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The strategy behind your 2027 hotel marketing plan
White Paper
6 days ago

The strategy behind your 2027 hotel marketing plan

Cendyn's guide outlines how to build a structured 2027 hotel marketing calendar that ties promotions to demand gaps, channel mix, and profitability rather than reactive discounting.

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Cendyn™
United States

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World Panel

Have hotel websites become the least important part of the digital customer journey?

Simone Puorto
By Simone Puorto
Expert Views (16)
Erik Muñoz
Erik Muñoz

Hotel websites are not becoming unimportant, but they have shifted from being a competitive differentiator to essential digital infrastructure.A beautiful website will rarely win a guest if the price parity is poor, the online reputation is mediocre, or the property is invisible on AI discovery platforms.

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