Experiences
With its distinct combination of timeless design, original Victorian architecture, and modern elegance, San Francisco’s 115-year-old Handlery Union Square Hotel, in the heart of downtown, offers guests the best this city has to offer. Ideal for business travelers, families or couples, the hotel boasts premier views and private balconies from many rooms, two full-service meeting and events venues, and a warm ambience that makes guests feel relaxed and welcome.
Grand America Hotels and Resorts Runs Lean using IDeaS’ Optix for G3 RMS, built on AWS
Grand America Hotels & Resorts is a private, family-owned organization operating eight hotels and resorts in the western United States. Each property is unique, with the company’s portfolio including large convention hotels and ski resorts—from midscale to luxury—located in city centers and across the roadside of the adventurous American West. The organization operates a lean revenue management structure for all properties from one central location.
How Texas-Based Valencia Hotel Group Maintains Consistent Excellence
Trent Freeman had a challenge. His hotels had topped the charts of guest satisfaction. "That's a very difficult place to sustain," he told us. In this case study, we're going to dive into how he got there, the challenges of maintaining consistent excellence, and how he overcame them through listening to guests through technology and motivating his team.
Case Study: Lack of Differentiation Was Stifling Revenue
Unclear messaging and price positioning was keeping this mixed-use development from reaching its revenue potential.
By Jim Schultenover, Consultant, Strategic Solution Partners