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Google, Take the Wheel (And the Budget): Navigating Ads’ Hands-Off Future for Hotels
Opinion Article
July 24

Google, Take the Wheel (And the Budget): Navigating Ads’ Hands-Off Future for Hotels

The article warns individually branded hotels against adopting Google's AI Max, citing risks of irrelevant keyword matching and misdirected traffic to competitor properties under shared brand URL structures.

Kylie Chen
By Kylie Chen, Director of Paid Strategy, Cogwheel Marketing & Analytics
United States
U.S. News & World Report
Press Release
July 23

U.S. News Announces the 2026-2027 Best Travel Rewards Programs and Debuts New Rankings for Business Travelers

U.S. News ranks Wyndham Rewards, American Airlines AAdvantage, Marriott International, and United Airlines at the top of its 2026-2027 travel rewards and new business traveler program rankings.

U.S. News & World Report
U.S. News & World Report
United States
Cvent Announces Denver as Host City for Cvent CONNECT 2027
Supplier News
July 20

Cvent Announces Denver as Host City for Cvent CONNECT 2027

Cvent CONNECT 2027 will be held April 5–8 at the Colorado Convention Center in Denver, announced at the 2026 edition in Nashville, which drew nearly 5,000 in-person attendees.

Cvent Europe Ltd Favicon
Cvent Europe Ltd
Denver, United States
Quote 4 71
Podcast
July 16

Why great guest experiences start before check-in

Dream Inn Santa Cruz's Director of Sales and Marketing shares how human-led reservations, pre-arrival outreach, and storytelling convert OTA visitors into direct bookers and build multi-generational guest loyalty.

Karen Stephens
Karen Stephens, Chief Marketing Officer, Revinate, Inc.
Santa Cruz, United States
HSMAI Logo
Press Release
July 16

2026 HSMAI Adrian Awards Open for Entry

HSMAI opens entries for the 2026 Adrian Awards, celebrating the competition's 70th anniversary with 34 categories and new Best-of segments; deadline is September 15, 2026.

HSMAI Favicon
HSMAI (USA)
Las Vegas, United States
Pests Like Bed Bugs Rank Ahead of Cleanliness, Staff and Value as Travellers' #1 Hotel Booking Concern, Phocuswright Research Confirms
Supplier News
July 8

Pests Like Bed Bugs Rank Ahead of Cleanliness, Staff and Value as Travellers' #1 Hotel Booking Concern, Phocuswright Research Confirms

Phocuswright survey of 1,082 travellers across the US, UK and France finds bed bug safety outranks cleanliness, value and staff friendliness as the top hotel booking concern, with 79-84% preferring a certified 4-star over an uncertified 5-star.

Valpas Enterprises Oy
Valpas and Phocuswright
United States
Cultural Relevance in Marketing
Opinion Article
July 6

Cultural Relevance in Marketing

A Conrad New York Downtown executive outlines how hotels can use destination storytelling, co-created itineraries, multilingual content, and local partnerships to build cultural relevance into their marketing.

Fred Ho
By Fred Ho, Senior Marketing Manager, Conrad New York Downtown, Hilton
New York, United States
Ad #1 Hotel PMS
See why hotels are switching to Mews

Revenue up. Manual work down. Hotels using Mews see 35% higher RevPAR and 45% more upsells. Book a free demo. 

Mews
Mews
Ad Investment Guide
Which Hotel Tech Should Come First?

A practical framework to identify priorities, align stakeholders, and invest smarter.

Amadeus Hospitality
Amadeus Hospitality
What HSMAI 2026 Kept Saying (Whether It Meant To or Not)
Opinion Article
July 1

What HSMAI 2026 Kept Saying (Whether It Meant To or Not)

A conference recap from HSMAI 2026 in San Antonio covering four recurring themes: resilient consumer spending, commercial team alignment, AI-driven hotel discovery, and the return to hospitality fundamentals.

Sonya Taylor
By Sonya Taylor, Director of Operations and Marketing, Cogwheel Marketing & Analytics
San Antonio, United States
BWH® Hotels Launches Dedicated Global Upscale & Luxury Worldwide Sales Division to Accelerate Premium Travel Growth
Press Release
June 18

BWH® Hotels Launches Dedicated Global Upscale & Luxury Worldwide Sales Division to Accelerate Premium Travel Growth

BWH Hotels launches a dedicated upscale and luxury global sales division with nine regional leaders covering the US, Canada, and Europe to target high-yield corporate travel sectors.

BWH Hotels Favicon
BWH Hotels
United States
Cloudbeds and Journey launch strategic partnership to challenge dominant loyalty programs of chains and OTAs
Supplier News
June 11

Cloudbeds and Journey launch strategic partnership to challenge dominant loyalty programs of chains and OTAs

Cloudbeds and Journey integrate AI-driven loyalty tools into the Cloudbeds Collection, giving independent hotels chain-scale rewards programs without ceding brand identity or direct guest relationships.

Cloudbeds Favicon
Cloudbeds
United States
Influence Society Brings Hospitality Leaders Together for New York Summer Rooftop Mixer
Supplier News
June 9

Influence Society Brings Hospitality Leaders Together for New York Summer Rooftop Mixer

Influence Society hosts a curated rooftop networking event for hotel owners, GMs, and marketing leaders on June 30 at PUBLIC Hotel ROOF in New York City.

Influence Society
Influence Society
New York City, United States
Lodging Interactive’s Generates 1,253 Wedding RFPs for Client Hotels in Five Months
Supplier News
June 3

Lodging Interactive’s Generates 1,253 Wedding RFPs for Client Hotels in Five Months

Lodging Interactive's Social Media Amplified Program delivered 1,253 wedding RFPs across client hotels in five months, representing an estimated $30.6M–$34.6M in potential gross revenue opportunity.

Lodging Interactive
Lodging Interactive
United States
New Blog Series: Social Media Storytelling for Hotels
Supplier News
May 26

New Blog Series: Social Media Storytelling for Hotels

Lodging Interactive launches a weekly blog series offering branded hotels practical organic social media storytelling tactics, focused on mobile-captured content requiring no professional production.

Lodging Interactive
Lodging Interactive
United States
Cogwheel Marketing Analytics
Supplier News
May 26

Cogwheel Marketing & Analytics Ranks 32 in the 2026 Inc. List of the Fastest-Growing Private Companies in the Rocky Mountains

Cogwheel Marketing & Analytics, a hospitality-focused marketing firm, ranked No. 32 on the Inc. Regionals Rocky Mountains list with 137% revenue growth between 2022 and 2024.

Cogwheel Marketing & Analytics Favicon
Cogwheel Marketing & Analytics
United States
Ad Investment Guide
Which Hotel Tech Should Come First?

A practical framework to identify priorities, align stakeholders, and invest smarter.

Amadeus Hospitality
Amadeus Hospitality
The 2026 World Cup won’t deliver demand the way hotels expected. Here’s how to respond.
Explainer
May 1

The 2026 World Cup won’t deliver demand the way hotels expected. Here’s how to respond.

Hotel bookings for the 2026 World Cup are tracking closer to normal levels, forcing properties to shift from static forecasting to real-time demand response strategies.

Nicola Graham
By Nicola Graham, Chief Marketing Officer, Cendyn™
United States
HSMAI Logo
Press Release
May 1

HSMAI 2026 Commercial Strategy Conference Coming to San Antonio, Texas

The two-day event at Henry B. Gonzalez Convention Center features keynotes, 28 breakout sessions, and pre/post workshops for hospitality commercial professionals.

HSMAI Favicon
HSMAI (USA)
San Antonio, United States
Cleaner data, better personalization, more revenue
Podcast
April 30

Capture and convert FIFA World Cup demand and win more direct revenue

Adam Mogelonsky discusses strategies for hotels to capture FIFA World Cup demand while building long-term direct booking systems that extend beyond the event.

Karen StephensAdam Mogelonsky
Karen Stephens in conversation with Adam Mogelonsky
United States
HCN to Spotlight the Future of Hotel Commerce Media at POSSIBLE Miami 2026; CEO Kevin Bidner to Present on the Industry’s Next Ad Frontier
Supplier News
April 21

HCN to Spotlight the Future of Hotel Commerce Media at POSSIBLE Miami 2026; CEO Kevin Bidner to Present on the Industry’s Next Ad Frontier

HCN's commerce media network transforms hotel room tablets into advertising platforms, claiming 90%+ engagement rates and targeting affluent travelers when they're most receptive.

Hotel Communication Network Inc Hcn
Hotel Communication Network Inc. (HCN)
Miami Beach, United States
Staypineapple Launches Brand New Tagline “Where Stays Become Stories”
Press Release
March 31

Staypineapple Launches Brand New Tagline “Where Stays Become Stories”

The boutique hotel brand introduces a guest-driven Instagram campaign offering free stays in exchange for sharing memorable experiences.

staypineapple
Staypineapple Hotels Inc.
United States
RBC and HTS (Hopper Technology Solutions) Come Together to Elevate the Travel Booking Experience for Canadians
Supplier News
March 30

RBC and HTS (Hopper Technology Solutions) Come Together to Elevate the Travel Booking Experience for Canadians

RBC partners with Hopper Technology Solutions to upgrade Canada's largest loyalty program with enhanced booking features and price insights.

Download (70)
HTS (Hopper Technology Solutions)
Canada
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HN Original
World Panel

How much should your property budget for marketing?

Max Starkov
By Max Starkov
Expert Views (13)
Christina Leme
Christina Leme

The percentage is the wrong question. Strategy is the right one. Throwing 6% at marketing without a plan wastes 6%. Spending 2% with clear priorities and discipline beats it every time. Here's what matters more than the number: Where are travelers actually finding you today?

View all Answers

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