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ITB Global Messe Berlin GmbH
Press Release
October 27, 2017

ITB Asia 2017 wraps up 10th anniversary with record highs

Asia's leading travel trade show, ITB Asia 2017 has completed its milestone anniversary event with record-breaking numbers. The tenth edition of ITB Asia came to a close today at the Sands Expo and Convention Centre, Marina Bay Sands in Singapore.

Itb Berlin
ITB Berlin
Singapore
ITB Global Messe Berlin GmbH
Press Release
October 25, 2017

ITB Asia 2017 kicks off highly-anticipated milestone event

Celebrating its 10th anniversary as Asia's Leading Travel Trade Show, ITB Asia 2017 has opened its doors today at the Sands Expo and Convention Centre, Marina Bay Sands.

Itb Berlin
ITB Berlin
Singapore
Eyefortravel
Supplier News
October 18, 2017

China’s travel apps on a growth path

Chinese consumers are far more smartphone and app-focused as they research and book their travel than their Western counterparts, with 60.3% using their smartphone as their main research device, versus 30.4% who mainly use a desktop or laptop finds the research.

Eyefortravel
Reuters Events (former EyeforTravel)
China
Marriott International, Inc.
Press Release
October 3, 2017

W Maldives Partners with Reebok Women Brand to Redefine Perfection with #PerfectNever Campaign

W Maldives partners with the famous Reebok Women sports brand to host prominent influencers from seven countries, to redefine the notion of perfection via #PerfectNever campaign.

Marriott
Marriott
Maldives
Mykar Company logo
Press Release
October 2, 2017

The Philippine Hospitality Summit

As per Philstar- July 2017-  At least 10,000 hotel rooms are expected to open in the Philippines in the next five years, making the country one of the top 10 countries in Asia Pacific with the most hotel construction activities. Hotel, resort and casino in Philippines are now actively looking for cost effective solution provider who will help them meet this demand.

Mykar Company logo
Mykar Events
Philippines
Supplier News
September 21, 2017

Amadeus and MTCO Launch Mekong Trends Aviation Seminar

Amadeus and the Mekong Tourism Coordinating Office (MTCO) is jointly organising the first Mekong Trends Aviation Seminar, which is scheduled to take place in Bangkok on the 10th of October.

Thailand
Wharf Hotels
Press Release
September 21, 2017

The Murray, Hong Kong Launches Its First Niccolo Lecture with World-renowned Trend Forecaster

The Murray, Hong Kong hosted its first Niccolo Lecture with international trend forecaster Cécile Poignant, editor of the influential Trend Tablet. Held at the House of Madison before an audience of industry innovators and media, Poignant presented an insightful lecture on 'The Future of Travel & Hospitality', exploring how travel will be defined in the future and how consumers will adapt to the changes.

Wharf Hotels
Wharf Hotels
Hong Kong (SAR)
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Radical Innovation Hospitality TECHNOLOGY

Radical Innovation is an initiative that challenges creative thinkers and visionaries in hospitality TECH to pioneer compelling innovations that fuel the future of the hospitality and travel industries.  

Radical Innovation
Radical Innovation
Mantra Group
Press Release
September 20, 2017

Mantra Group Says Loyalty Is Big Business

Mantra Group has taken a personalised approach to its new guest loyalty program resulting in more than $10 million worth of bookings in its first six months. Mantra+ replaces the Group's former Club.CuSoon program and, according to Mantra Group's Chief Operating Officer Tomas Johnsson, the success in Mantra+ lies in personalised value.

Mantra Group
Mantra Group
Australia
Dusit Hotels & Resorts
Press Release
September 4, 2017

Dusit International opens new Global Sales Office in India

Dusit International, one of Thailand's foremost hotel and property development companies, has opened a new Global Sales Office (GSO) in Mumbai, India, to promote Dusit Hotels & Resorts to the country's vast and fast-growing outbound travel market.

Dusit Hotels & Resorts
Dusit
Mumbai, India
ITB Global Messe Berlin GmbH
Press Release
August 29, 2017

Artificial Intelligence to be focus of ITB Asia 2017 keynotes

Under the overarching conference theme of "The Future of Travel", the organisers of ITB Asia, Messe Berlin (Singapore), have announced that this year's keynote speeches will be delivered by industry leaders from IBM and Google, who will speak on the very latest trends in Artificial Intelligence (AI) including the impact, use and benefits of AI in the travel industry.

Itb Berlin
ITB Berlin
Singapore, Singapore
Deutsche Hospitality
Press Release
August 24, 2017

Deutsche Hospitality launches a WeChat presence in China

This month has seen Deutsche Hospitality open up an account with WeChat in China. WeChat is one of the country's leading mobile communication platforms and is used on a daily basis by more than 900 million smart phone owners. The app provides instant messaging and social media functions alongside numerous other services such as mobile payment.

Deutsche Hospitality
H World International
China
Ad Apply Now!
Radical Innovation Hospitality TECHNOLOGY

Radical Innovation is an initiative that challenges creative thinkers and visionaries in hospitality TECH to pioneer compelling innovations that fuel the future of the hospitality and travel industries.  

Radical Innovation
Radical Innovation
TOPHOTELNEWS logo
Press Release
August 18, 2017

New Zealand’s Natural Beauty Makes the Island Nation Ripe for Hospitality Industry Growth [Infographic]

In 2020, EVEN Hotel Auckland is slated to make its debut, marking the first time that the brand—which was homegrown by InterContinental Hotels Group to focus specifically on a consumer shift toward holistic wellness—will expand its reach outside of North America.

TOPHOTELNEWS logo
TOPHOTELPROJECTS
Auckland, New Zealand
NBTA
Press Release
August 18, 2017

GBTA Kicks off India Conference in New Delhi

The Global Business Travel Association (GBTA)—the voice of the global business travel industry, kicked off GBTA Conference 2017 New Delhi today as part of its India Conference Series 2017. The annual flagship education and networking event for GBTA India, the conference will deliver a knowledge forum on best practices across the business travel lifecycle through a mix of panel discussions and presentations.

GBTA Favicon
GBTA
New Delhi, India
Duetto Research
Supplier News
August 11, 2017

Tank Stream Hotel Becomes First Australian Hotel To Use Duetto’s Cloud-Based Revenue Strategy Solutions

Sydney's newest international hotel, the Tank Stream Hotel, has become the first hotel in Australia to use Duetto's pace-setting Revenue Strategy applications, complementing the hotel's commitment to offering cutting-edge technology to its guests.

Duetto
Duetto
Australia
IBC Hospitality
Supplier News
August 10, 2017

Wealthy Walker Joins IBC Marketplace to Help Independent Hotels in India Manage Rates & Inventory

IBC (InnDependent Boutique Collection), a leading provider of hospitality technologies for independent hotels and alternative lodging, is working with Wealthy Walker Technologies to provide channel management services to IBC member hotels in India. Through this integration partnership, independent hotels and soft brands using the IBC hotel management platform can also use the Wealthy Walker channel manager to push daily rate and inventory updates to the various OTAs.

IBC Hospitality
IBC Hospitality
India
Radisson Hotel Group (RHG)
Press Release
August 10, 2017

Radisson Blu Unveils ‘the Art Of Weddings’ Across India

Radisson Blu, the iconic hotel brand driven by innovation and design, launches 'The Art of Weddings', a campaign created exclusively for the India market. Building on the brand's global 'Something Blu, A Wedding of a Kind' concept, the initiative will run across all of India's 34 Radisson Blu hotels. Aimed at establishing the upper-upscale brand as the venue of choice for weddings and bridal related events, 'The Art of Weddings' is targeted at new age Indian couples and brings together the finest names in wedding services for a truly elegant, stylish and sophisticated wedding experience. Special privileges such as food and beverage discounts and a bonus of 25,000 Club CarlsonSM Gold Points, will be extended to all wedding bookings made at Radisson Blu hotels across India during the campaign period.

Radisson Hotel Group Rhg
Radisson Hotel Group
India
TOPHOTELNEWS logo
Press Release
August 7, 2017

The Inviting Nature of Filipino Culture Attracts Visitors to Islands [Infographic]

A noticeable part of Filipino cultures involves treating all guests as welcome visitors, whether they are foreigners or not. While the Philippines is notable for its food and the stunning tropical scenery that travelers find there, experts say it is the hospitality of this island nation that is driving word of mouth and attracting newcomers to this corner of the world.

TOPHOTELNEWS logo
TOPHOTELPROJECTS
Philippines
Alibaba Group
Press Release
August 7, 2017

Alibaba Group And Marriott International Announce Innovative Joint Venture To Redefine Travel Experience

Alibaba Group Holding Ltd. ("Alibaba") (NYSE: BABA) and Marriott International, Inc. ("Marriott International") (NASDAQ: MAR) today announced the establishment of a joint venture to redefine the travel experience for the hundreds of millions of Chinese consumers traveling abroad and domestically every year.

Alibaba Group
Alibaba Group
China
ITB Global Messe Berlin GmbH
Press Release
August 3, 2017

ITB Asia 2017 announces major partnership with Korea Tourism Organization

ITB Asia has secured a major partnership with the Korea Tourism Organization of Singapore (KTO). The memorandum of cooperation with Messe Berlin (Singapore) Pte Ltd, organisers of Asia's leading travel trade show, looks to boost Korea's appeal as a key destination place in Southeast Asia.

Itb Berlin
ITB Berlin
Korea, Democratic People's Republic
Hong Kong Polytechnic University
Press Release
July 27, 2017

PolyU Study Finds Profound Changes in Chinese Visitor Profiles and Behaviour after Visa Liberalisation

The relaxation of visa regulations for mainland Chinese tourists visiting Hong Kong has dramatically increased the number of arrivals, almost completely changed the tourists' profiles and altered what they do once in the city, according to Ph.D. graduate Dr Anyu Liu and Professor Bob McKercher of the School of Hotel and Tourism Management (SHTM) at The Hong Kong Polytechnic University. In a recently published article the researchers highlight the extent of changes to visitor behaviour and satisfaction, and note that other countries wanting to adjust their visa regulations to exploit the huge potential of the Chinese tourism market should consider the Hong Kong example and plan ahead.

School of Hotel and Tourism Management Shtm at the Hong Kong Polytechnic University
Hong Kong PolyU
China
Page 15 of 20
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HN Original
World Panel

Should hoteliers abandon Google search marketing because of “Zero-Click Search”?

Max Starkov
By Max Starkov
Expert Views (15)
Alessio Re
Alessio Re

No. The question bundles several things under "Google search marketing." Ads, Hotel Ads, Business Profile and YouTube sit alongside organic, and zero-click only erodes one slice of that, informational organic clicks.Booking intent is transactional and local, the query types least touched by AI Overviews: under 10% of commercial searches trigger one.

View all Answers

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  2. Booking is scaling the machine that wholesales your rooms
  3. AI is changing hotel search. Is your hotel ready to be recommended?
  4. Webinar on July 29: The AI Visibility Flywheel - How Brands Get Featured in AI Search
  5. Rethinking Distribution in The Age of Data and Direct Relationships

Most Read Authors

Markus  Busch
Markus Busch
Editor/Publisher, hospitality.today
Emma Näpänkangas
Emma Näpänkangas
M.Sc. Student in Hospitality Management, EHL
Max Starkov
Max Starkov
Hospitality & travel technologist and digital strategist, Hospitality Net
Jonathan Gough
Jonathan Gough
Content Team Lead, Lighthouse
Lynn Patchett
Lynn Patchett
Founder & Head of Marketing, Kollective
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