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Raffles launches its first e-commerce platform
Press Release
Yesterday

Raffles launches its first e-commerce platform

Raffles Hotels & Resorts launches The Little Shop by Raffles, a global e-commerce platform selling branded apparel, homewares, and exclusive partner collaborations with heritage brands like Smythson, Frette, and Ginori 1735.

Accor Favicon
Accor
United States
Global Hyatt Corporation
Press Release
Yesterday

Hyatt Introduces Enhanced Hyatt Leverage Platform for Small-and-Midsize Business Travel

Hyatt relaunched its Leverage platform for small-and-midsize businesses, now powered by Spotnana, offering preferred rates at 1,300+ hotels and centralized booking and spend management.

Global Hyatt Corporation
Hyatt
United States
Club Med asks North Americans: "When did free time stop being fun?"
Press Release
5 days ago

Club Med asks North Americans: "When did free time stop being fun?"

Club Med's inaugural Art of Free Time Report, surveying 2,000 North Americans, finds 87% say obligations crowd out enjoyment and 91% define travel luxury as freedom over fine dining or pampering.

Logo 'Club Med'
Club Med
United States
The strategy behind your 2027 hotel marketing plan
White Paper
6 days ago

The strategy behind your 2027 hotel marketing plan

Cendyn's guide outlines how to build a structured 2027 hotel marketing calendar that ties promotions to demand gaps, channel mix, and profitability rather than reactive discounting.

Cendyn Favicon
Cendyn™
United States
Read before the guest: Gmail's AI skips your newsletter
Opinion Article
6 days ago

Read before the guest: Gmail's AI skips your newsletter

Gmail's AI Inbox reads only Primary tab emails, meaning booking confirmations get surfaced in guest briefings while hotel newsletters in Promotions are skipped entirely.

Markus  Busch
By Markus Busch, Editor/Publisher, hospitality.today
United States
Hilton for Business Introduces New Travel Coordinator Tools and Program Enhancements Shaped by Member Feedback
Press Release
October 23

Hilton for Business Introduces New Travel Coordinator Tools and Program Enhancements Shaped by Member Feedback

Hilton adds booking-on-behalf, shared reservation views, and duty-of-care tools to its free Hilton for Business program, which now serves over 400,000 SMB members globally.

Hilton Favicon
Hilton
McLean, United States
Hilton Becomes First Major Hotel Brand to Offer Digital Solution to Pay with Points
Press Release
October 22

Hilton Becomes First Major Hotel Brand to Offer Digital Solution to Pay with Points

Hilton's new Pay with Points feature lets Silver, Gold, Diamond, and Diamond Reserve Honors members redeem points toward hotel charges via Digital Check Out in the app, rolling out to 800+ U.S. hotels by end of 2026.

Hilton Favicon
Hilton
United States
Ad AI Hospitality
Ernest - Lighthouse's AI for hoteliers

"Just tell me why my weekend pickup dropped." With Ernest, now you can ask your commercial data anything, and act on the answer. 

Lighthouse
Lighthouse
How Well Did The City That Never Sleeps Actually Sleep? YOTEL and Hilton Explore New York’s Sleep Habits
Press Release
October 14

How Well Did The City That Never Sleeps Actually Sleep? YOTEL and Hilton Explore New York’s Sleep Habits

YOTEL joined the Hilton portfolio of brands, with 11 properties now bookable on Hilton.com; the partnership was celebrated with a sleep-focused consumer activation at Grand Central Terminal in New York City.

Yotel
YOTEL and Hilton
New York City, United States
Sonesta International Hotels Corporation
Press Release
October 12

Sonesta Launches Sonesta F1RST™ Meetings Collection Across the U.S. and Canada

Sonesta's new F1RST Meetings Collection spans 25 hotels across Royal Sonesta and Sonesta Hotels Resorts brands, offering up to 500,000 sq ft of combined event space in major U.S. and Canadian markets.

Sonesta International Hotels Corporation
Sonesta
United States
Quote 4 Ep 200 Mickey Stout 800x800
Podcast
October 9

How The Claremont turned haunted lore into hotel demand

Claremont Resort Club's Director of Marketing explains how ghost tour packages, influencer FAM trips, and clean guest data turned a historic property's haunted lore into sold-out October demand.

Karen Stephens
Karen Stephens, Chief Marketing Officer, Revinate, Inc.
Claremont, United States
Valencia Group
Press Release
October 6

Valencia Collection Unveils Rebrand - a New Chapter for Valencia Collection

Valencia Hotel Collection rebrands as Valencia Collection, launching a new name, emblem, and co-branding system across its eight independent hotels in Texas and California.

Valencia Group
Valencia Collection
United States
Fall Group Business: Relationships are What Fill Rooms Long After Summer Ends
Opinion Article
September 29

Fall Group Business: Relationships Are What Fill Rooms Long After Summer Ends

Meyer Jabara Hotels shares a fall group sales strategy built on deep university relationships, layered demand segments, and year-ahead prospecting to drive recurring business beyond peak weekends.

Alan Swerdloff
By Alan Swerdloff, Area Director of Sales, Meyer Jabara
United States
Failure of Leadership Made a Hotel Sales Cold Call Exercise in Futility
Opinion Article
September 28

Failure of Leadership Made a Hotel Sales Cold Call Exercise in Futility

An industry sales trainer recounts a hotel cold outreach attempt that failed due to poor leadership support, using it to highlight what managers must do to improve sales effectiveness.

Doug Kennedy
By Doug Kennedy, President of the Kennedy Training Network, Kennedy Training Network (KTN)
Miami, United States
When the Host Needs Hosting: Amelia Dimoldenberg Takes the Guest Seat with IHG Hotels & Resorts
Press Release
September 22

When the Host Needs Hosting: Amelia Dimoldenberg Takes the Guest Seat with IHG Hotels & Resorts

IHG Hotels & Resorts partners with Chicken Shop Date creator Amelia Dimoldenberg for a global social campaign, featuring a loyalty-exclusive hotel package available at three U.S. properties.

IHG Hotels & Resorts
IHG
United States
Memorable guest experiences
Podcast
September 17

Recast: Building relationships through reservations: Insights from The Broadmoor

The Broadmoor's reservations manager explains how proactive follow-up calls to guests who didn't book generated nearly $1M in direct revenue over three months.

Karen Stephens
Karen Stephens, Chief Marketing Officer, Revinate, Inc.
Colorado Springs, United States
What Should Hotel Leaders Know About Google’s New AI Booking Capability? Insights from Natalie Kimball
Opinion Article
September 11

What Should Hotel Leaders Know About Google’s New AI Booking Capability? Insights from Natalie Kimball

Shiji Horizon's Natalie Kimball breaks down Google's AI Mode booking launch and what it means for hotel distribution, direct booking strategy, and content accuracy.

Natalie Kimball
By Natalie Kimball, Vice President of Strategic Account Management for Horizon Distribution and Iceportal Content, Shiji
United States
The Hotel Website May Not Be Where AI Decides Which Hotels Matter
Opinion Article
September 9

The Hotel Website May Not Be Where AI Decides Which Hotels Matter

A study of 148 luxury hotels finds Forbes Travel Guide ratings and Michelin Keys explain 55% of AI recommendation frequency, while website schema and llms.txt files show near-zero correlation.

Andrew Paul
By Andrew Paul, Managing Director, Americas Great Resorts
United States
HSMAI DC Workshop Will Introduce the Fundamentals of Modern Hotel Marketing and Commercial Strategy
Press Release
September 3

HSMAI DC Workshop Will Introduce the Fundamentals of Modern Hotel Marketing and Commercial Strategy

HSMAI's Washington D.C. chapter hosts a $55–$75 half-day workshop on Sept. 10 covering hotel marketing fundamentals, demand generation, and commercial strategy using the CHDM credential as a framework.

HSMAI Favicon
HSMAI (USA)
Washington, United States
Global Hyatt Corporation
Press Release
September 1

Business Travelers Reveal the Lengths They’ll Go to for a Little Downtime

Hyatt survey of 2,000 U.S. business travelers finds 90% rely on their hotel room as the only true off-clock space during work trips, used to promote its 700+ property Essentials portfolio and limited-time loyalty bonus point offers.

Global Hyatt Corporation
Hyatt
United States
Your rate now competes with a points price inside Google's answer
Opinion Article
August 28

Your rate now competes with a points price inside Google's answer

Google's AI Mode now lets US travelers book hotels and compare cash rates against loyalty points in one conversation, removing the friction that previously delayed award redemption decisions.

Markus  Busch
By Markus Busch, Editor/Publisher, hospitality.today
United States
Page 1 of 20
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Latest Viewpoint

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HN Original
World Panel

Have hotel websites become the least important part of the digital customer journey?

Simone Puorto
By Simone Puorto
Expert Views (16)
Erik Muñoz
Erik Muñoz

Hotel websites are not becoming unimportant, but they have shifted from being a competitive differentiator to essential digital infrastructure.A beautiful website will rarely win a guest if the price parity is poor, the online reputation is mediocre, or the property is invisible on AI discovery platforms.

View all Answers

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Most Read Authors

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Emma Näpänkangas
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Karen Stephens
Chief Marketing Officer, Revinate, Inc.
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