KAYAK Predicts: Well-th trips, next gen destinations, and small-town escapes to define travel this year

KAYAK, the world's leading travel search engine, has dropped its 2026 'What the Future' (WTF) Report, offering a look at the destinations and travel behaviors that will shape the year ahead. Along with exclusive community data from TikTok, the report focuses on the places and patterns that matter before they become mainstream news. In its second edition, the WTF report uses billions of KAYAK user queries to spotlight overlooked destinations offering lower prices, fewer crowds and more flexibility.

Breaking From Travel Tradition: Americans Choose Cooking Classes Over Fine Dining and Intimate Family Trips Over Holiday Gatherings

American travelers aren’t cutting back – they’re getting selective. According to new data from MMGY, U.S. travelers are maintaining steady travel plans despite rising costs and are gravitating toward hands-on culinary experiences and choosing intimate family vacations over traditional holiday gatherings. The message is clear: Travelers want experiences that feel authentic, interactive and deeply personal.

Green Valley Ranch Resort Unveils New Logo and Refreshed Visual Identity amid Ongoing Property Wide Transformation

Green Valley Ranch, Henderson’s beloved local’s destination, has unveiled its new logo, marking the next chapter in the resort’s story as it continues its $200 million property-wide renovation and approaches its 25th anniversary in December 2026. The refreshed identity also introduces a new monogram—a modern shorthand that subtly blends the G-V-R into an elegant shorthand—reflecting the property’s evolution while honoring its legacy. 

HSMAI Welcomes the Florida Gulf Coast as Its Newest Chapter

The Hospitality Sales and Marketing Association International (HSMAI) is proud to announce the launch of its newest chapter, HSMAI Florida Gulf Coast, officially chartered on October 2, 2025. This new chapter underscores HSMAI’s ongoing commitment to expanding its reach, cultivating local engagement, and delivering enhanced value to hospitality professionals through regionally tailored education and networking opportunities.

Hyatt's Inclusive Collection Survey Reveals Americans Crave More Quality Time

Hyatt’s Inclusive Collection today released the Time Rich Report, a national consumer survey designed to examine how people perceive and manage one of their most valuable resources – time. Conducted in collaboration with Wakefield Research, the study explores the connection between current definitions of “quality time” and perceptions about travel and the powerful role it plays in helping people reconnect with loved ones, with self, and with what’s important.