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Podcast
7 hours ago

Why great guest experiences start before check-in

Dream Inn Santa Cruz's Director of Sales and Marketing shares how human-led reservations, pre-arrival outreach, and storytelling convert OTA visitors into direct bookers and build multi-generational guest loyalty.

Karen Stephens
Karen Stephens, Chief Marketing Officer, Revinate, Inc.
Santa Cruz, United States
HSMAI Logo
Press Release
10 hours ago

2026 HSMAI Adrian Awards Open for Entry

HSMAI opens entries for the 2026 Adrian Awards, celebrating the competition's 70th anniversary with 34 categories and new Best-of segments; deadline is September 15, 2026.

HSMAI Favicon
HSMAI (USA)
Las Vegas, United States
Pests Like Bed Bugs Rank Ahead of Cleanliness, Staff and Value as Travellers' #1 Hotel Booking Concern, Phocuswright Research Confirms
Supplier News
July 8

Pests Like Bed Bugs Rank Ahead of Cleanliness, Staff and Value as Travellers' #1 Hotel Booking Concern, Phocuswright Research Confirms

Phocuswright survey of 1,082 travellers across the US, UK and France finds bed bug safety outranks cleanliness, value and staff friendliness as the top hotel booking concern, with 79-84% preferring a certified 4-star over an uncertified 5-star.

Valpas Enterprises Oy
Valpas and Phocuswright
United States
Cultural Relevance in Marketing
Opinion Article
July 6

Cultural Relevance in Marketing

A Conrad New York Downtown executive outlines how hotels can use destination storytelling, co-created itineraries, multilingual content, and local partnerships to build cultural relevance into their marketing.

Fred Ho
By Fred Ho, Senior Marketing Manager, Conrad New York Downtown, Hilton
New York, United States
What HSMAI 2026 Kept Saying (Whether It Meant To or Not)
Opinion Article
July 1

What HSMAI 2026 Kept Saying (Whether It Meant To or Not)

A conference recap from HSMAI 2026 in San Antonio covering four recurring themes: resilient consumer spending, commercial team alignment, AI-driven hotel discovery, and the return to hospitality fundamentals.

Sonya Taylor
By Sonya Taylor, Director of Operations and Marketing, Cogwheel Marketing & Analytics
San Antonio, United States
BWH® Hotels Launches Dedicated Global Upscale & Luxury Worldwide Sales Division to Accelerate Premium Travel Growth
Press Release
June 18

BWH® Hotels Launches Dedicated Global Upscale & Luxury Worldwide Sales Division to Accelerate Premium Travel Growth

BWH Hotels launches a dedicated upscale and luxury global sales division with nine regional leaders covering the US, Canada, and Europe to target high-yield corporate travel sectors.

BWH Hotels Favicon
BWH Hotels
United States
Cloudbeds and Journey launch strategic partnership to challenge dominant loyalty programs of chains and OTAs
Supplier News
June 11

Cloudbeds and Journey launch strategic partnership to challenge dominant loyalty programs of chains and OTAs

Cloudbeds and Journey integrate AI-driven loyalty tools into the Cloudbeds Collection, giving independent hotels chain-scale rewards programs without ceding brand identity or direct guest relationships.

Cloudbeds Favicon
Cloudbeds
United States
Ad Apply Now!
Radical Innovation Hospitality TECHNOLOGY

Radical Innovation is an initiative that challenges creative thinkers and visionaries in hospitality TECH to pioneer compelling innovations that fuel the future of the hospitality and travel industries.  

Radical Innovation
Radical Innovation
Ad AI Hospitality
Ernest - Lighthouse's AI for hoteliers

"Just tell me why my weekend pickup dropped." With Ernest, now you can ask your commercial data anything, and act on the answer. 

Lighthouse
Lighthouse
Influence Society Brings Hospitality Leaders Together for New York Summer Rooftop Mixer
Supplier News
June 9

Influence Society Brings Hospitality Leaders Together for New York Summer Rooftop Mixer

Influence Society hosts a curated rooftop networking event for hotel owners, GMs, and marketing leaders on June 30 at PUBLIC Hotel ROOF in New York City.

Influence Society
Influence Society
New York City, United States
Lodging Interactive’s Generates 1,253 Wedding RFPs for Client Hotels in Five Months
Supplier News
June 3

Lodging Interactive’s Generates 1,253 Wedding RFPs for Client Hotels in Five Months

Lodging Interactive's Social Media Amplified Program delivered 1,253 wedding RFPs across client hotels in five months, representing an estimated $30.6M–$34.6M in potential gross revenue opportunity.

Lodging Interactive
Lodging Interactive
United States
New Blog Series: Social Media Storytelling for Hotels
Supplier News
May 26

New Blog Series: Social Media Storytelling for Hotels

Lodging Interactive launches a weekly blog series offering branded hotels practical organic social media storytelling tactics, focused on mobile-captured content requiring no professional production.

Lodging Interactive
Lodging Interactive
United States
Cogwheel Marketing Analytics
Supplier News
May 26

Cogwheel Marketing & Analytics Ranks 32 in the 2026 Inc. List of the Fastest-Growing Private Companies in the Rocky Mountains

Cogwheel Marketing & Analytics, a hospitality-focused marketing firm, ranked No. 32 on the Inc. Regionals Rocky Mountains list with 137% revenue growth between 2022 and 2024.

Cogwheel Marketing & Analytics Favicon
Cogwheel Marketing & Analytics
United States
Ad AI Hospitality
Ernest - Lighthouse's AI for hoteliers

"Just tell me why my weekend pickup dropped." With Ernest, now you can ask your commercial data anything, and act on the answer. 

Lighthouse
Lighthouse
The 2026 World Cup won’t deliver demand the way hotels expected. Here’s how to respond.
Explainer
May 1

The 2026 World Cup won’t deliver demand the way hotels expected. Here’s how to respond.

Hotel bookings for the 2026 World Cup are tracking closer to normal levels, forcing properties to shift from static forecasting to real-time demand response strategies.

Nicola Graham
By Nicola Graham, Chief Marketing Officer, Cendyn™
United States
HSMAI Logo
Press Release
May 1

HSMAI 2026 Commercial Strategy Conference Coming to San Antonio, Texas

The two-day event at Henry B. Gonzalez Convention Center features keynotes, 28 breakout sessions, and pre/post workshops for hospitality commercial professionals.

HSMAI Favicon
HSMAI (USA)
San Antonio, United States
Cleaner data, better personalization, more revenue
Podcast
April 30

Capture and convert FIFA World Cup demand and win more direct revenue

Adam Mogelonsky discusses strategies for hotels to capture FIFA World Cup demand while building long-term direct booking systems that extend beyond the event.

Karen StephensAdam Mogelonsky
Karen Stephens in conversation with Adam Mogelonsky
United States
HCN to Spotlight the Future of Hotel Commerce Media at POSSIBLE Miami 2026; CEO Kevin Bidner to Present on the Industry’s Next Ad Frontier
Supplier News
April 21

HCN to Spotlight the Future of Hotel Commerce Media at POSSIBLE Miami 2026; CEO Kevin Bidner to Present on the Industry’s Next Ad Frontier

HCN's commerce media network transforms hotel room tablets into advertising platforms, claiming 90%+ engagement rates and targeting affluent travelers when they're most receptive.

Hotel Communication Network Inc Hcn
Hotel Communication Network Inc. (HCN)
Miami Beach, United States
Staypineapple Launches Brand New Tagline “Where Stays Become Stories”
Press Release
March 31

Staypineapple Launches Brand New Tagline “Where Stays Become Stories”

The boutique hotel brand introduces a guest-driven Instagram campaign offering free stays in exchange for sharing memorable experiences.

staypineapple
Staypineapple Hotels Inc.
United States
RBC and HTS (Hopper Technology Solutions) Come Together to Elevate the Travel Booking Experience for Canadians
Supplier News
March 30

RBC and HTS (Hopper Technology Solutions) Come Together to Elevate the Travel Booking Experience for Canadians

RBC partners with Hopper Technology Solutions to upgrade Canada's largest loyalty program with enhanced booking features and price insights.

Download (70)
HTS (Hopper Technology Solutions)
Canada
Trust and Rewards Top the List of What Matters Most to Travelers, New Choice Hotels International Research Shows
Press Release
March 26

Trust and Rewards Top the List of What Matters Most to Travelers, New Choice Hotels International Research Shows

Survey of 2,142 travelers shows 83% prioritize trust over price, with rewards programs and thoughtful service gestures driving value perceptions more than basic amenities.

Choice Favicon
Choice
United States
Score big during FIFA World Cup 2026: How hotels can maximise revenue with Mobile Ordering
Opinion Article
March 24

Score big during FIFA World Cup 2026: How hotels can maximise revenue with Mobile Ordering

IRIS promotes mobile ordering solutions for hotels to maximize F&B revenue during the 2026 FIFA World Cup across North America.

Graham Rushin
By Graham Rushin, VP Sales & Marketing, IRIS
United States
NBTA
Press Release
March 5

Corporate Travel Policies Strengthen, Modernize and Embrace AI─While Opportunities Remain for Improving Accessibility, Policy Clarity and Compliance

GBTA-ALTOUR study of 168 travel managers reveals 32% report stricter policies today, with 64% interested in AI-generated policy explainers to improve compliance.

GBTA Favicon
GBTA
United States
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Latest Viewpoint

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HN Original
World Panel

When an agent books a hotel, who decides where the booking lands?

Henri Roelings
By Henri Roelings
Expert Views (14)
Erik Muñoz
Erik Muñoz

The hotel is the company actually providing the room. If the price and conditions are the same, the AI agent should book directly with the hotel instead of through a middleman like Booking.com. Direct booking can give guests: better prices loyalty points and perks easier changes and cancellations more accurate information better customer support.

View all Answers

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  3. The Presence Premium™
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  5. Why your hotel’s direct booking rate is still stuck below 15%

Most Read Authors

Markus  Busch
Markus Busch
Editor/Publisher, hospitality.today
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Max Starkov
Hospitality & travel technologist and digital strategist, Hospitality Net
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Emma Näpänkangas
M.Sc. Student in Hospitality Management, EHL
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Andrew Paul
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