Radisson Blu, the iconic hotel brand driven by innovation and design, launches 'The Art of Weddings', a campaign created exclusively for the India market. Building on the brand's global 'Something Blu, A Wedding of a Kind' concept, the initiative will run across all of India's 34 Radisson Blu hotels. Aimed at establishing the upper-upscale brand as the venue of choice for weddings and bridal related events, 'The Art of Weddings' is targeted at new age Indian couples and brings together the finest names in wedding services for a truly elegant, stylish and sophisticated wedding experience. Special privileges such as food and beverage discounts and a bonus of 25,000 Club CarlsonSM Gold Points, will be extended to all wedding bookings made at Radisson Blu hotels across India during the campaign period.