Opinion Articles

China, the biggest opportunity of our times, requires a local approach that is driven by social media | Jens Thraenhart

While three flight hours south in Macau, the Pacific Asia Travel Association hosted its annual PATA Travel Mart, over 500 delegates gathered in Beijing on September 15-16 at the so far largest China Travel Distribution Summit. This key event for travel executives looking to understand how to distribute and market online to Chinese consumers, focused on the theme of “China, Consumer, Content”. For global companies, China is no longer the future. It is the present. China’s market share in the global tourism world is rapidly growing, and with over 420 million Internet users, China has the most online users in the world.