2026 HSMAI Adrian Awards Open for Entry
HSMAI opens entries for the 2026 Adrian Awards, celebrating the competition's 70th anniversary with 34 categories and new Best-of segments; deadline is September 15, 2026.
Press Releases
BWH® Hotels Launches Dedicated Global Upscale & Luxury Worldwide Sales Division to Accelerate Premium Travel Growth
BWH Hotels launches a dedicated upscale and luxury global sales division with nine regional leaders covering the US, Canada, and Europe to target high-yield corporate travel sectors.
HSMAI 2026 Commercial Strategy Conference Coming to San Antonio, Texas
The two-day event at Henry B. Gonzalez Convention Center features keynotes, 28 breakout sessions, and pre/post workshops for hospitality commercial professionals.
Staypineapple Launches Brand New Tagline “Where Stays Become Stories”
The boutique hotel brand introduces a guest-driven Instagram campaign offering free stays in exchange for sharing memorable experiences.
Trust and Rewards Top the List of What Matters Most to Travelers, New Choice Hotels International Research Shows
Survey of 2,142 travelers shows 83% prioritize trust over price, with rewards programs and thoughtful service gestures driving value perceptions more than basic amenities.
Corporate Travel Policies Strengthen, Modernize and Embrace AI─While Opportunities Remain for Improving Accessibility, Policy Clarity and Compliance
GBTA-ALTOUR study of 168 travel managers reveals 32% report stricter policies today, with 64% interested in AI-generated policy explainers to improve compliance.
HSMAI Celebrates 69th Annual Adrian Awards
The ceremony honored 500+ industry leaders with Platinum winners across Paid, Earned, Owned, and Multi-Channel marketing categories.
Choice Hotels International Launches New Global Campaign Centered on Travel Values
Choice Hotels partners with Keegan-Michael Key for its third consecutive year to launch a multi-channel campaign across TV, digital, and social platforms through 2026.
KAYAK Predicts: Well-th trips, next gen destinations, and small-town escapes to define travel this year
KAYAK, the world's leading travel search engine, has dropped its 2026 'What the Future' (WTF) Report, offering a look at the destinations and travel behaviors that will shape the year ahead. Along with exclusive community data from TikTok, the report focuses on the places and patterns that matter before they become mainstream news. In its second edition, the WTF report uses billions of KAYAK user queries to spotlight overlooked destinations offering lower prices, fewer crowds and more flexibility.
U.S. Travel Welcomes Introduction of VISIT USA Act to Restore Brand USA Funding Ahead of Major Global Events
The VISIT USA Act, introduced in Congress Wednesday, would restore critical funding to Brand USA—America’s destination marketing organization—as the nation prepares to host a decade of global events including the 2026 FIFA World Cup, America 250 and the 2028 Summer Olympics.
2025 Deloitte Holiday Travel Survey
Travel continues to hold a treasured place in holiday plans, but many Americans are holding their wallets a little closer this year. Our 2025 Deloitte Holiday Travel Survey finds that financial concerns appear to lie at the root of several indicators of a softer season, despite the continued enthusiasm for travel.
HSMAI DC Directors Roundtable Will Share DMV Hotel Market Insights
The Washington, D.C., chapter of the Hospitality Sales and Marketing Association International today invited hospitality professionals from throughout the DMV to attend its annual Directors Roundtable on Nov. 20 at the Hyatt Regency Crystal City at Reagan National Airport in Arlington, Virginia.
Breaking From Travel Tradition: Americans Choose Cooking Classes Over Fine Dining and Intimate Family Trips Over Holiday Gatherings
American travelers aren’t cutting back – they’re getting selective. According to new data from MMGY, U.S. travelers are maintaining steady travel plans despite rising costs and are gravitating toward hands-on culinary experiences and choosing intimate family vacations over traditional holiday gatherings. The message is clear: Travelers want experiences that feel authentic, interactive and deeply personal.
AHLA Names 2025’s Top General Managers at The Hospitality Show
The American Hotel & Lodging Association (AHLA) announced its 2025 General Managers of the Year Awards during The Hospitality Show in Denver, Colorado. The awards recognized general managers going above and beyond for their guests and employees.
Green Valley Ranch Resort Unveils New Logo and Refreshed Visual Identity amid Ongoing Property Wide Transformation
Green Valley Ranch, Henderson’s beloved local’s destination, has unveiled its new logo, marking the next chapter in the resort’s story as it continues its $200 million property-wide renovation and approaches its 25th anniversary in December 2026. The refreshed identity also introduces a new monogram—a modern shorthand that subtly blends the G-V-R into an elegant shorthand—reflecting the property’s evolution while honoring its legacy.
HSMAI Welcomes the Florida Gulf Coast as Its Newest Chapter
The Hospitality Sales and Marketing Association International (HSMAI) is proud to announce the launch of its newest chapter, HSMAI Florida Gulf Coast, officially chartered on October 2, 2025. This new chapter underscores HSMAI’s ongoing commitment to expanding its reach, cultivating local engagement, and delivering enhanced value to hospitality professionals through regionally tailored education and networking opportunities.
Hilton Continues Rapid Expansion of Lifestyle Portfolio with Launch of Outset Collection by Hilton, Designed for Guests Looking for Soulful, Independent Hotel Experiences
Hilton (NYSE: HLT) today announced the launch of Outset Collection by Hilton, the company’s 25th brand and eighth in its growing Lifestyle portfolio. The new brand underscores Hilton’s dramatic growth trajectory and focus on offerings for customers in the fastest-growing segments, particularly the collection and lifestyle spaces. With an increase in guests looking for boutique hotels with an independent identity and experience, Outset Collection provides more unique ways to stay.
Hotel General Managers Will Discuss Top Industry Issues at Oct. 29 Event
HSMAI Washington DC Chapter today announced that its Hotel General Managers Panel this month will address key topics of interest to Washington area hoteliers, including evolving guest expectations, strategies for building resilient and motivated teams and innovations in operations, revenue optimization and guest experience.
Hyatt's Inclusive Collection Survey Reveals Americans Crave More Quality Time
Hyatt’s Inclusive Collection today released the Time Rich Report, a national consumer survey designed to examine how people perceive and manage one of their most valuable resources – time. Conducted in collaboration with Wakefield Research, the study explores the connection between current definitions of “quality time” and perceptions about travel and the powerful role it plays in helping people reconnect with loved ones, with self, and with what’s important.
Travel Tech Convenes Start-Up Founders in New York City
Last week, the Travel Technology Association (Travel Tech), a non-profit dedicated to promoting and protecting the travel technology industry, hosted a networking event for 40 travel tech innovators and start-up founders in New York City.