Digital Alchemy Integrates with SpaSoft to Offer e-Marketing and Client Messaging Capabilities for Spas
Digital Alchemy, the pioneer of electronic customer relationship management (eCRM) and e-marketing solutions for the global hotel market, announces a seamless integration with PAR Springer-Miller's industry-leading SpaSoft Spa and Activity Management System. By automatically pulling guest data directly from SpaSoft, Digital Alchemy enables spas to coordinate dynamic eCRM messaging by customizing pre-arrival communications, including confirmation emails and amenity upselling as well as post-visit satisfaction feedback features. This unique capability enables spas to drive additional revenue through up-sells, reduced no-shows, repeat business, and increased loyalty.