The recent announcement of Meta by Facebook along with Microsoft throwing their hat in the ring with Mesh is a clear indication of the virtual immersive experience that is coming to us faster than we anticipated. Maybe The Matrix is not so far in the future. However, even if the metaverse does not live up to the science-fiction dreams, it will become the key to digital experiences and a crucial element of the physical processes. While we can see immediate applicability of this technology in gaming and education, what can the hospitality industry expect from metaverse? In a world that offers "unprecedented interoperability", Avatars could play an increasing role in leisure travel. From bookings and service provisions to selling properties, AR/VR and Avatars may replace physical staff or even manage a front office. If this were possible, the labour challenges within the industry could encourage the adoption of the metaverse faster than we expect. The business travel industry is made up largely by MICE and MICE guests pay 17.5 % more than leisure guests. The metaverse has the capacity to transform MICE into a new age digitally immersive experience.

The question is, can the metaverse bring significant changes, solve some of the pressing issues and become the way forward for the hospitality industry?

Simone Puorto
Simone Puorto
Founder | CEO | Futurist
Isabelle Jan
Isabelle Jan
Co-founder and manager of PrivateDeal SA
Max Starkov
Max Starkov
Adjunct Professor NYU Tisch Center for Hospitality and Hospitality & Online Travel Tech Consultant
Martin Soler
Martin Soler
Partner at Soler & Associates
Linchi Kwok
Linchi Kwok
Associate Professor at The Collins College of Hospitality Management
Frederic Gonzalo
Frederic Gonzalo
Travel & Hospitality expert. Digital Marketing & Strategy Speaker and Consultant
Erik Muñoz
Erik Muñoz
Chief Commercial Officer (CCO) at Lybra.tech

The recent video launch of Metaverse by Mark Zuckerberg will trigger the ultimate failure of this toxic social media behemoth (in my humble opinion).  The hospitality industry is a precious business sector that enriches lives through the visceral joy of travel, food, wine and culture.  We already have planet earth in our universe and it is more amazing than we could ever experience fully.  Just look at the 'Inspired by Iceland' youtube channel and their 'Introducing the Icelandverse' video to appreciate how ridiculous the Metaverse concept is vs reality.

Ross McAlpine
Ross McAlpine
Vice President, Client Services at Vizergy