STR: China weekly hotel performance update
Each week, STR analysts provide a deep-dive into China hotel performance. The most recent video is linked below, available in both English and Chinese.Key highlights:
Each week, STR analysts provide a deep-dive into China hotel performance. The most recent video is linked below, available in both English and Chinese.Key highlights:
Business confidence among New Zealand's hard-hit hotel sector is much bleaker than business confidence in general, according to a new survey. The New Zealand Hotel Market Sentiment Survey was undertaken by Horwath HTL and Tourism Industry Aotearoa to examine how the COVID-19 pandemic is affecting hoteliers’ outlook for the New Zealand hotel market in general and their hotel in particular.
The Second Australian Hotel Sentiment Survey reports the ongoing status of the accommodation sector, and seeks to highlight those factors underpinning current operational challenges. We have again gauged what outlook operators hold for performance levels into the immediate future, and probed what operational challenges and likely solutions that owners and operators of accommodations properties face.
Thailand was one of the first Asian countries to be hit with a COVID-19 case, and transmission has since spread to surpass the two-thousand range. The hotel industry has been severely affected and many hotels are closed temporarily for at least a month. It is estimated that international arrivals into Thailand could fall by 10 million by the end of the year. Horwath HTL has collated sentiment responses from 83 hotels and resorts across Thailand. The report highlights influence of the COVID-19 outbreak on hotel market performance, cost-control measures undertaken and what forms of support are most needed.
Each week, STR analysts provide a deep-dive into China hotel performance. The most recent video is linked below, available in both English and Chinese.Key highlights:
Reflecting the continued impact of the COVID-19 pandemic, April was Melbourne's worst hotel performance month on record, according to preliminary data from STR.Comparison with April 2019:
Each week, STR analysts provide a deep-dive into China hotel performance. The most recent video is linked below, available in both English and Chinese.
Vietnam's remarkable reopening of its domestic travel sector is expected to be replicated by focusing on short-haul Asian markets in a quest to restore their international tourism profile. The country has effectively demonstrated a Covid-19 leadership model in Southeast Asia with a focus on the all-important driver of airlift demand. A newly released survey of qualified travelers from first tier cities in China by leading hospitality consulting group C9 Hotelworks and Delivering Asia Communications, created to understand relevant overseas travel sentiment for the remainder of 2020, analyses demand for Chinese inbound tourism to Vietnam.
The Summer Olympics' performance gains for Tokyo hotels are projected to be lower after the one-year delay in the event, according to the latest forecast from STR and Tourism Economics. "We are projecting less overall demand when compared with our initial forecast for 2020, and while double-digit RevPAR growth is expected, it will come from a much lower base," said Robin Rossmann, STR's managing director. "Lower absolute demand levels would be linked with traveler perception based on the timeline of the COVID-19 pandemic, as well as financial challenges of a potential global recession. The still high level of demand combined with ADR growth should drive RevPAR upward, similar to the growth percentage we saw during last year's Rugby World Cup in the market." Tokyo is expected to see double-digit increases in RevPAR in both July 2021 (+22.1% to JPY16,968) and August 2021 (+27.2% to JPY17,995). While growth levels are similar to the previous forecast, absolute levels will be much lower. Additionally, as a result of the event date change, the same months in 2020 are forecasted for double-digit RevPAR declines.
A comprehensive new survey of consumers in China's first tier cities has concluded that 53% of respondents would like to travel overseas within 2020. Moreso, the most popular months for trips abroad for the remainder of the year are August, October and December. Thailand is one of the most impacted travel markets by Covid-19 in Asia. The country hosted 39.8 million international visitors last year with China accounting for nearly 11 million arrivals. The expanded Thai tourism, hotel and travel sector contributes between 12-15% of GDP to Southeast Asia's second largest economy. The newly released China Thailand Travel Sentiment Survey 2020, conducted in mid-April by C9 Hotelworks and Delivering Asia Communications, focused on key demand factors in the country's reopening of the tourism economy. A strong positive message from the research is that 71% of Chinese consumers said they would like to visit Thailand.
This sentiment survey was conducted by Horwath HTL Singapore, in partnership with AHS Advisory, to gauge the impact of the COVID-19 pandemic on hotels across Australia. Hotel owners and operators in Australia are currently looking at an empty horizon, uncertain when the first signs of a resumption of business and leisure travel will come into view.
Reflecting the circumstances around the COVID-19 pandemic, STR's preliminary data for Sydney, Australia, shows significantly lower hotel performance across the three key performance metrics. Comparison with March 2019:
Market sentiment in China has plummeted to a historically low score, with the degree of pessimism reflected across all regions in China.
This sentiment survey was conducted by Horwath HTL Singapore, in conjunction with Tajara Hospitality to gauge the impact of the COVID-19 pandemic on hotels and resorts across the Philippines. The survey received 72 responses (49 hotels and 23 resorts), representing 11,032 rooms.
Horwath HTL India has conducted a sentiment survey of the Indian hotel industry leaders and hotel managers to understand the depth of the impact of COVID-19 crisis, mitigating measures applied to limit the fallout and the areas requiring supportive measures. The assessment is provided in this sentiment survey report.
As COVID-19 concerns and restrictions have intensified in India, the country's daily hotel occupancy dropped to 11% during 23-29 March, according to preliminary data from STR. "India remained resilient in February—in comparison with other APAC markets that were more deeply affected—thanks largely to robust domestic demand coupled with the low number of COVID-19 cases in the country at that time," said Vidhi Godiawla, STR's business development manager for South and Central Asia. "The story was different in March, especially during the later portion of the month with year-over-year occupancy declines in excess of 80% for the last nine days we have processed. These declines are consistent with the significant measures taken by Prime Minister Modi to combat the spread of the virus, and the extent of these measures will determine the hotel performance impact in the short to medium term."
Mainland China's daily hotel occupancy reached an absolute level of 31.8% on 28 March, up from a low of 7.4% during the first week of February, according to preliminary data from STR. Additionally, opening rates have been significant in key markets across the region."We're seeing green shoots in hotel occupancy figures, but we must stress that these are only early signs of a recovery that is likely to develop slowly," said Christine Liu, STR's regional manager for North Asia. "Some of the demand stems from corporate travel, primarily within the same province, as well as small-scale meetings. Additionally, hotels are seeing business from those travelers quarantined after returning to China from other countries as well as those returning to cities for work. Overall, we're seeing limited leisure business in city centers but a bit more recovery in that segment in surrounding suburbs."
Shanghai Jinqiao Export Processing Zone is located at Pudong New District, Shanghai. Jinqiao used to be a state-level economic and technological development zone established at the beginning of Pudong New District's development in 1990, with a planned area of 27.38 square kilometers.
This sentiment survey, conducted by Horwath HTL Hong Kong, was specially designed to examine the impact of the COVID-19 pandemic on the outlook for the Hong Kong hotel market. In addition, the overall Hong Kong hotel market performance in 2019 was included to review the impact of the social campaign to the industry.
This sentiment survey was conducted by Horwath HTL Singapore, in conjunction with the SHA (Singapore Hotel Association) to gauge the initial impact of the COVID-19 pandemic.