Sonesta's new F1RST Meetings Collection spans 25 hotels across Royal Sonesta and Sonesta Hotels Resorts brands, offering up to 500,000 sq ft of combined event space in major U.S. and Canadian markets.
Valencia Hotel Collection rebrands as Valencia Collection, launching a new name, emblem, and co-branding system across its eight independent hotels in Texas and California.
IHG Hotels & Resorts partners with Chicken Shop Date creator Amelia Dimoldenberg for a global social campaign, featuring a loyalty-exclusive hotel package available at three U.S. properties.
HSMAI's Washington D.C. chapter hosts a $55–$75 half-day workshop on Sept. 10 covering hotel marketing fundamentals, demand generation, and commercial strategy using the CHDM credential as a framework.
Hyatt survey of 2,000 U.S. business travelers finds 90% rely on their hotel room as the only true off-clock space during work trips, used to promote its 700+ property Essentials portfolio and limited-time loyalty bonus point offers.
A Booking.com survey of 1,332 U.S. travelers finds 84% view travel as a quality-of-life investment, with 68% cutting daily expenses to fund trips and 69% using flexible payment options.
U.S. Travel Association named 2026 ESTO Award winners across 10 categories at its 42nd annual conference in Philadelphia, honoring DMOs and state tourism offices for creative destination marketing.
IHG returns as official hotel partner of the 2026 US Open with a new complimentary motorcoach experience and Racquet Bar perks for fans and loyalty members.
HSMAI DC hosts its annual State of the Industry panel on Aug. 19 in Washington, D.C., bringing together experts from Knowland, Amadeus, Kalibri, and Destination DC to guide hoteliers on 2027 budget planning.
Remington Hospitality's centralized in-house social media team has generated $3M+ in attributable revenue and a 37:1 return on ad spend across its hotel portfolio since launch.
U.S. News ranks Wyndham Rewards, American Airlines AAdvantage, Marriott International, and United Airlines at the top of its 2026-2027 travel rewards and new business traveler program rankings.
HSMAI opens entries for the 2026 Adrian Awards, celebrating the competition's 70th anniversary with 34 categories and new Best-of segments; deadline is September 15, 2026.
BWH Hotels launches a dedicated upscale and luxury global sales division with nine regional leaders covering the US, Canada, and Europe to target high-yield corporate travel sectors.
The two-day event at Henry B. Gonzalez Convention Center features keynotes, 28 breakout sessions, and pre/post workshops for hospitality commercial professionals.
The boutique hotel brand introduces a guest-driven Instagram campaign offering free stays in exchange for sharing memorable experiences.
Survey of 2,142 travelers shows 83% prioritize trust over price, with rewards programs and thoughtful service gestures driving value perceptions more than basic amenities.
GBTA-ALTOUR study of 168 travel managers reveals 32% report stricter policies today, with 64% interested in AI-generated policy explainers to improve compliance.
The ceremony honored 500+ industry leaders with Platinum winners across Paid, Earned, Owned, and Multi-Channel marketing categories.
Choice Hotels partners with Keegan-Michael Key for its third consecutive year to launch a multi-channel campaign across TV, digital, and social platforms through 2026.
KAYAK, the world's leading travel search engine, has dropped its 2026 'What the Future' (WTF) Report, offering a look at the destinations and travel behaviors that will shape the year ahead. Along with exclusive community data from TikTok, the report focuses on the places and patterns that matter before they become mainstream news. In its second edition, the WTF report uses billions of KAYAK user queries to spotlight overlooked destinations offering lower prices, fewer crowds and more flexibility.