Claremont Resort Club's Director of Marketing explains how ghost tour packages, influencer FAM trips, and clean guest data turned a historic property's haunted lore into sold-out October demand.
The Broadmoor's reservations manager explains how proactive follow-up calls to guests who didn't book generated nearly $1M in direct revenue over three months.
Dream Inn Santa Cruz's Director of Sales and Marketing shares how human-led reservations, pre-arrival outreach, and storytelling convert OTA visitors into direct bookers and build multi-generational guest loyalty.
Adam Mogelonsky discusses strategies for hotels to capture FIFA World Cup demand while building long-term direct booking systems that extend beyond the event.