Desert Wellness: From Blue Therapy to Beige
The "beige therapy" trend reframes desert destinations as wellness propositions built around silence, darkness, and vastness rather than conventional spa-and-golf resort amenities.
Supplier News
When the Forest Follows You Back to Your Room
The article argues that forest-bathing wellness programs should extend into the guestroom through tactile design details like wooden key cards and coasters, bridging outdoor experiences with indoor environments.
Forest Bathing, Curated: Three Levels of Hospitality Engagement
Three engagement models for forest bathing in luxury hotels range from unguided nature access to fully integrated wellness journeys, with examples from Aman, Four Seasons, and Ritz-Carlton.
Forest Bathing and the Luxury Hospitality Experience
Forest bathing (shinrin-yoku) is gaining traction in luxury hotels as a low-investment, high-perceived-value wellness offering that can be personalized into premium, bookable experiences.
Beyond Blue: Why a Wooden Key Card Can Extend the Blue Mind Experience
Drawing on Blue Mind theory and wood-touch research, the piece argues waterfront hotels can deepen nature connection through material choices like wooden key cards.
Three Ways Hotels Are Turning Blue Mind into Guest Experiences
Three hospitality approaches to Blue Mind wellness are emerging: designing water into the guest environment, offering immersive water-based activities, and using water directly as a therapeutic medium.
From Digital to Physical: Rethinking the Hotel Key Card for Star-Bathing
A supplier opinion piece arguing hotel key cards can serve as a ritual object in star-bathing wellness experiences, with GCSTIMES promoting plant-based and wood credentials aligned with ISO 14068.
Exploring Hotel Opportunities in Star-Bathing Tourism
Hotels near dark-sky destinations can build premium nighttime wellness offerings around star-bathing, from guided sessions and astrophotography to DarkSky certification and responsible lighting practices.
Star-bathing: Finding Wellness Under the Night Sky
Booking.com data shows 62% of travelers consider dark-sky destinations, with star-bathing topping planned activities, creating a niche wellness opportunity for resorts and eco-lodges.
How Hotels Are Responding to the Glowmad Trend: Three Approaches to Local Beauty Experiences
Hotels are adopting three strategies to meet the "Glowmad" travel trend: local skincare brand partnerships, trusted beauty specialist referrals, and destination-inspired wellness treatments.
Beauty, Wellness, and Travel: Meet the Glowmads
Skyscanner's Travel Trends 2026 report coins "Glowmads" for travelers building beauty and wellness experiences into trips, with 37% already treating it as part of their self-care routine.
Beyond Pillow Menus: Can Hotels Help Guests Sleep Better?
Hotels are moving beyond pillow menus to integrate sleep into broader wellness strategies, with circadian lighting, sleep-tracking tech, and relaxation programming gaining traction across luxury and resort properties.
From Sightseeing to Sleeping In: Inside the Sleepcation Phenomenon
Sleepcation, a trend placing rest and recovery at the center of travel, is gaining traction as operators explore practical changes like acoustics, lighting, and bedding to meet evolving guest wellness expectations.
Framing the Journey: When a Wooden Key Card Becomes a Way of Seeing
A reflective piece exploring how a hollow wooden key card can be reimagined as a mindfulness tool, prompting guests to pause and engage with their natural surroundings.
While Hotels Add Tech, Some Are Taking It Away
Hotels like Grand Velas, Urban Cowboy Lodge, and Hoshinoya Kyoto are removing tech through device lockboxes, Wi-Fi-free rooms, and phone restrictions to promote guest wellness.
Sencie Launches Collaboration with The Bower Coronado to Layer Sleep Wellbeing into Luxury Guest Rooms
Sencie partners with The Bower Coronado to debut Sleep Ritual Tray, integrating scent, touch and sound elements into guest rooms to address sleep as a luxury travel priority.
Under a Tree Wellness Consultancy Celebrates 20 Years of Global Wellness Leadership
Under a Tree Consultancy proudly celebrates its 20th anniversary, marking two decades of redefining wellness not as an amenity, but as a driver of improved hospitality and real estate performance, a business strategy, and a way of life. Since its founding in 2005 by wellness pioneer Amy McDonald, the firm has shaped wellness experiences that are personal, transformative, globally relevant, and fiscally successful.
RealTime Reservation Partners with Trilogy Spa Holdings for a New Era of RealTime Wellness Bookings, Beginning with The Plaza Hotel in New York
RealTime Reservation, the industry leader in dynamic hospitality booking technology, is proud to announce a groundbreaking partnership with Trilogy Spa Holdings, a premier spa management company operating some of the most trusted wellness destinations in the United States. This strategic alliance marks the launch of a fully integrated, real-time booking platform tailored specifically for spa and wellness services across Trilogy-managed properties, beginning with the iconic Plaza Hotel in New York City.
IDS Next Recognised as a Qualified Phase 2 E-Invoicing Solution Provider by ZATCA, KSA
Intellect Data Systems Arabia Limited (IDS Next), a leading provider of smart hospitality solutions, has officially been recognised by the Zakat, Tax and Customs Authority (ZATCA) as a qualified provider of Phase 2 E-Invoicing solutions in the Kingdom of Saudi Arabia (KSA). This recognition strengthens IDS Next's position as a key player in Saudi Arabia's digital transformation efforts.
2025 WELLNESS TRENDS: Wellness without limits
In 2025, wellness has fully transcended the boundaries of gyms, spas, and health retreats, emerging as a constant companion in every corner of our lives. As we embrace more mobile and flexible routines, wellness practices accompany us from the comfort of our homes to bustling city streets and tranquil natural landscapes. From airports and hotels, to the workplace, and even our daily commutes, we are living wellness.