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HSMAI DC Workshop Will Introduce the Fundamentals of Modern Hotel Marketing and Commercial Strategy
Press Release
1 hour ago

HSMAI DC Workshop Will Introduce the Fundamentals of Modern Hotel Marketing and Commercial Strategy

HSMAI's Washington D.C. chapter hosts a $55–$75 half-day workshop on Sept. 10 covering hotel marketing fundamentals, demand generation, and commercial strategy using the CHDM credential as a framework.

HSMAI Favicon
HSMAI (USA)
Washington, United States
Global Hyatt Corporation
Press Release
2 days ago

Business Travelers Reveal the Lengths They’ll Go to for a Little Downtime

Hyatt survey of 2,000 U.S. business travelers finds 90% rely on their hotel room as the only true off-clock space during work trips, used to promote its 700+ property Essentials portfolio and limited-time loyalty bonus point offers.

Global Hyatt Corporation
Hyatt
United States
RMS Titanic departing Southampton, 10 April 1912
Opinion Article
3 days ago

Why Hotel CMOs Keep Rearranging Deck Chairs on the Titanic

As generative AI platforms capture a growing share of travel research, hotels with inaccurate or inconsistent online records are being excluded from AI-generated recommendations before guests even enter the booking funnel.

Andrew Paul
By Andrew Paul, Managing Director, Americas Great Resorts
United States
Your rate now competes with a points price inside Google's answer
Opinion Article
6 days ago

Your rate now competes with a points price inside Google's answer

Google's AI Mode now lets US travelers book hotels and compare cash rates against loyalty points in one conversation, removing the friction that previously delayed award redemption decisions.

Markus  Busch
By Markus Busch, Editor/Publisher, hospitality.today
United States
Booking.com
Press Release
6 days ago

Booking.com Reveals Travelers Prioritize Trips Ahead of Other Day-to-Day Expenses

A Booking.com survey of 1,332 U.S. travelers finds 84% view travel as a quality-of-life investment, with 68% cutting daily expenses to fund trips and 69% using flexible payment options.

Bookingcom
Booking.com
United States
U.S. Travel Honors Destination Marketers with 2026 ESTO Awards
Press Release
August 27

U.S. Travel Honors Destination Marketers with 2026 ESTO Awards

U.S. Travel Association named 2026 ESTO Award winners across 10 categories at its 42nd annual conference in Philadelphia, honoring DMOs and state tourism offices for creative destination marketing.

U.S. Travel Association Favicon
U.S. Travel Association
Philadelphia, United States
IHG Hotels & Resorts Brings Hospitality on the Road With New IHG Racquet Cruiser at the 2026 US Open
Press Release
August 26

IHG Hotels & Resorts Brings Hospitality on the Road With New IHG Racquet Cruiser at the 2026 US Open

IHG returns as official hotel partner of the 2026 US Open with a new complimentary motorcoach experience and Racquet Bar perks for fans and loyalty members.

IHG Hotels & Resorts
IHG
New York, United States
Ad AI Hospitality
Ernest - Lighthouse's AI for hoteliers

"Just tell me why my weekend pickup dropped." With Ernest, now you can ask your commercial data anything, and act on the answer. 

Lighthouse
Lighthouse
Ad #1 Hotel PMS
See why hotels are switching to Mews

Revenue up. Manual work down. Hotels using Mews see 35% higher RevPAR and 45% more upsells. Book a free demo. 

Mews
Mews
The Ava Hotel Paso Robles selects IRIS to unlock smarter guest experiences and new F&B revenue
Supplier News
August 11

The Ava Hotel Paso Robles selects IRIS to unlock smarter guest experiences and new F&B revenue

The Ava Hotel Paso Robles, a Curio Collection by Hilton property opened in August 2025, deployed IRIS mobile ordering and digital directory integrated with Toast POS to streamline F&B operations and drive ancillary revenue.

Iris Software Systems
IRIS
Paso Robles, United States
HSMAI DC Panel Will Examine the Economic and Commercial Forces Shaping Hotel Strategy
Press Release
August 7

HSMAI DC Panel Will Examine the Economic and Commercial Forces Shaping Hotel Strategy

HSMAI DC hosts its annual State of the Industry panel on Aug. 19 in Washington, D.C., bringing together experts from Knowland, Amadeus, Kalibri, and Destination DC to guide hoteliers on 2027 budget planning.

HSMAI Favicon
HSMAI (USA)
Washington, United States
Remington Hospitality Builds Centralized In-House Social Media Division Across Portfolio
Press Release
August 6

Remington Hospitality Builds Centralized In-House Social Media Division Across Portfolio

Remington Hospitality's centralized in-house social media team has generated $3M+ in attributable revenue and a 37:1 return on ad spend across its hotel portfolio since launch.

Remington Hospitality
Remington
United States
Mandarin Oriental Miami implosion, April 12, 2026
Opinion Article
August 3

Five Hotels Take Half the Answers. One Recommendation Went to a Demolished Building.

A single-day audit of 824 AI hotel recommendations across six US luxury markets found just 23 properties captured half of all slots, and a demolished Miami hotel was still being recommended 108 days after implosion.

Andrew Paul
By Andrew Paul, Managing Director, Americas Great Resorts
United States
Google, Take the Wheel (And the Budget): Navigating Ads’ Hands-Off Future for Hotels
Opinion Article
July 24

Google, Take the Wheel (And the Budget): Navigating Ads’ Hands-Off Future for Hotels

The article warns individually branded hotels against adopting Google's AI Max, citing risks of irrelevant keyword matching and misdirected traffic to competitor properties under shared brand URL structures.

Kylie Chen
By Kylie Chen, Director of Paid Strategy, Cogwheel Marketing & Analytics
United States
Ad #1 Hotel PMS
See why hotels are switching to Mews

Revenue up. Manual work down. Hotels using Mews see 35% higher RevPAR and 45% more upsells. Book a free demo. 

Mews
Mews
U.S. News & World Report
Press Release
July 23

U.S. News Announces the 2026-2027 Best Travel Rewards Programs and Debuts New Rankings for Business Travelers

U.S. News ranks Wyndham Rewards, American Airlines AAdvantage, Marriott International, and United Airlines at the top of its 2026-2027 travel rewards and new business traveler program rankings.

U.S. News & World Report
U.S. News & World Report
United States
Cvent Announces Denver as Host City for Cvent CONNECT 2027
Supplier News
July 20

Cvent Announces Denver as Host City for Cvent CONNECT 2027

Cvent CONNECT 2027 will be held April 5–8 at the Colorado Convention Center in Denver, announced at the 2026 edition in Nashville, which drew nearly 5,000 in-person attendees.

Cvent Europe Ltd Favicon
Cvent Europe Ltd
Denver, United States
Quote 4 71
Podcast
July 16

Why great guest experiences start before check-in

Dream Inn Santa Cruz's Director of Sales and Marketing shares how human-led reservations, pre-arrival outreach, and storytelling convert OTA visitors into direct bookers and build multi-generational guest loyalty.

Karen Stephens
Karen Stephens, Chief Marketing Officer, Revinate, Inc.
Santa Cruz, United States
HSMAI Logo
Press Release
July 16

2026 HSMAI Adrian Awards Open for Entry

HSMAI opens entries for the 2026 Adrian Awards, celebrating the competition's 70th anniversary with 34 categories and new Best-of segments; deadline is September 15, 2026.

HSMAI Favicon
HSMAI (USA)
Las Vegas, United States
Pests Like Bed Bugs Rank Ahead of Cleanliness, Staff and Value as Travellers' #1 Hotel Booking Concern, Phocuswright Research Confirms
Supplier News
July 8

Pests Like Bed Bugs Rank Ahead of Cleanliness, Staff and Value as Travellers' #1 Hotel Booking Concern, Phocuswright Research Confirms

Phocuswright survey of 1,082 travellers across the US, UK and France finds bed bug safety outranks cleanliness, value and staff friendliness as the top hotel booking concern, with 79-84% preferring a certified 4-star over an uncertified 5-star.

Valpas Enterprises Oy
Valpas and Phocuswright
United States
Cultural Relevance in Marketing
Opinion Article
July 6

Cultural Relevance in Marketing

A Conrad New York Downtown executive outlines how hotels can use destination storytelling, co-created itineraries, multilingual content, and local partnerships to build cultural relevance into their marketing.

Fred Ho
By Fred Ho, Senior Marketing Manager, Conrad New York Downtown, Hilton
New York, United States
What HSMAI 2026 Kept Saying (Whether It Meant To or Not)
Opinion Article
July 1

What HSMAI 2026 Kept Saying (Whether It Meant To or Not)

A conference recap from HSMAI 2026 in San Antonio covering four recurring themes: resilient consumer spending, commercial team alignment, AI-driven hotel discovery, and the return to hospitality fundamentals.

Sonya Taylor
By Sonya Taylor, Director of Operations and Marketing, Cogwheel Marketing & Analytics
San Antonio, United States
BWH® Hotels Launches Dedicated Global Upscale & Luxury Worldwide Sales Division to Accelerate Premium Travel Growth
Press Release
June 18

BWH® Hotels Launches Dedicated Global Upscale & Luxury Worldwide Sales Division to Accelerate Premium Travel Growth

BWH Hotels launches a dedicated upscale and luxury global sales division with nine regional leaders covering the US, Canada, and Europe to target high-yield corporate travel sectors.

BWH Hotels Favicon
BWH Hotels
United States
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HN Original
World Panel

Is SEO the most overrated discipline in hospitality?

Simone Puorto
By Simone Puorto
Expert Views (14)
Adam Mogelonsky
Adam Mogelonsky

Not true! The first rationale is that SEO now has significant overlap with AEO and GEO in terms of helping serve all the channels that will be important for AI travel search visibility. So, a focus on what drives SEO will inevitably aid in AI-driven hotel recommendations and, in the future, AI bookings.Next is the argument against SEO as a 'set it and forget it' exercise.

View all Answers

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Most Read

  1. How hotels win visibility, direct bookings & profitable growth in an AI-driven travel era
  2. The corporate booking tool found your hotel. An AI decided which version to show.
  3. Is SEO the most overrated discipline in hospitality?
  4. HSMAI DC Workshop Will Introduce the Fundamentals of Modern Hotel Marketing and Commercial Strategy
  5. Would You Learn Something on Vacation? Meet the Skillcation

Most Read Authors

Markus  Busch
Markus Busch
Editor/Publisher, hospitality.today
Simone Puorto
Simone Puorto
Head of Emerging Trends and Strategic Innovation, Hospitality Net
Andrew Paul
Andrew Paul
Managing Director, Americas Great Resorts
Alejandro  Berdonces Corroto
Alejandro Berdonces Corroto
Hospitality Net Contributor
Max Starkov
Max Starkov
Hospitality & travel technologist and digital strategist, Hospitality Net
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