PolyU Study Finds Climate Key to Improving Tourism Demand Forecasts
Understanding how climate influences tourists' decisions about when and where to travel can help to predict travel demand for a particular destination, according to the Dr Carey Goh of the School of Hotel and Tourism Management (SHTM) at The Hong Kong Polytechnic University. Although much is already known about how economic factors affect such demand, Dr Goh suggests that a complete understanding is impossible without considering the effects of social and psychological factors. Being able to predict when and why people are most likely to travel would help planners and policymakers to develop and market their services more effectively.