Raffles Hotels & Resorts launches The Little Shop by Raffles, a global e-commerce platform selling branded apparel, homewares, and exclusive partner collaborations with heritage brands like Smythson, Frette, and Ginori 1735.
Hyatt relaunched its Leverage platform for small-and-midsize businesses, now powered by Spotnana, offering preferred rates at 1,300+ hotels and centralized booking and spend management.
Club Med's inaugural Art of Free Time Report, surveying 2,000 North Americans, finds 87% say obligations crowd out enjoyment and 91% define travel luxury as freedom over fine dining or pampering.
Hotel websites are not becoming unimportant, but they have shifted from being a competitive differentiator to essential digital infrastructure.A beautiful website will rarely win a guest if the price parity is poor, the online reputation is mediocre, or the property is invisible on AI discovery platforms.
If argue that websites are more important than ever because that's how assistants like Muse, Dit, Grok Bot and Instinct find and book hotels (not via API or MCP). We're just optimizing for bots now, not humans.
Cendyn's guide outlines how to build a structured 2027 hotel marketing calendar that ties promotions to demand gaps, channel mix, and profitability rather than reactive discounting.
Gmail's AI Inbox reads only Primary tab emails, meaning booking confirmations get surfaced in guest briefings while hotel newsletters in Promotions are skipped entirely.
Hilton adds booking-on-behalf, shared reservation views, and duty-of-care tools to its free Hilton for Business program, which now serves over 400,000 SMB members globally.
Hilton's new Pay with Points feature lets Silver, Gold, Diamond, and Diamond Reserve Honors members redeem points toward hotel charges via Digital Check Out in the app, rolling out to 800+ U.S. hotels by end of 2026.
YOTEL joined the Hilton portfolio of brands, with 11 properties now bookable on Hilton.com; the partnership was celebrated with a sleep-focused consumer activation at Grand Central Terminal in New York City.
Sonesta's new F1RST Meetings Collection spans 25 hotels across Royal Sonesta and Sonesta Hotels Resorts brands, offering up to 500,000 sq ft of combined event space in major U.S. and Canadian markets.
Claremont Resort Club's Director of Marketing explains how ghost tour packages, influencer FAM trips, and clean guest data turned a historic property's haunted lore into sold-out October demand.
Valencia Hotel Collection rebrands as Valencia Collection, launching a new name, emblem, and co-branding system across its eight independent hotels in Texas and California.
Meyer Jabara Hotels shares a fall group sales strategy built on deep university relationships, layered demand segments, and year-ahead prospecting to drive recurring business beyond peak weekends.
An industry sales trainer recounts a hotel cold outreach attempt that failed due to poor leadership support, using it to highlight what managers must do to improve sales effectiveness.
IHG Hotels & Resorts partners with Chicken Shop Date creator Amelia Dimoldenberg for a global social campaign, featuring a loyalty-exclusive hotel package available at three U.S. properties.
The Broadmoor's reservations manager explains how proactive follow-up calls to guests who didn't book generated nearly $1M in direct revenue over three months.
The percentage is the wrong question. Strategy is the right one. Throwing 6% at marketing without a plan wastes 6%. Spending 2% with clear priorities and discipline beats it every time. Here's what matters more than the number: Where are travelers actually finding you today?
I’d encourage hoteliers to approach budgeting from a slightly different direction. Every reservation that comes from an OTA costs 15% to 18%… or more. And too many hotels receive too large a share of their revenues from OTAs. Consider a very conservative example.
Let's take a step back. Before diving into traditional budget allocation, given travelers' growing openness to adopting AI-enabled services (over 70%, according to Accenture's 2026 study), hotel properties should start considering Agentic AI as a primary customer acquisition channel.What does customer acquisition via Agentic AI look like?
Shiji Horizon's Natalie Kimball breaks down Google's AI Mode booking launch and what it means for hotel distribution, direct booking strategy, and content accuracy.
A study of 148 luxury hotels finds Forbes Travel Guide ratings and Michelin Keys explain 55% of AI recommendation frequency, while website schema and llms.txt files show near-zero correlation.
HSMAI's Washington D.C. chapter hosts a $55–$75 half-day workshop on Sept. 10 covering hotel marketing fundamentals, demand generation, and commercial strategy using the CHDM credential as a framework.