China: Stringent policies prolong development process | hotelnewsnow.com
China offers hotel developers a huge market and an increasing middle class, both of which are advantages to those willing to put down roots in the country. With a population of more than 1.3 billion, China provides a massive potential outbound market, said Damien Little, director for Horwath HTL, an international consulting agency with an office in China. “All the major players not only want to accommodate the Chinese at home and get their brands top of mind, they also have their eye on the fast-growing outbound tourists from China and want their hotels to be the first choice of the Chinese when overseas and to get the Chinese enrolled in their loyalty programs,” he said.